{"id":26023,"date":"2019-09-29T17:21:18","date_gmt":"2019-09-29T17:21:18","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26023"},"modified":"2019-09-29T17:21:19","modified_gmt":"2019-09-29T17:21:19","slug":"pourquoi-un-avis-verifie-est-presque-toujours-un-bon-avis","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/pourquoi-un-avis-verifie-est-presque-toujours-un-bon-avis\/","title":{"rendered":"Pourquoi un Avis V\u00e9rifi\u00e9 est presque toujours un bon avis ?"},"content":{"rendered":"\n

J\u2019avais expliqu\u00e9 sur ce blog<\/a> pourquoi il n\u2019a que fort de mauvais\navis sur LaFourchette<\/em> : tout\nsimplement \u00ab parce que LaFourchette\nn\u2019en veut pas, \u00e7a doit nuire \u00e0 son business \u00bb<\/em>.<\/p>\n\n\n\n

Alors, \u00e0 qui se fier ? Surtout\nsi \u00ab un tiers des commentaires et\navis sur TripAdvisor ont \u00e9t\u00e9 achet\u00e9s par des h\u00f4tels et des restaurant pour\nam\u00e9liorer leur note globale \u00bb<\/em>, selon une enqu\u00eate du Times \u00e9voqu\u00e9e sur\nle blog de la Communaut\u00e9 des \u00e9tudiants et anciens\n\u00e9tudiants du Master Business Communication de Fribourg<\/a> \u2026 ouf !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

En tout cas, pas aux Avis <\/strong>(dits) V\u00e9rifi\u00e9s<\/strong>, qui, comme LaFourchette<\/em> \n\u00e9cr\u00e8ment largement, certainement pour ne pas donner trop d\u2019urticaire \u00e0 leurs\nclients.<\/p>\n\n\n\n

Dans mon pr\u00e9c\u00e9dent article<\/a>, je m\u2019\u00e9tais plaint de la qualit\u00e9 du\nservice d\u2019ADP \u2013 je ne vais pas tout r\u00e9p\u00e9ter ici : un peu plus tard,  Avis <\/strong>(dits) V\u00e9rifi\u00e9s <\/strong>me sugg\u00e8re der\u00e9pondre \u00e0 une enqu\u00eate satisfaction\nsur mon exp\u00e9rience concernant les parkings ADP : \u00e9videmment, j\u2019ai \u00e9t\u00e9\nn\u00e9gatif !<\/p>\n\n\n\n

Et \u00e9videmment mon avis est refus\u00e9\nparce que \u00ab L’avis d\u00e9pos\u00e9 est\nrelatif \u00e0 un produit \/ service et non \u00e0 l’experience d’achat sur le site \u00bb<\/em> :\non croit r\u00eaver ! Au fait, le monsieur qui a r\u00e9pondu, \u00ab exp\u00e9rience<\/em> \u00bb, il y a un accent sur\nle 2nd<\/sup> e<\/em> \u2026<\/p>\n\n\n\n

C\u2019est un peu comme si vous achetez\nun produit pourri sur un site de VAD et que vous n\u2019avez le droit de commenter\nque la commande \u2026 et pas ce qu\u2019on vous a envoy\u00e9 \u2026 qui est pourtant\nindissociable de ladite commande !<\/p>\n\n\n\n

Bref, tout est bon pour avoir des\navis vraiment beaux : on suppose que les rares commentaires n\u00e9gatifs\nconstituent l\u2019arbre qui cache la for\u00eat des r\u00e2leurs \u2026<\/p>\n\n\n\n

In fine, si l\u2019on ne doit croire\nqu\u2019avec discernement les avis des \u00ab autres\nconsommateurs \u00bb<\/em> qui peuvent ne pas en \u00eatre, mieux vaudrait \u00e9viter de\nfaire trop confiance aux Avis <\/strong>(dits) V\u00e9rifi\u00e9s <\/strong>: autant plonger la t\u00eate\npremi\u00e8re sans trop se soucier de ce qu\u2019il y a dessous \u2026<\/p>\n\n\n\n

 C\u2019est parce qu\u2019il y a des\ntricheurs que le marketing court \u00e0 sa perte \u2026\nmarketing is dead<\/em> \u2026 ou pas loin de l\u2019\u00eatre, comme disent certains !<\/p>\n","protected":false},"excerpt":{"rendered":"

J\u2019avais expliqu\u00e9 sur ce blog pourquoi il n\u2019a que fort de mauvais avis sur LaFourchette : tout simplement \u00ab parce que LaFourchette n\u2019en veut pas, \u00e7a doit nuire \u00e0 son business \u00bb. Alors, \u00e0 qui se fier ? Surtout si \u00ab un tiers des commentaires et avis sur TripAdvisor ont…<\/p>\n","protected":false},"author":2,"featured_media":26024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[380],"yoast_head":"\nPourquoi un Avis V\u00e9rifi\u00e9 est presque toujours un bon avis ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/pourquoi-un-avis-verifie-est-presque-toujours-un-bon-avis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi un Avis V\u00e9rifi\u00e9 est presque toujours un bon avis ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"J\u2019avais expliqu\u00e9 sur ce blog pourquoi il n\u2019a que fort de mauvais avis sur LaFourchette : tout simplement \u00ab parce que LaFourchette n\u2019en veut pas, \u00e7a doit nuire \u00e0 son business \u00bb. 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