{"id":26225,"date":"2020-10-06T15:16:10","date_gmt":"2020-10-06T15:16:10","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26225"},"modified":"2020-10-06T15:16:11","modified_gmt":"2020-10-06T15:16:11","slug":"les-suv-ou-le-marketing-a-la-ponce-pilate","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/","title":{"rendered":"Les SUV ou le marketing \u00e0 la Ponce Pilate"},"content":{"rendered":"\n

\u00ab Avant \u00bb<\/em>, le march\u00e9 automobile pouvait appara\u00eetre relativement simple au consommateur lambda : plus on payait cher, plus on montait en gamme et on pouvait acqu\u00e9rir une voiture spacieuse et luxueuse ; il y avait quelques exceptions \u2013 quelques segments tr\u00e8s particuliers : les voitures de sport, avec l\u2019\u00e9ternelle 911, les tous-terrains, un peu rudes, et puis des trucs bizarres, comme le Volkswagen Combi si cher \u00e0 Jean-Marc Ayrault.<\/p>\n\n\n\n

Sont venus s\u2019ajouter les monospaces \u2026 mais on se demande pourquoi il y a fallu attendre si longtemps pour les voir arriver : il y avait un vrai besoin, mais Matra a eu bien du mal \u00e0 convaincre Renault de le construite, apr\u00e8s avoir essuy\u00e9 un refus de PSA.<\/p>\n\n\n\n

Puis sont apparus les SUV<\/em> \u2013 pour Sport Utility Vehicle<\/em>, v\u00e9hicule utilitaire sportif, ce qui ne signifie \u2026 en fait, pas grand-chose \u2013, des v\u00e9hicules un peu hybrides : on ne voit d\u2019ailleurs pas trop ce qu\u2019ils ont de sportifs, ces SUV, vu qu\u2019une voiture de sport doit \u00eatre tr\u00e8s basse pour coller \u00e0 la route, comme la 911 pr\u00e9c\u00e9demment \u00e9voqu\u00e9e.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Bref, plut\u00f4t un croisement entre v\u00e9hicule de Monsieur tout le monde et v\u00e9hicule tout terrain, avec un look un peu massif, sinon pataud, et destin\u00e9 \u00e0 s\u00e9duire des conducteurs qui ont avant tout envie de dominer les autres : donc rien de rationnel, juste un marketing qui s\u2019appuie sur des pulsions assez primaires \u2026 mais rien que de tr\u00e8s banal jusque-l\u00e0.<\/p>\n\n\n\n

Comme quatre roues motrices, \u00e7a plombe beaucoup les budgets, les SUV proposent des versions quatre et deux roues motrices : preuve qu\u2019on ne vend que de l\u2019envie dominer les autres, et surtout pas de la puissance ou de la maniabilit\u00e9.<\/p>\n\n\n\n

Sont apparus aussi les crossover \u2013 en bon fran\u00e7ais, v\u00e9hicule m\u00e9tis, mais \u00e9videmment, \u00e9viter la s\u00e9mantique avec le 1er<\/sup> garagiste venu \u2013 hybrides entre les SUV \u2013 d\u00e9j\u00e0 des hybrides \u2013 et les berlines classiques \u2026<\/p>\n\n\n\n

Le probl\u00e8me, c\u2019est que les SUV polluent comme des fous, comme le montre une r\u00e9cente \u00e9tude du WWF France<\/a> : les constructeurs automobiles se r\u00e9v\u00e8lent totalement irresponsables et par leur faute, la France ne respectera pas ses engagements de r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre !<\/p>\n\n\n\n

Oui mais si les SUV se vendent si bien, c\u2019est qu\u2019il y a un march\u00e9 pour : ils r\u00e9pondent \u00e0 des attentes consommateurs, et le marketing ne peut que r\u00e9pondre \u00e0 ces attentes \u2026 c\u2019est le marketing \u00e0 la Ponce Pilate, la plan\u00e8te peut crever, ce n\u2019est pas de notre faute \u2026 en fait, les vrais coupables, ce sont les consommateurs !<\/p>\n\n\n\n

Sauf que bon nombre d\u2019acheteurs de SUV se d\u00e9fendent : \u00ab Je comprends le d\u00e9bat sur les SUV, mais quand on a 4 enfants, ce sont les seuls v\u00e9hicules 7 places qui existent \u00bb<\/em>, se plaint ce p\u00e8re de famille sur France Info<\/a> : les monospaces disparaissent peu \u00e0 peu du march\u00e9, les constructeurs misant tout sur les SUV.<\/p>\n\n\n\n

Le marketing de la demande a bon dos : le rejet de la faute vers un consommateur qui souhaite des voitures bling-bling sans \u00e9gard pour la plan\u00e8te est bien trop facile ! Bien s\u00fbr, je ne pr\u00e9coniserais \u00e9videmment pas de revenir \u00e0 un vieux marketing de l\u2019offre totalement d\u00e9connect\u00e9 des attentes clients ; mais de conjuguer la r\u00e9ponse aux attentes des consommateurs \u00e0 un marketing de \u00ab l\u2019offre responsable \u00bb<\/em>, soit dans le cas de l\u2019automobile, proposer par exemple des v\u00e9hicules convenant aux familles (plus ou moins) nombreuses mais respectueuses de l\u2019environnement.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Avant \u00bb, le march\u00e9 automobile pouvait appara\u00eetre relativement simple au consommateur lambda : plus on payait cher, plus on montait en gamme et on pouvait acqu\u00e9rir une voiture spacieuse et luxueuse ; il y avait quelques exceptions \u2013 quelques segments tr\u00e8s particuliers : les voitures de sport, avec l\u2019\u00e9ternelle…<\/p>\n","protected":false},"author":2,"featured_media":26226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[161,461],"yoast_head":"\nLes SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab Avant \u00bb, le march\u00e9 automobile pouvait appara\u00eetre relativement simple au consommateur lambda : plus on payait cher, plus on montait en gamme et on pouvait acqu\u00e9rir une voiture spacieuse et luxueuse ; il y avait quelques exceptions \u2013 quelques segments tr\u00e8s particuliers : les voitures de sport, avec l\u2019\u00e9ternelle...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T15:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T15:16:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394\",\"width\":700,\"height\":394},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/\",\"name\":\"Les SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#primaryimage\"},\"datePublished\":\"2020-10-06T15:16:10+00:00\",\"dateModified\":\"2020-10-06T15:16:11+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les SUV ou le marketing \u00e0 la Ponce Pilate\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/","og_locale":"fr_FR","og_type":"article","og_title":"Les SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead","og_description":"\u00ab Avant \u00bb, le march\u00e9 automobile pouvait appara\u00eetre relativement simple au consommateur lambda : plus on payait cher, plus on montait en gamme et on pouvait acqu\u00e9rir une voiture spacieuse et luxueuse ; il y avait quelques exceptions \u2013 quelques segments tr\u00e8s particuliers : les voitures de sport, avec l\u2019\u00e9ternelle...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/","og_site_name":"Marketing is Dead","article_published_time":"2020-10-06T15:16:10+00:00","article_modified_time":"2020-10-06T15:16:11+00:00","og_image":[{"width":700,"height":394,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394","width":700,"height":394},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/","name":"Les SUV ou le marketing \u00e0 la Ponce Pilate - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#primaryimage"},"datePublished":"2020-10-06T15:16:10+00:00","dateModified":"2020-10-06T15:16:11+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Les SUV ou le marketing \u00e0 la Ponce Pilate"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6OZ","jetpack-related-posts":[{"id":26211,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-du-miserabilisme\/","url_meta":{"origin":26225,"position":0},"title":"Le marketing du mis\u00e9rabilisme","date":"21 septembre 2020","format":"gallery","excerpt":"La crise des gilets l\u2019a mise en \u00e9vidence, celle du Covid-19 l\u2019a exacerb\u00e9e, je parle bien entendu de la fracture sociale et de l\u2019extr\u00eame pauvret\u00e9 d\u2019une partie grandissante de la population fran\u00e7aise. Aujourd\u2019hui le niveau de vie moyen des 10% des Fran\u00e7aise les plus pauvres \u00e9tait de 8 580\u20ac par\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/1.jpg?fit=403%2C330&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25390,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/iot-dune-revolution-lautre\/","url_meta":{"origin":26225,"position":1},"title":"IoT\u00a0: d\u2019une r\u00e9volution, l\u2019autre.","date":"25 avril 2017","format":false,"excerpt":"Jean-Paul CRENN\u00a0et G\u00e9rard HAAS viennent de publier chez Kawa\u00a0: L\u2019Internet des Objets : la 3\u00e8me R\u00e9volution Informatique. Imaginons les usages des \u00e9changes d\u2019information de syst\u00e8me \u00e0 syst\u00e8me. L\u2019occasion pour moi de vous en livrer la pr\u00e9face \u2026 que j\u2019ai eu le plaisir de r\u00e9diger. Notre soci\u00e9t\u00e9 a connu ces 20\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Internet-des-objets.jpg?fit=900%2C962&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26405,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-louest-et-partout-ailleurs-toujours-rien-de-nouveau-3\/","url_meta":{"origin":26225,"position":2},"title":"\u00c0 l\u2019ouest, et partout ailleurs, toujours rien de nouveau #3","date":"6 avril 2021","format":"gallery","excerpt":"3\u00e8me \u00e9pisode de ma contribution\u00a0\u00e0 L\u2019Horrificque Disputatio, ouvrage collectif des Mardis du Luxembourg. Petit flashback\u00a0incertain L\u2019annonce d\u2019un confinement g\u00e9n\u00e9ral de la population le 16 mars avait surpris les Fran\u00e7ais\u00a0: quelques jours auparavant on se gaussait encore \u2013 tr\u00e8s \u2013 discr\u00e8tement des Italiens apr\u00e8s s\u2019\u00eatre plus ouvertement moqu\u00e9 des Chinois \u2013\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/20200725_051617.jpg?fit=638%2C450&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24709,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/de-lutilite-du-marketing-dans-les-startups\/","url_meta":{"origin":26225,"position":3},"title":"De l\u2019utilit\u00e9 du marketing dans les startups","date":"1 septembre 2013","format":false,"excerpt":"Article publi\u00e9 pendant les vacances dans Business Angel France.Il y a\u00a0un an, Olivier Aizac, le fondateur du Bon Coin intervenait \u00e0 la Nuit du Marketing organis\u00e9e par l\u2019Adetem\u00a0: devant un plateau de plusieurs centaines de marketers, il r\u00e9v\u00e9lait que le marketing n\u2019avait jamais constitu\u00e9 une pr\u00e9occupation pour lui. En 2012,\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25149,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/cher-monsieur-richard\/","url_meta":{"origin":26225,"position":4},"title":"Cher Monsieur Richard …","date":"27 septembre 2016","format":"gallery","excerpt":"Cher Monsieur Richard Quand vous avez inaugur\u00e9 Orange Gardens, j\u2019ai cru que vous dirigiez une multinationale du High Tech tourn\u00e9e vers l\u2019avenir\u00a0; depuis quelques jours, je constate que vous dirigez toujours une Direction G\u00e9n\u00e9rale des T\u00e9l\u00e9communications, c\u2019est-\u00e0-dire une administration bien vieillotte. Vous voyagez beaucoup, moi moins, mais vous savez qu\u2019un\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26414,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-louest-et-partout-ailleurs-toujours-rien-de-nouveau-5\/","url_meta":{"origin":26225,"position":5},"title":"\u00c0 l\u2019ouest, et partout ailleurs, toujours rien de nouveau #5","date":"19 avril 2021","format":"gallery","excerpt":"Fausse alerte Il \u00e9tait rest\u00e9 3 semaines dans son petit appartement pr\u00e8s de la Butte aux Cailles. Heureusement il pouvait l\u00e9zarder sur son balcon qui donnait sur un petit square, puisque comme les pr\u00e9c\u00e9dentes la nouvelle pand\u00e9mie avait frapp\u00e9 au printemps, du moins en Europe. Enfin \u00ab\u00a0avait frapp\u00e9\u00a0\u00bb, pas vraiment\u00a0:\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/P1530727.jpg?fit=640%2C427&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26225"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26225"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26225\/revisions"}],"predecessor-version":[{"id":26227,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26225\/revisions\/26227"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26226"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26225"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}