{"id":26290,"date":"2020-12-08T12:23:03","date_gmt":"2020-12-08T12:23:03","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26290"},"modified":"2020-12-08T12:23:04","modified_gmt":"2020-12-08T12:23:04","slug":"innocent-une-marque-qui-manque-dethique","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/","title":{"rendered":"Innocent, une marque qui manque d\u2019\u00e9thique"},"content":{"rendered":"\n

Greenwashing ? Tout d\u00e9pend de l\u2019acception que l\u2019on met derri\u00e8re ce terme, mais s\u2019il doit inclure le respect des lois et des citoyens, alors oui, innocent<\/em> \u2013 la marque qui clame haut et fort son \u00e9thique \u2013 pratique le greenwashing ! <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u00ab Chez innocent, nous voulons laisser les choses dans un meilleur \u00e9tat que celui dans lequel on les a trouv\u00e9es \u00bb<\/em>, revendique la marque sous la banni\u00e8re \u00ab Notre \u00e9thique \u00bb<\/em>, qui se d\u00e9cline en \u00ab Faire les choses bien \u00bb<\/em>, \u00ab Prot\u00e9ger le Futur \u00bb<\/em> et \u00ab Les h\u00e9ros du changement \u00bb<\/em> : un discours enti\u00e8re expressif dirait Jakobson<\/a>, c\u2019est-\u00e0-dire enti\u00e8rement centr\u00e9 sur l\u2019\u00e9metteur.<\/p>\n\n\n\n

\u2026 et rien pour le destinataire, le consommateur ou le citoyen donc : il est m\u00eame rare de trouver une entreprise aussi narcissique !<\/p>\n\n\n\n

Une entreprise compl\u00e8tement centr\u00e9e sur elle-m\u00eame et qui, h\u00e9las, ne respecte ni les lois, ni les citoyens : bien dommage !<\/p>\n\n\n\n

\u00ab Ce site utilise des cookies \u00bb<\/em> annonce un gros bandeau, ce qu\u2019on peut \u00ab ACCEPTER ET CONTINUER \u00bb<\/em> \u2026 \u00e0 moins de pr\u00e9f\u00e9rer cliquer sur le lien \u00e9crit en plus petits caract\u00e8res : \u00ab Politique de Cookies \u00bb<\/em>.<\/p>\n\n\n\n

Et l\u00e0, vous arrivez sur un PDF de 4 pages qui en fin de derni\u00e8re page, vous invite \u00e0 aller vous promener dans les param\u00e8tres de votre navigateur \u2026<\/p>\n\n\n\n

Pourtant la Cnil<\/a> est tr\u00e8s claire concernant l\u2019application du RGPD \u2013 le r\u00e8glement a force de loi dans tous les pays europ\u00e9ens : il est imp\u00e9ratif de \u00ab permettre \u00e0 l\u2019utilisateur d\u2019exercer ses choix avec le m\u00eame degr\u00e9 de simplicit\u00e9 : par exemple, au stade du premier niveau d\u2019information, les utilisateurs peuvent avoir le choix entre deux boutons pr\u00e9sent\u00e9s au m\u00eame niveau et sur le m\u00eame format, sur lesquels sont inscrits respectivement \u00ab\u00a0tout accepter\u00a0\u00bb et \u00ab\u00a0tout refuser\u00a0\u00bb \u00bb<\/em>.<\/p>\n\n\n\n

L\u2019\u00e9thique ne devrait pas \u00eatre une simple posture commerciale : innocent<\/em> ou \u2026 coupable<\/em> de greenwashing ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenwashing ? Tout d\u00e9pend de l\u2019acception que l\u2019on met derri\u00e8re ce terme, mais s\u2019il doit inclure le respect des lois et des citoyens, alors oui, innocent \u2013 la marque qui clame haut et fort son \u00e9thique \u2013 pratique le greenwashing !  \u00ab Chez innocent, nous voulons laisser les…<\/p>\n","protected":false},"author":2,"featured_media":26291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[428,490],"yoast_head":"\nInnocent, une marque qui manque d\u2019\u00e9thique - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innocent, une marque qui manque d\u2019\u00e9thique - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Greenwashing ? Tout d\u00e9pend de l\u2019acception que l\u2019on met derri\u00e8re ce terme, mais s\u2019il doit inclure le respect des lois et des citoyens, alors oui, innocent \u2013 la marque qui clame haut et fort son \u00e9thique \u2013 pratique le greenwashing !  \u00ab Chez innocent, nous voulons laisser les...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T12:23:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-08T12:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/Diable.jpg?fit=378%2C317\" \/>\n\t<meta property=\"og:image:width\" content=\"378\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/Diable.jpg?fit=378%2C317\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/Diable.jpg?fit=378%2C317\",\"width\":378,\"height\":317},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/\",\"name\":\"Innocent, une marque qui manque d\u2019\u00e9thique - 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