{"id":26137,"date":"2020-02-17T16:48:19","date_gmt":"2020-02-17T16:48:19","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26137"},"modified":"2020-02-17T16:53:19","modified_gmt":"2020-02-17T16:53:19","slug":"gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/","title":{"rendered":"Gestion des cookies : le Premier ministre montre le mauvais exemple"},"content":{"rendered":"\n<p>Selon la <a href=\"https:\/\/www.cnil.fr\/fr\/cookies-traceurs-que-dit-la-loi\">Cnil<\/a>, <em>\u00ab&nbsp;les internautes doivent \u00eatre inform\u00e9s\net donner leur consentement pr\u00e9alablement \u00e0 l&rsquo;insertion de traceurs. Ils\ndoivent disposer d&rsquo;une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu&rsquo;ils\nvisitent un site ou utilisent une application. Les \u00e9diteurs ont donc\nl&rsquo;obligation de solliciter au pr\u00e9alable le consentement des utilisateurs&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"26065\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-rgpd-ils-sen-foutent-un-peu-tous\/thin-and-crispy-chocolate-chip-cookies-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000\" data-orig-size=\"5171,4000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Thin-and-Crispy-Chocolate-Chip-Cookies-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=300%2C232\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1024%2C792\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=330%2C255\" alt=\"\" class=\"wp-image-26065\" width=\"330\" height=\"255\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=1024%2C792 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=300%2C232 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=768%2C594 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=700%2C541 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=1100%2C851 1100w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?resize=1320%2C1021 1320w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?w=2120 2120w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?w=3180 3180w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.vie-publique.fr\/\">Vie-publique.fr<\/a> <em>\u00ab&nbsp;est un site gratuit d\u2019information qui donne des cl\u00e9s pour comprendre\nles politiques publiques et les grands d\u00e9bats qui animent la soci\u00e9t\u00e9. Le site\nest r\u00e9alis\u00e9 par la DILA (Direction de l\u2019information l\u00e9gale et administrative),\nrattach\u00e9e aux services du Premier ministre&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>On pourrait donc s\u2019attendre \u00e0 ce que\nl\u2019on se rend sur ce site, l\u2019acceptation ou le refus des traceurs \u2013 ou cookies \u2013\nsoit ais\u00e9 \u2026 il n\u2019en est rien&nbsp;!<\/p>\n\n\n\n<p>Quand vous arrivez sur la page\nd\u2019accueil, on vous pr\u00e9vient&nbsp;: <em>\u00ab&nbsp;Vie-publique.fr\nutilise des cookies pour la mesure d&rsquo;audience des vid\u00e9os et des pages du site.\nEn poursuivant votre navigation sur ce site, vous acceptez leur\nutilisation&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Et vous pouvez choisir entre <em>\u00ab&nbsp;Accepter&nbsp;\u00bb<\/em> et <em>\u00ab&nbsp;Fermer&nbsp;\u00bb<\/em>, ce qui pour l\u2019internaute\nlambda signifie la m\u00eame chose puisqu\u2019il accepte n\u00e9cessairement les cookies par\nd\u00e9faut&nbsp;!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"26139\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/vie-publique\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?fit=1226%2C106\" data-orig-size=\"1226,106\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Vie-Publique\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?fit=300%2C26\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?fit=1024%2C89\" loading=\"lazy\" width=\"1226\" height=\"106\" src=\"https:\/\/i1.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?fit=1024%2C89\" alt=\"\" class=\"wp-image-26139\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?w=1226 1226w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?resize=300%2C26 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?resize=768%2C66 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?resize=1024%2C89 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?resize=700%2C61 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Vie-Publique.jpg?resize=1100%2C95 1100w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<p>Il peut toujours cliquer sur <em>\u00ab&nbsp;Plus d&rsquo;info&nbsp;\u00bb<\/em> \u2026 mais l\u00e0,\nfranchement, on ne sait jamais trop o\u00f9 l\u2019on s\u2019embarque&nbsp;!<\/p>\n\n\n\n<p>On d\u00e9couvre que <em>\u00ab&nbsp;Vous pouvez param\u00e9trer votre navigateur afin qu\u2019il vous signale\nla pr\u00e9sence de cookies et vous propose de les accepter ou non. Vous pouvez\naccepter ou refuser les cookies au cas par cas ou bien les refuser une fois\npour toutes. A noter, ce param\u00e9trage est susceptible de modifier vos conditions\nd\u2019acc\u00e8s aux services du site n\u00e9cessitant l\u2019utilisation de cookies&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Bonne nouvelle&nbsp;: <em>\u00ab&nbsp;Sur Vie-publique.fr le refus du\ncookie n\u2019impacte pas la navigation&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p>Bref, ce site, qui d\u00e9pend des <em>\u00ab&nbsp;services du Premier ministre&nbsp;\u00bb<\/em>,\nplut\u00f4t que de vous proposer clairement d\u2019accepter ou refuser les cookies, vous\nrenvoie au param\u00e9trage de votre navigateur pour les refuser.<\/p>\n\n\n\n<p>On ne s\u2019\u00e9tonnera pas que certains sites\ncommerciaux jouent au chat et \u00e0 la souris avec l\u2019acceptation des cookies&nbsp;:\nles <em>\u00ab&nbsp;services du Premier ministre&nbsp;\u00bb<\/em>\nmontrent le mauvais exemple.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon la Cnil, \u00ab&nbsp;les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l&rsquo;insertion de traceurs. Ils doivent disposer d&rsquo;une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu&rsquo;ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l&rsquo;obligation de solliciter au&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[387],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Selon la Cnil, \u00ab&nbsp;les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l&rsquo;insertion de traceurs. Ils doivent disposer d&rsquo;une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu&rsquo;ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l&rsquo;obligation de solliciter au...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-17T16:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-17T16:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5171\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000\",\"width\":5171,\"height\":4000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/\",\"name\":\"Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#primaryimage\"},\"datePublished\":\"2020-02-17T16:48:19+00:00\",\"dateModified\":\"2020-02-17T16:53:19+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion des cookies : le Premier ministre montre le mauvais exemple\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/","og_locale":"fr_FR","og_type":"article","og_title":"Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead","og_description":"Selon la Cnil, \u00ab&nbsp;les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l&rsquo;insertion de traceurs. Ils doivent disposer d&rsquo;une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu&rsquo;ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l&rsquo;obligation de solliciter au...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/","og_site_name":"Marketing is Dead","article_published_time":"2020-02-17T16:48:19+00:00","article_modified_time":"2020-02-17T16:53:19+00:00","og_image":[{"width":5171,"height":4000,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000","width":5171,"height":4000},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/","name":"Gestion des cookies : le Premier ministre montre le mauvais exemple - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#primaryimage"},"datePublished":"2020-02-17T16:48:19+00:00","dateModified":"2020-02-17T16:53:19+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Gestion des cookies : le Premier ministre montre le mauvais exemple"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=5171%2C4000","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6Nz","jetpack-related-posts":[{"id":26064,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-rgpd-ils-sen-foutent-un-peu-tous\/","url_meta":{"origin":26137,"position":0},"title":"Le RGPD, ils s\u2019en foutent un peu tous !","date":"22 novembre 2019","format":"gallery","excerpt":"\u00ab\u00a0Les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l'insertion de traceurs. Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb, dixit la Cnil.\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26196,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-4-qonto\/","url_meta":{"origin":26137,"position":1},"title":"Le marketing par les nuls #4 : Qonto","date":"9 juin 2020","format":"gallery","excerpt":"Il n\u2019y a pas de raison pour que les startups ne soient pas \u00e0 l\u2019honneur dans cette rubrique\u00a0! Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans &quot;Le marketing par les nuls&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26665,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-au-mepris-au-mepris-de-la-relation-clients\/","url_meta":{"origin":26137,"position":2},"title":"Le marketing au m\u00e9pris au m\u00e9pris de la relation clients.","date":"9 mars 2023","format":false,"excerpt":"Peut-\u00eatre aurais-je d\u00fb plut\u00f4t titrer\u00a0: Le marketing au m\u00e9pris au m\u00e9pris des lois \u2026 car il s\u2019agit bien de \u00e7a\u00a0! La loi Hamon interdit les cases pr\u00e9-coch\u00e9es par d\u00e9faut\u00a0; quant au RGPD, il oblige de recueillir le consentement des consommateurs pour utiliser leurs adresses \u00e0 des fins de mailing. Question\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/03\/20230221_135004.jpg?fit=441%2C360&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25969,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/","url_meta":{"origin":26137,"position":3},"title":"A quoi sert le RGPD ?","date":"4 mai 2019","format":"gallery","excerpt":"R\u00e9ponse \u00e9vidente\u00a0: \u00e0 pas grand-chose \u2026 du moins pour l\u2019internaute lambda, sinon \u00e0 se voir imposer de gigantesques \u00ab\u00a0banni\u00e8res vertueuses\u00a0\u00bb par de nombreux sites. Car si tous se doivent de vous informer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement \u2026 et d\u2019autres vous imposent un immense\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24770,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/nudge-vous-avez-dit-nudge\/","url_meta":{"origin":26137,"position":4},"title":"Nudge, vous avez dit Nudge ?","date":"6 juillet 2015","format":false,"excerpt":"Eric Singler vient de publier\u00a0: Nudge marketing : Comment changer efficacement les comportements. Petit interview pour pr\u00e9ciser quelques concepts.MarketingIsDead : En deux mots, c\u2019est quoi le Nudge Marketing, et quelles en sont les origines\u00a0?Eric Singler : Le Nudge, c'est le \u00ab\u00a0coup de pouce\u00a0\u00bb, l'incitation douce qui encourage les individus \u00e0\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26618,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/une-arnaque-a-la-francaise\/","url_meta":{"origin":26137,"position":5},"title":"Une arnaque \u00e0 la fran\u00e7aise","date":"17 octobre 2022","format":"gallery","excerpt":"R\u00e9cemment je d\u00e9jeune au Rural by Marc Veyrat, dans l\u2019enceinte du Palais des Congr\u00e8s \u2013 pas pour la nourriture, assez quelconque \u2026 et en portions congrues \u2013 mais simplement parce qu\u2019avec les travaux qui pullulent dans le quartier, c\u2019\u00e9tait la solution la plus pratique. Comme bien des restaurants parisiens, on\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/Veyrat.jpg?fit=1200%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26137"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26137"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26137\/revisions"}],"predecessor-version":[{"id":26140,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26137\/revisions\/26140"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26065"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26137"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}