{"id":26280,"date":"2020-11-30T13:13:10","date_gmt":"2020-11-30T13:13:10","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26280"},"modified":"2020-11-30T13:13:11","modified_gmt":"2020-11-30T13:13:11","slug":"bienvenue-dans-le-monde-du-covid-washing","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/bienvenue-dans-le-monde-du-covid-washing\/","title":{"rendered":"Bienvenue dans le monde du Covid-washing"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Vous connaissez \u2013 h\u00e9las \u2013 le Greenwashing<\/em> : de nombreuses soci\u00e9t\u00e9s du CAC 40 \u2013 dont Total, BNP Paribas et bien d\u2019autres \u2013 se sont vues d\u00e9cerner ces derni\u00e8res ann\u00e9es le prestigieux Prix Pinocchio<\/a>, d\u00e9cern\u00e9 par les Amis de la terre<\/a>.<\/p>\n\n\n\n

Plus r\u00e9cemment, j\u2019ai propos\u00e9 le n\u00e9ologisme d\u2019\u00e9thique-washing<\/a>, pour d\u00e9noncer les soci\u00e9t\u00e9s qui cherche \u00e0 se construire une image \u00e9thique trompeuse, comme Auchan que j\u2019ai \u00e9pingl\u00e9e dans le papier en lien ; on pourrait sur le mod\u00e8le montrer du doigt les entreprises qui se parent sur leur site de pratiques vertueuses face au Covid \u2026 qu\u2019elles ne respectent \u00e9videmment pas !<\/p>\n\n\n\n

Tout a commenc\u00e9 par un \u2026 pain au chocolat que j\u2019ai failli acheter dans une boutique Paul<\/strong> parisienne : cliente et vendeuse discutent, le masque sous le menton, c\u2019est peut-\u00eatre le dernier chic \u2026 mais je n\u2019adh\u00e8re pas \u00e0 la mode et ressort.<\/p>\n\n\n\n

Mais comme dit le compte Twitter de la chaine : \u00ab PAUL continue d’\u00eatre \u00e0 vos c\u00f4t\u00e9s avec plus de 100 magasins ouverts dans le respect des gestes barri\u00e8res \u00bb<\/em>. Quant au site paul.fr<\/a>, il d\u00e9borde de logorrh\u00e9e vertueuse : \u00ab Nous rappelons le lavage r\u00e9gulier des mains avec un savon d\u00e9sinfectant et de l\u2019eau ti\u00e8de [\u2026] Nous fournissons des masques anti-projection \u2026 \u00bb<\/em>.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

C\u2019est vrai, ils ne disent pas que les vendeurs sont tenus de porter ces masques \u2026 m\u00eame si c\u2019est obligatoire dans tous les commerces ! C\u2019est vrai aussi que tous ces avertissements ont vieilli puisque \u00ab nous rouvrons les salles de restauration avec des mesures sp\u00e9cifiques : espacement des tables, masques \u2026 \u00bb<\/em> : ils ont une d\u00e9rogation pour la restauration ?<\/p>\n\n\n\n

En fait, Paul n\u2019est pas une franchise tr\u00e8s respectueuse de ses clients, et ce sous bien des aspects. La gestion des cookies, par exemple : alors que la Cnil<\/a> recommande de \u00ab permettre \u00e0 l\u2019utilisateur d\u2019exercer ses choix avec le m\u00eame degr\u00e9 de simplicit\u00e9 \u00bb<\/em> \u2013 il doit \u00eatre aussi simple de refuser que d\u2019accepter -, Paul vous oblige, si vous ne souhaitez pas accepter de cookies, \u00e0 aller trifouiller dans les param\u00e8tres de votre navigateur.<\/p>\n\n\n\n

A une \u00e9poque o\u00f9 les jeunes g\u00e9n\u00e9rations parlent de plus en plus de respect \u2013 des citoyens, de l\u2019environnement, etc. \u2013 le moins qu\u2019on puisse dire, c\u2019est que Paul est une entreprise \u00ab old-fashioned \u00bb<\/em> \u2026 pour ne pas dire d\u00e9pass\u00e9e, et sur la mauvaise pente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous connaissez \u2013 h\u00e9las \u2013 le Greenwashing : de nombreuses soci\u00e9t\u00e9s du CAC 40 \u2013 dont Total, BNP Paribas et bien d\u2019autres \u2013 se sont vues d\u00e9cerner ces derni\u00e8res ann\u00e9es le prestigieux Prix Pinocchio, d\u00e9cern\u00e9 par les Amis de la terre. Plus r\u00e9cemment, j\u2019ai propos\u00e9 le…<\/p>\n","protected":false},"author":2,"featured_media":26281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[426,487,486],"yoast_head":"\nBienvenue dans le monde du Covid-washing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/bienvenue-dans-le-monde-du-covid-washing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bienvenue dans le monde du Covid-washing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez \u2013 h\u00e9las \u2013 le Greenwashing : de nombreuses soci\u00e9t\u00e9s du CAC 40 \u2013 dont Total, BNP Paribas et bien d\u2019autres \u2013 se sont vues d\u00e9cerner ces derni\u00e8res ann\u00e9es le prestigieux Prix Pinocchio, d\u00e9cern\u00e9 par les Amis de la terre. 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Vous allez adorer l\u2019\u00e9thique-washing. Greenwashing\u00a0: \u00ab\u00a0proc\u00e9d\u00e9 de marketing ou de relations publiques utilis\u00e9 par une organisation dans le but de se donner une image de responsabilit\u00e9 \u00e9cologique trompeuse\u00a0\u00bb, rappelle Wikip\u00e9dia. 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