{"id":26437,"date":"2021-05-09T19:06:19","date_gmt":"2021-05-09T19:06:19","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26437"},"modified":"2021-05-09T19:06:21","modified_gmt":"2021-05-09T19:06:21","slug":"domotique-big-brother-google-is-watching-you","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/domotique-big-brother-google-is-watching-you\/","title":{"rendered":"Domotique : Big Brother Google is watching you"},"content":{"rendered":"\n<p>Pour r\u00e9gler \u00e0 distance la pompe \u00e0 chaleur de ma maison, je me suis r\u00e9cemment \u00e9quip\u00e9 d\u2019un syst\u00e8me domotique <em>Google Nest Learning Thermostat, 3<sup>\u00e8me<\/sup> G\u00e9n\u00e9ration<\/em> \u2026 Ouf, \u00e7a c\u2019est de la marque&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg\"><img data-attachment-id=\"25976\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/20190526_164033\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480\" data-orig-size=\"632,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.9&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-A510F&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1558888833&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;40&quot;,&quot;shutter_speed&quot;:&quot;0.0038910505836576&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"20190526_164033\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=300%2C228\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?resize=319%2C242\" alt=\"\" class=\"wp-image-25976\" width=\"319\" height=\"242\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?w=632 632w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?resize=300%2C228 300w\" sizes=\"(max-width: 319px) 100vw, 319px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Syst\u00e8me facile \u00e0 installer&nbsp;: dans mon cas, un c\u00e2ble (non fourni) vers le r\u00e9seau 220 volts, et un second (non fourni) \u00e0 connecter au <em>\u00ab&nbsp;contact sec&nbsp;\u00bb<\/em> de la r\u00e9gulation de la pompe&nbsp;; et un chargeur, avec c\u00e2ble mini-USB (non fournis) pour alimenter le thermostat distant.<\/p>\n\n\n\n<p>Histoire de vous faire peur (&nbsp;?), Google vous avertit&nbsp;: <em>\u00ab&nbsp;Courant haute tension. Nous vous recommandons de faire appel \u00e0 un professionnel pour l\u2019installation de votre thermostat Nest&nbsp;\u00bb<\/em>&nbsp; \u2026 pour le cas o\u00f9 ne vous sentiriez pas capables de relier un appareil \u00e0 une prise ou au tableau \u00e9lectrique de votre foyer&nbsp;: un peu l\u2019impression d\u2019\u00eatre pris pour un con&nbsp;!<\/p>\n\n\n\n<p>Ensuite, tout communique, le thermostat avec le relai chaudi\u00e8re d\u2019un c\u00f4t\u00e9, avec la box Internet de l\u2019autre, puis l\u2019interface Web et l\u2019appli Smartphone, via votre compte Google \u2026 tiens, je vais encore lui fournir des donn\u00e9es&nbsp;: simple, tr\u00e8s simple&nbsp;!<\/p>\n\n\n\n<p>Ensuite, vous tourner le cadran du thermostat pour choisir la temp\u00e9rature d\u00e9sir\u00e9e \u2026 et c\u2019est tout&nbsp;: Google se charge du reste \u2026 h\u00e9las&nbsp;!<\/p>\n\n\n\n<p>Je me positionne sur 22,5\u00b0 \u2013 je suis un peu frileux \u2013 et d\u00e9couvre le lendemain un thermostat r\u00e9gl\u00e9 sur \u2026 23\u00b0&nbsp;: zut, j\u2019ai fait une fausse man\u0153uvre&nbsp;?<\/p>\n\n\n\n<p>Que nenni&nbsp;! Le <em>Google Nest Learning Thermostat, 3<sup>\u00e8me<\/sup> G\u00e9n\u00e9ration<\/em> est programm\u00e9 en standard sur le syst\u00e8me d\u2019auto-programmation Nest Sense qui <em>\u00ab&nbsp;utilise une combinaison de capteurs et d&rsquo;algorithmes pour recueillir des informations sur vos habitudes et sur les caract\u00e9ristiques de votre maison&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p>Bref, sans vous avoir sp\u00e9cialement demand\u00e9 votre avis, <strong>Google vous flique all\u00e8grement<\/strong>, et modifie le fonctionnement de votre chaudi\u00e8re parce qu\u2019il sait mieux que vous ce dont vous avez besoin&nbsp;; vous pouvez toujours aller trifouiller dans les param\u00e8tres pour corriger le tir \u2026 mais Google table sur le fait que la plupart des utilisateurs lambda n\u00e9gligeront de le faire.<\/p>\n\n\n\n<p>Comme lesdits besoins peuvent \u00eatre plus larges, Google vous propose toute une suite de produits de domotique, des enceintes et \u00e9crans, aux cam\u00e9ras et serrure, en passant par les d\u00e9tecteurs de fum\u00e9e, etc.&nbsp;: autant d\u2019objets connect\u00e9s ou connectables qui, gr\u00e2ce \u00e0 leur <em>\u00ab&nbsp;combinaison de capteurs et d&rsquo;algorithmes&nbsp;\u00bb <\/em>sauront mieux que vous ce qu\u2019il vous faut&nbsp;; tout autant de donn\u00e9es qui vont partir on ne sait trop o\u00f9, pour votre plus grand bonheur (j\u2019en doute) et pour le plus grand b\u00e9n\u00e9fice du g\u00e9ant am\u00e9ricain (\u00e7a j\u2019en suis s\u00fbr).<\/p>\n\n\n\n<p><strong>Big Brother<\/strong> n\u2019est pas en marche&nbsp;: il <strong>est d\u00e9j\u00e0 l\u00e0<\/strong> avec Google&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9gler \u00e0 distance la pompe \u00e0 chaleur de ma maison, je me suis r\u00e9cemment \u00e9quip\u00e9 d\u2019un syst\u00e8me domotique Google Nest Learning Thermostat, 3\u00e8me G\u00e9n\u00e9ration \u2026 Ouf, \u00e7a c\u2019est de la marque&nbsp;! Syst\u00e8me facile \u00e0 installer&nbsp;: dans mon cas, un c\u00e2ble (non fourni) vers le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[570,327,571],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Domotique : Big Brother Google is watching you - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/domotique-big-brother-google-is-watching-you\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domotique : Big Brother Google is watching you - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9gler \u00e0 distance la pompe \u00e0 chaleur de ma maison, je me suis r\u00e9cemment \u00e9quip\u00e9 d\u2019un syst\u00e8me domotique Google Nest Learning Thermostat, 3\u00e8me G\u00e9n\u00e9ration \u2026 Ouf, \u00e7a c\u2019est de la marque&nbsp;! 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