{"id":26149,"date":"2020-02-27T10:12:15","date_gmt":"2020-02-27T10:12:15","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26149"},"modified":"2020-02-25T17:16:24","modified_gmt":"2020-02-25T17:16:24","slug":"rise-quel-fundraising-pour-une-epoque-enervee","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/rise-quel-fundraising-pour-une-epoque-enervee\/","title":{"rendered":"Rise ! Quel fundraising pour une \u00e9poque \u00e9nerv\u00e9e ?"},"content":{"rendered":"\n<p>Plus encore que les marques, les\nassociations se heurtent au manque de confiance et au d\u00e9sengagement de leurs publics,\net peinent de plus en plus \u00e0 collecter des dons.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"26150\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/rise-quel-fundraising-pour-une-epoque-enervee\/photo-1518601794912-1af91724e528-450x563\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?fit=450%2C563\" data-orig-size=\"450,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"photo-1518601794912-1af91724e528-450&#215;563\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?fit=240%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?fit=450%2C563\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?resize=265%2C332\" alt=\"\" class=\"wp-image-26150\" width=\"265\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?resize=450%2C563 450w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/photo-1518601794912-1af91724e528-450x563.jpeg?resize=240%2C300 240w\" sizes=\"(max-width: 265px) 100vw, 265px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Le secteur du bien commun est\nconfront\u00e9 \u00e0 un double d\u00e9fi :<\/p>\n\n\n\n<ul><li>F\u00e9d\u00e9rer de nouvelles populations de\ndonateurs et de soutiens<\/li><li>Inventer les nouvelles r\u00e8gles de\nl\u2019engagement.<\/li><\/ul>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ces questions, le <strong>Club Marketing Responsable<\/strong> de l\u2019<strong>Adetem <\/strong>r\u00e9unira le 19 mars 2020 \u00e0 9\nheures :<\/p>\n\n\n\n<ul><li><strong>Xavier\nCharpentier<\/strong>,\nDirecteur G\u00e9n\u00e9ral Associ\u00e9 de FreeThinking 2.0 et membre du Conseil Scientifique\nde l\u2019Adetem<\/li><li><strong>Olivier\nClassiot<\/strong>, Directeur\nAssoci\u00e9 de Des Enjeux Et Des Hommes, et Pr\u00e9sident du Club Marketing Responsable<\/li><li><strong>S\u00e9bastien\nM\u00e9rigout<\/strong>, Fondateur\nde Plan\u00e8te Nudge, expert en behavioural economics<\/li><li><strong>Sylvie\nMorin-Miot<\/strong>,\nResponsable Collecte &amp; Communication de Plan\u00e8te Enfants &amp;\nD\u00e9veloppement, Coup de c\u0153ur du Prix Marketing Responsable 2019 pour sa campagne\nMauvaise raison de donner<\/li><li><strong>Herv\u00e9\nP\u00e9pin<\/strong>, Directeur de\nNexize, Coordinateur du Livre Blanc RISE ! Quel fundraising pour une \u00e9poque\n\u00e9nerv\u00e9e ?<\/li><\/ul>\n\n\n\n<p>Renseignements et inscriptions <a href=\"https:\/\/www.adetem.org\/catalogue-de-services\/clubs\/paris\/marketing-responsable\/2020-marketing-responsable\/club-marketing-responsable-19-03-2020\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus encore que les marques, les associations se heurtent au manque de confiance et au d\u00e9sengagement de leurs publics, et peinent de plus en plus \u00e0 collecter des dons. Le secteur du bien commun est confront\u00e9 \u00e0 un double d\u00e9fi : F\u00e9d\u00e9rer de nouvelles populations&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[406,407],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rise ! 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Chang\u00e9 et de mani\u00e8re erratique, impr\u00e9visible : le dernier webosaure (dinosaure du Web), Yahoo est en pas de rejoindre AOL, Altavista et autres Netscape au\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/10\/2728631162.2.jpg?fit=448%2C298&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25430,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/startups-entre-innovation-growth-hacking\/","url_meta":{"origin":26149,"position":1},"title":"Startups : entre innovation et Growth hacking","date":"26 juin 2017","format":"gallery","excerpt":"Aujourd'hui, si lancer une startup appara\u00eet presque banal, lui permettre de durer et de se d\u00e9velopper se r\u00e9v\u00e8le h\u00e9las beaucoup plus compliqu\u00e9 ; car il ne suffit pas d'\u00eatre le premier\u00a0\u00e0 avoir la bonne id\u00e9e bas\u00e9e sur la bonne techno, il faut \u00eatre le premier \u00e0 atteindre une taille critique\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Hacking.jpg?fit=362%2C336&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24754,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/relation-clients-et-nouvelles-technologies\/","url_meta":{"origin":26149,"position":2},"title":"Relation clients et nouvelles technologies","date":"24 avril 2012","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de Pascaline qui s'interroge sur l\u2019impact des nouvelles technologies sur la relation clients.Question : Selon vous, les nouvelles technologies sont-elles la poule ou l'\u0153uf de cette r\u00e9volution ? ou Ne serait-ce pas le changement permanent de\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24763,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-brand-values-index\/","url_meta":{"origin":26149,"position":3},"title":"Marketing Brand Values Index","date":"9 avril 2012","format":false,"excerpt":"Il y a quelques jours, lors d\u2019une r\u00e9union exceptionnelle du Club CommunicationS & Marketing de l\u2019Adetem, Thierry Wellhoff, Pr\u00e9sident de Wellcom, pr\u00e9sentait la premi\u00e8re \u00e9dition du Marketing Brand Values Index, \u00e9tude r\u00e9alis\u00e9e en partenariat avec l\u2019Adetem, l\u2019Uda, l\u2019Escp Europe et La Revue des Marques : voir ici.Etude r\u00e9alis\u00e9e sous la\u2026","rel":"","context":"Dans &quot;Etudes Marketing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25102,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/chroniques-de-lintimite-connectee\/","url_meta":{"origin":26149,"position":4},"title":"Chroniques de l&rsquo;intimit\u00e9 connect\u00e9e","date":"12 septembre 2016","format":"gallery","excerpt":"Un jour, dans un futur pas si proche, mais pas si \u00e9loign\u00e9 non plus \u2026 \u00ab Ce mill\u00e9naire va vite, presque m\u00eame trop vite : tout change sans arr\u00eat, on a \u00e9voqu\u00e9 la r\u00e9volution digitale, celle du Web 2.0 et des m\u00e9dias sociaux, celle de la consommation collaborative ; sans\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Chroniques.jpg?fit=714%2C745&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24717,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/presse-quotidienne-la-fin-dune-epoque\/","url_meta":{"origin":26149,"position":5},"title":"Presse quotidienne : la fin d\u2019une \u00e9poque","date":"1 mars 2007","format":false,"excerpt":"Article paru dans Presse Edition n\u00b055 \u2013 D\u00e9cembre Janvier 2007. La presse quotidienne gratuite sera-t-elle le fossoyeur de la presse quotidienne nationale \u00ab\u00a0classique\u00a0\u00bb\u00a0? Fond\u00e9s sur une lecture de type zapping, M\u00e9tro ou 20 Minutes endosseront-ils la responsabilit\u00e9 de mort probable de titres comme France-Soir ou Lib\u00e9ration\u00a0? 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