{"id":26314,"date":"2021-01-05T17:06:03","date_gmt":"2021-01-05T17:06:03","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26314"},"modified":"2021-01-05T17:06:45","modified_gmt":"2021-01-05T17:06:45","slug":"linkedin-de-la-betise-a-la-haine","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-de-la-betise-a-la-haine\/","title":{"rendered":"LinkedIn, de la b\u00eatise \u00e0 la haine"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg\"><img data-attachment-id=\"26315\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-de-la-betise-a-la-haine\/hate\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?fit=804%2C536\" data-orig-size=\"804,536\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?fit=300%2C200\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?fit=804%2C536\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?resize=271%2C180\" alt=\"\" class=\"wp-image-26315\" width=\"271\" height=\"180\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?w=804 804w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?resize=300%2C200 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?resize=768%2C512 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/hate.jpg?resize=700%2C467 700w\" sizes=\"(max-width: 271px) 100vw, 271px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Dans un <a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-le-facebook-du-riche\/\">post r\u00e9cent<\/a>, je me moquais des <em>\u00ab&nbsp;zozos qui relaient des fake news \u00e0 longueur de journ\u00e9e pour augmenter leur visibilit\u00e9&nbsp;\u00bb<\/em>&nbsp;: b\u00eates, certes, mais pas bien m\u00e9chants&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/RED_64px.png\"><img data-attachment-id=\"26316\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-de-la-betise-a-la-haine\/red_64px\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/RED_64px.png?fit=50%2C65\" data-orig-size=\"50,65\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RED_64px\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/RED_64px.png?fit=50%2C65\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/RED_64px.png?fit=50%2C65\" loading=\"lazy\" width=\"50\" height=\"65\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/RED_64px.png?resize=50%2C65\" alt=\"\" class=\"wp-image-26316\" data-recalc-dims=\"1\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Pour m\u2019en prot\u00e9ger, sur <em>Google<\/em>, j\u2019ai ajout\u00e9 l\u2019extension <a href=\"https:\/\/www.newsguardtech.com\/fr\/\">News Guard<\/a> \u00e0 mon navigateur&nbsp;; et quand sur <em>LinkedIn<\/em> un post se contente de relayer un papier issu d\u2019un site douteux, un petit logo rouge appara\u00eet, comme pour <em>France-Soir<\/em> ou <em>Sputnik<\/em>&nbsp;; pour <em>Le Monde<\/em>, <em>Lib\u00e9ration<\/em> ou <em>Le Figaro<\/em>, c\u2019est vert&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/GREEN-_64px.png\"><img data-attachment-id=\"26318\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-de-la-betise-a-la-haine\/green-_64px\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/GREEN-_64px.png?fit=50%2C65\" data-orig-size=\"50,65\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"GREEN-_64px\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/GREEN-_64px.png?fit=50%2C65\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/GREEN-_64px.png?fit=50%2C65\" loading=\"lazy\" width=\"50\" height=\"65\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/GREEN-_64px.png?resize=50%2C65\" alt=\"\" class=\"wp-image-26318\" data-recalc-dims=\"1\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Mais finalement, il y a pire&nbsp;: les vrais complotistes ont envahi <em>LinkedIn<\/em>&nbsp;; et tous les souverainistes et autres racistes de tout crin&nbsp;!<\/p>\n\n\n\n<p>Quelques commentaires \u00e0 faire fr\u00e9mir, que j\u2019aurais ais\u00e9ment imagin\u00e9s sur un blog d\u2019extr\u00eame-droite, mais pas sur <em>LinkedIn<\/em>&nbsp;:<\/p>\n\n\n\n<p><em>\u00ab&nbsp;Faire justice soi-m\u00eame, on est jamais mieux servi que par soi-m\u00eame !!!!&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p><em>\u00ab&nbsp;En Corse, si la jeune fille appartenait \u00e0 une famille Corse, Mohamed courrait un grand danger. Nous n&rsquo;avons pas ce genre d&rsquo;affaire chez nous. La famille de Laura n&rsquo;a qu&rsquo;\u00e0 r\u00e9agir, sinon \u2026&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Dois-je pr\u00e9ciser que ces commentaires ne sont pas r\u00e9dig\u00e9s au second degr\u00e9&nbsp;!<\/p>\n\n\n\n<p>Deux r\u00e9actions possibles&nbsp;:<\/p>\n\n\n\n<ul><li>La premi\u00e8re consiste \u00e0 r\u00e9agir par un commentaire indign\u00e9 \u2026 et c\u2019est une horde de nazillons qui vous tombe dessus&nbsp;;<\/li><li>La seconde consiste \u00e0 cliquer sur les <em>\u00ab&nbsp;\u2026&nbsp;\u00bb<\/em> en haut \u00e0 droite du post et \u00e0 <em>\u00ab&nbsp;d\u00e9sactiver&nbsp;\u00bb<\/em> son auteur&nbsp;: peu \u00e0 peu votre time line devient plus propre, plus apaisante \u2026 mais c\u2019est aussi se voiler la face&nbsp;: les salauds sont toujours l\u00e0, m\u00eame si vous ne les voyez plus&nbsp;!<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans un post r\u00e9cent, je me moquais des \u00ab&nbsp;zozos qui relaient des fake news \u00e0 longueur de journ\u00e9e pour augmenter leur visibilit\u00e9&nbsp;\u00bb&nbsp;: b\u00eates, certes, mais pas bien m\u00e9chants&nbsp;! Pour m\u2019en prot\u00e9ger, sur Google, j\u2019ai ajout\u00e9 l\u2019extension News Guard \u00e0 mon navigateur&nbsp;; et quand sur LinkedIn&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[496,495],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn, de la b\u00eatise \u00e0 la haine - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-de-la-betise-a-la-haine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn, de la b\u00eatise \u00e0 la haine - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Dans un post r\u00e9cent, je me moquais des \u00ab&nbsp;zozos qui relaient des fake news \u00e0 longueur de journ\u00e9e pour augmenter leur visibilit\u00e9&nbsp;\u00bb&nbsp;: b\u00eates, certes, mais pas bien m\u00e9chants&nbsp;! 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Et tr\u00e8s certainement, ce sont tous les consultants et autres coaches qui y pullulent qui contribuent \u00e0 d\u00e9cr\u00e9dibiliser le r\u00e9seau, dont ils tirent leurs revenus\u00a0: bref, c\u2019est tout l\u2019art de se tirer une\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/fakenews.png?fit=904%2C719&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25318,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/herve-kabla-100-pages-ca-suffit\/","url_meta":{"origin":26314,"position":1},"title":"Herv\u00e9 Kabla\u00a0: 100 pages, \u00e7a suffit !","date":"30 janvier 2017","format":"gallery","excerpt":"Mon ami Herv\u00e9 Kabla, Pr\u00e9sident de Be Angels, souligne les bonnes pratiques du social selling\u00a0dans Marketing : 100 pages, \u00e7a suffit ! En une petite dizaine d\u2019ann\u00e9es, les outils de la communication digitale se sont diffus\u00e9s au sein des entreprises \u00e9voluant en B2B. R\u00e9seaux sociaux, communaut\u00e9s en ligne, sites de\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/Kabla.jpg?fit=512%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25019,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/social-selling-explique-a-boss\/","url_meta":{"origin":26314,"position":2},"title":"Le social selling expliqu\u00e9 \u00e0 mon boss","date":"2 mai 2016","format":false,"excerpt":"Herv\u00e9 Kabla vient de cosigner avec \u00a0Sylvie Lachkar (voir son interview ici)\u00a0: Le social selling expliqu\u00e9 \u00e0 mon boss. MarketingIsDead\u00a0: Le social selling, tout le monde en parle aujourd\u2019hui\u00a0: c\u2019est une nouvelle mode, ou cela recouvre-t-il une v\u00e9ritable d\u00e9marche marketing et commerciale\u00a0? Herve Kabla\u00a0: Nouvelle mode? Pas du tout !\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Le-social-selling-expliqu\u00e9-\u00e0-mon-boss.jpg?fit=900%2C962&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25688,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","url_meta":{"origin":26314,"position":3},"title":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents","date":"22 mars 2018","format":"gallery","excerpt":"Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus cr\u00e9atifs ? A en croire\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26473,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/","url_meta":{"origin":26314,"position":4},"title":"Merci le Marketing","date":"14 septembre 2021","format":"gallery","excerpt":"Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients\u00a0! Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/ZOE_0037.jpg?fit=533%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24797,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-1\/","url_meta":{"origin":26314,"position":5},"title":"2 e.r\u00e9putations, mais un seul personal branding #1","date":"16 octobre 2013","format":false,"excerpt":"J\u2019ai r\u00e9dig\u00e9 ce papier pour mes amis Yann Gourvennec et Herv\u00e9 Kabla, il para\u00eet aujourd\u2019hui dans La communication digitale \u00e0 mon boss que les joyeux duettistes publient chez Kawa \u2013 en commande ici, attention, c\u2019est \u00e9pais\u00a0!Avec le Web social, la fronti\u00e8re devient extr\u00eamement poreuse entre e.r\u00e9putations personnelle et professionnelle\u00a0: faut-il\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/02\/1410308872.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26314"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26314"}],"version-history":[{"count":3,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26314\/revisions"}],"predecessor-version":[{"id":26320,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26314\/revisions\/26320"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26315"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26314"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}