{"id":26364,"date":"2021-03-08T15:19:18","date_gmt":"2021-03-08T15:19:18","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26364"},"modified":"2021-03-08T15:20:00","modified_gmt":"2021-03-08T15:20:00","slug":"respecter-le-consommateur","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur\/","title":{"rendered":"Respecter le consommateur !"},"content":{"rendered":"\n<p>On pourrait \u00e9voquer la schizophr\u00e9nie du marketer et opposer les actions qu\u2019il planifie pour d\u00e9velopper les ventes de son entreprise et optimiser son business \u2026 \u00e0 ce qu\u2019il juge inacceptable quand il troque sa casquette professionnelle pour celle de simple consommateur\/trice.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png\"><img data-attachment-id=\"26365\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur\/shutterstock_1499445905-caarrre-696x708\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?fit=696%2C708\" data-orig-size=\"696,708\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_1499445905-caarrre\u0301-696&#215;708\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?fit=295%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?fit=696%2C708\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?resize=266%2C270\" alt=\"\" class=\"wp-image-26365\" width=\"266\" height=\"270\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?w=696 696w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?resize=295%2C300 295w\" sizes=\"(max-width: 266px) 100vw, 266px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>On pourrait \u00e9galement souligner l\u2019inqui\u00e9tante recherche du profit \u00e0 tous prix qui conduit les entreprises&nbsp;: les r\u00e9centes m\u00e9saventures d\u2019Emmanuel Faber \u00e0 la t\u00eate de Danone montrent bien que la finance prime toute id\u00e9e d\u2019une mission de service aux citoyens&nbsp;!<\/p>\n\n\n\n<p>Pour le marketer, le consommateur reste bien souvent juste une cible, terme guerrier qui n\u2019implique g\u00e8re de respect envers la personne concern\u00e9e&nbsp;; mais ce dernier se rebelle, et pas seulement sur les m\u00e9dias sociaux&nbsp;: ses comportements d\u2019achat \u00e9voluent, et les marques doivent, bon gr\u00e9, mal gr\u00e9, s\u2019y adapter \u2026 surtout celles-ci qui s\u2019adressent aux nouvelles g\u00e9n\u00e9rations, mais pas que&nbsp;!<\/p>\n\n\n\n<p>Le marketing change et la notion \u2013 h\u00e9las encore bien trop nouvelle pour bon nombre d\u2019acteurs \u2013 de respect commence \u00e0 s\u2019inscrire au c\u0153ur de la relation entre les marques et leurs clients et prospects&nbsp;; le Club Horizon(s) de <a href=\"https:\/\/adetem.org\/clubs\/club-marketing-paris\/club-adetem-horizons\">l\u2019Adetem<\/a> laissera des experts s\u2019exprimer sur le sujet lors d\u2019un Webinar le 16 Mars \u00e0 10 heures 30&nbsp;; avec :<\/p>\n\n\n\n<ul><li>Alexandre Rispal \u2013 <a href=\"https:\/\/www.assurly.com\/\">Assurly<\/a>, Insurtech France \u2013 expliquera pourquoi l\u2019\u00e9thique s\u2019est n\u00e9cessairement impos\u00e9e aux insurtech,<\/li><li>Frank Rosenthal \u2013 <a href=\"http:\/\/www.retail-distribution.info\/\">Retail Distribution<\/a> &nbsp;\u2013 se centrera sur le respect du consommateur par les distributeurs,<\/li><li>Cyril Attias \u2013 <a href=\"https:\/\/www.agencedesmediassociaux.com\/\">Agence des media sociaux<\/a> \u2013 traitera du respect du consommateur par les influenceurs.<\/li><\/ul>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/adetem.org\/catalogue-de-services\/clubs\/paris\/horizons\/2021-horizons\/online-club-horizons-16032021\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On pourrait \u00e9voquer la schizophr\u00e9nie du marketer et opposer les actions qu\u2019il planifie pour d\u00e9velopper les ventes de son entreprise et optimiser son business \u2026 \u00e0 ce qu\u2019il juge inacceptable quand il troque sa casquette professionnelle pour celle de simple consommateur\/trice. On pourrait \u00e9galement souligner&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,466,565,564],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Respecter le consommateur ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Respecter le consommateur ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"On pourrait \u00e9voquer la schizophr\u00e9nie du marketer et opposer les actions qu\u2019il planifie pour d\u00e9velopper les ventes de son entreprise et optimiser son business \u2026 \u00e0 ce qu\u2019il juge inacceptable quand il troque sa casquette professionnelle pour celle de simple consommateur\/trice. 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MarketingIsDead : Pour le marketer, le consommateur reste bien souvent juste une cible\u00a0: cette posture est-elle encore tenable aujourd\u2019hui\u00a0? Frank\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/Frank-Rosenthal-pour-adetem.jpg?fit=768%2C860&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24698,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-objets-connectes-le-consommateur-et-les-assureurs\/","url_meta":{"origin":26364,"position":1},"title":"Les objets connect\u00e9s, le consommateur \u2026 et les assureurs","date":"22 septembre 2015","format":false,"excerpt":"Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir !Entre les industriels du High Tech et les startups d\u2019un c\u00f4t\u00e9, et les consommateurs, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25275,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/consommateur-digital-de-nicolas-riou\/","url_meta":{"origin":26364,"position":2},"title":"Le consommateur digital de Nicolas Riou","date":"9 d\u00e9cembre 2016","format":"gallery","excerpt":"Quelques questions \u00e0 Nicolas Riou qui vient de publier\u00a0: Le consommateur digital Marketing Is Dead\u00a0: Nicolas, tu consacres ton dernier livre au \u00ab\u00a0Consommateur digital\u00a0\u00bb\u00a0: mais \u00e7a fait depuis pr\u00e8s de 20 ans qu\u2019il est devenu digital, le consommateur fran\u00e7ais \u2026 Nicolas Riou\u00a0: Tu commences tr\u00e8s fort\u2026 et tu as tout\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/Nicolas-Riou.jpg?fit=299%2C448&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25837,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-et-ses-outsiders-le-point-de-vue-de-damien-douani\/","url_meta":{"origin":26364,"position":3},"title":"Le marketing et ses outsiders : le point de vue de Damien Douani","date":"13 novembre 2018","format":"gallery","excerpt":"Avec mes amis du Conseil Scientifique de l\u2019Adetem, nous nous penchons sur le futur de notre profession \u2013 vaste sujet\u00a0! Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Damien-Douani.jpg?fit=530%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25549,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/acte-daccusation-marketing-digital-2030\/","url_meta":{"origin":26364,"position":4},"title":"Acte d\u2019accusation du marketing digital en 2030","date":"7 novembre 2017","format":"gallery","excerpt":"Lors de l\u2019Adetem Factory, les membres du Conseil Scientifique de l\u2019Adetem instruiront le Proc\u00e8s du Marketing en 2030\u00a0; en voici l\u2019acte d\u2019accusation, r\u00e9dig\u00e9 par \u2026 le Pr\u00e9sident du Tribunal Georges-Edouard Dias\u00a0! Pas tr\u00e8s classique comme proc\u00e9dure\u00a0? Ne vous inqui\u00e9tez pas, le 15 novembre, chacun reprendra sa place, le Pr\u00e9sident animera\u2026","rel":"","context":"Dans &quot;Marketing 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/marteau-verdict-tribunal.jpg?fit=400%2C293&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26387,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur-avec-alexandre-rispal\/","url_meta":{"origin":26364,"position":5},"title":"Respecter le consommateur, avec Alexandre Rispal","date":"22 mars 2021","format":false,"excerpt":"Respecter le consommateur\u00a0: le Club Horizon(s) de l\u2019Adetem invitait r\u00e9cemment 3 experts \u00e0 s\u2019exprimer sur le sujet lors d\u2019un Webinar\u00a0; retour sur cette matin\u00e9e avec Alexandre Rispal \u2013 Assurly, Insurtech France. MarketingIsDead : Pour le marketer, le consommateur reste bien souvent juste une cible\u00a0: cette posture est-elle encore tenable aujourd\u2019hui\u00a0?\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Rispal.jpg?fit=494%2C480&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26364"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26364"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26364\/revisions"}],"predecessor-version":[{"id":26366,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26364\/revisions\/26366"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26365"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26364"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}