{"id":26263,"date":"2020-11-24T15:42:08","date_gmt":"2020-11-24T15:42:08","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26263"},"modified":"2020-11-24T15:42:09","modified_gmt":"2020-11-24T15:42:09","slug":"lidl-ou-lart-du-greenwashing-au-quotidien","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-ou-lart-du-greenwashing-au-quotidien\/","title":{"rendered":"Lidl ou l\u2019art du greenwashing au quotidien"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

S\u00e9rie de Tweets trompeurs de Lidl France<\/strong> \u2013 @lidlfrance \u2013 \u00e0 l\u2019occasion de la Semaine Europ\u00e9enne de R\u00e9duction des D\u00e9chets ; ainsi le distributeur annonce fi\u00e8rement qu\u2019\u00ab en rempla\u00e7ant les sachets plastique de nos fruits et l\u00e9gumes, ce sont 125 tonnes de plastique \u00e9vit\u00e9es chaque ann\u00e9e \u00bb<\/em> : bonne \u00e9l\u00e8ve, Lidl ?<\/p>\n\n\n\n

Pas vraiment \u2026 parce que pas le choix : \u00ab La loi de transition \u00e9nerg\u00e9tique pour la croissance verte pr\u00e9voit l\u2019interdiction des sacs plastique \u00e0 usage unique pour l\u2019emballage de denr\u00e9es alimentaires \u00e0 compter du 1er janvier 2017 \u00bb<\/em>, pr\u00e9cise le site du Minist\u00e8re de la transition \u00e9cologique<\/a> : bref l\u2019enseigne se contente de respecter \u2026 la loi ! Pas de quoi se vanter !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Et la suppression des couverts en plastique dans les produits de snacking \u00e0 emporter \u2013 quand m\u00eame, 88 tonnes de plastique en moins ? Et les cotons tiges \u2013 125 tonnes de plastique en moins ? C\u2019est juste le respect de la loi, puisque \u00ab l’interdiction du plastique va progressivement s’\u00e9tendre \u00e0 de nouveaux produits plastiques dits \u00ab\u00a0\u00e0 usage unique\u00a0\u00bb \u00bb, comme le rappelle encore le site du Minist\u00e8re de l’economie, des finances et de la relance<\/a>.<\/p>\n\n\n\n

Evidemment, Lidl pourrait r\u00e9ellement anticiper, prendre des mesures volontaires pour le respect de l\u2019environnement : par exemple refuser de vendre des produits cultiv\u00e9s \u00e0 l\u2019aide de pesticides n\u00e9onicotino\u00efdes ; ou des \u0153ufs bio ou Label Rouge qui proviennent d\u2019\u00e9levages \u00ab industriels \u00bb<\/em>, comme le d\u00e9nonce Rue 89 Strasbourg<\/a>.<\/p>\n\n\n\n

Bref, mener un v\u00e9ritable combat pour l\u2019environnement ou le mieux vivre ! Oui, mais \u00e7a, c\u2019est plus compliqu\u00e9 que de se gargariser de performances qui ne correspondent qu\u2019\u00e0 la stricte application de la loi : vous avez dit greenwashing<\/strong> ?<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e9rie de Tweets trompeurs de Lidl France \u2013 @lidlfrance \u2013 \u00e0 l\u2019occasion de la Semaine Europ\u00e9enne de R\u00e9duction des D\u00e9chets ; ainsi le distributeur annonce fi\u00e8rement qu\u2019\u00ab en rempla\u00e7ant les sachets plastique de nos fruits et l\u00e9gumes, ce sont 125 tonnes de plastique \u00e9vit\u00e9es chaque ann\u00e9e \u00bb : bonne \u00e9l\u00e8ve,…<\/p>\n","protected":false},"author":2,"featured_media":26264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[428,481],"yoast_head":"\nLidl ou l\u2019art du greenwashing au quotidien - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/lidl-ou-lart-du-greenwashing-au-quotidien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl ou l\u2019art du greenwashing au quotidien - 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