{"id":25989,"date":"2019-06-27T07:53:52","date_gmt":"2019-06-27T07:53:52","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25989"},"modified":"2019-06-27T07:55:24","modified_gmt":"2019-06-27T07:55:24","slug":"web-social-des-bisounours-aux-trolls","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/web-social-des-bisounours-aux-trolls\/","title":{"rendered":"Web social, des Bisounours aux Trolls"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25990\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/web-social-des-bisounours-aux-trolls\/bisounours\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Bisounours.jpg?fit=344%2C225\" data-orig-size=\"344,225\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bisounours\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Bisounours.jpg?fit=344%2C225\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Bisounours.jpg?resize=219%2C143\" alt=\"\" class=\"wp-image-25990\" width=\"219\" height=\"143\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Bisounours.jpg?w=344 344w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Bisounours.jpg?resize=300%2C196 300w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e, Internet f\u00eate ses 50\nans, le Web ses 30 ans et le Web 2.0, le petit dernier mais aussi l\u2019anc\u00eatre des\nm\u00e9dias sociaux, ses 15 ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il \u00e9tait si prometteur ce Web social\nnaissant : les internautes se muaient en journalistes et les consommateurs\nallaient aider les marques \u00e0 leur proposer des produits et services plus\nperformants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Force de reconna\u00eetre aujourd\u2019hui que\nla promesse n\u2019a pas vraiment \u00e9t\u00e9 tenue : les fake news envahissent la toile et\nles consommateurs trollent les marques !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retour sur la <a href=\"https:\/\/www.adetem.org\/web20-consommateur-tyran-ou-marques-manipulatrices\/\">conf\u00e9rence\nAdetem<\/a> du 6 Juin derniers o\u00f9 j\u2019\u00e9voquais justement ces Trolls en compagnie\nde mes amis et pionniers du Web 2.0 : Damien Douani, Pierre Vallet, Sandrine Joseph,\nPPC, Antoine Dubuquoy, Cyrille Frank et Fadhila Brahimi \u2013 leurs vid\u00e9os sont <a href=\"https:\/\/www.adetem.org\/web20-consommateur-tyran-ou-marques-manipulatrices\/\">ici<\/a>.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xeDA644UI6Y\" allowfullscreen=\"\"><\/iframe><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, Internet f\u00eate ses 50 ans, le Web ses 30 ans et le Web 2.0, le petit dernier mais aussi l\u2019anc\u00eatre des m\u00e9dias sociaux, ses 15 ans. Il \u00e9tait si prometteur ce Web social naissant : les internautes se muaient en journalistes et les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[152],"tags":[376,377],"class_list":["post-25989","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-web-2-0","tag-trolls","tag-web-2-0","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web social, des Bisounours aux Trolls - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/web-social-des-bisounours-aux-trolls\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web social, des Bisounours aux Trolls - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, Internet f\u00eate ses 50 ans, le Web ses 30 ans et le Web 2.0, le petit dernier mais aussi l\u2019anc\u00eatre des m\u00e9dias sociaux, ses 15 ans. 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Il y avait bien d\u00e9j\u00e0 eu un 1er travail de\u2026","rel":"","context":"Dans &quot;Livres&quot;","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Image-Livre-15ansWeb20-plat-3D.jpg?fit=358%2C479&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26202,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls-2\/","url_meta":{"origin":25989,"position":1},"title":"Des gentils Bisounours aux vilains Trolls #2","author":"FLaurent","date":"18 juin 2020","format":"gallery","excerpt":"2\u00e8me partie de ma contribution \u00e0 l\u2019ouvrage collectif WEB 2.0 15 ans d\u00e9j\u00e0 et apr\u00e8s\u00a0?\u00a0; pour lire celles de mes copains, le livre s\u2019ach\u00e8te ici \u2026 et pour relire la 1\u00e8re partie, c\u2019est ici. Aujourd\u2019hui des vid\u00e9os comme \u00ab\u00a0Les marques nous mentent-elles ?\u00a0\u00bb cartonnent \u00e0 plus de 2 millions de\u2026","rel":"","context":"Dans &quot;Livres&quot;","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Image-Livre-15ansWeb20-plat-3D.jpg?fit=358%2C479&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26008,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls\/","url_meta":{"origin":25989,"position":2},"title":"Des gentils Bisounours aux vilains Trolls","author":"FLaurent","date":"23 septembre 2019","format":"gallery","excerpt":"Il y avait bien d\u00e9j\u00e0 eu un 1er travail de sape d\u00e8s 1976 avec le lancement des Produits Libres par Carrefour\u00a0: d\u00e9sormais, ce n\u2019est la marque du fabricant qui cautionne le produit, mais l\u2019enseigne qui le distribue. Il y avait bien eu aussi une alerte \u00e0 la fin des ann\u00e9es\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/P1500770.jpg?fit=538%2C480&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/P1500770.jpg?fit=538%2C480&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/P1500770.jpg?fit=538%2C480&resize=525%2C300 1.5x"},"classes":[]},{"id":24802,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-consommateurs-parlent-de-vous-mais-vous-ne-le-savez-peut-etre-pas\/","url_meta":{"origin":25989,"position":3},"title":"Les consommateurs parlent de vous \u2026 mais vous ne le savez peut-\u00eatre pas","author":"Marketing is Dead","date":"13 d\u00e9cembre 2012","format":false,"excerpt":"En 1999, les auteurs du The Cluetrain Manifesto publiaient leur 95 th\u00e8ses, dont la 1\u00e8re et la plus c\u00e9l\u00e8bre\u00a0: \u00ab\u00a0Les march\u00e9s sont des conversations\u00a0\u00bb \u2026 ou en d\u2019autres termes\u00a0: les consommateurs parlent aux consommateurs (et tant pis pour vous si vous n\u2019\u00eates pas au courant, parce que c\u2019est de vous\u2026","rel":"","context":"Dans &quot;Web 2.0&quot;","block_context":{"text":"Web 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/web-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24785,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/du-branding-a-le-branding-rencontre-avec-un-mythologue\/","url_meta":{"origin":25989,"position":4},"title":"Du branding \u00e0 l\u2019e-branding : rencontre avec un mythologue.","author":"Marketing is Dead","date":"9 f\u00e9vrier 2014","format":false,"excerpt":"Georges Lewi, mythologue, sp\u00e9cialiste des marques, se penche sur les e-brands et publie\u00a0: E-branding. Strat\u00e9gies de marque sur internet.\u00a0Marketingisdead\u00a0: Tu es le sp\u00e9cialiste du branding\u00a0: l\u2019e-branding est si diff\u00e9rent qu\u2019il m\u00e9ritait un livre \u00e0 part\u00a0?Georges Lewi\u00a0: Tout ou presque est boulevers\u00e9. L\u2019e-branding n\u2019est pas seulement une nouvelle fa\u00e7on de parler\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","block_context":{"text":"Interviews 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews-2-0\/"},"img":{"alt_text":"e-branding.jpg","src":"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/02\/00\/1326704163.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24710,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-entreprises-face-a-le-reputation\/","url_meta":{"origin":25989,"position":5},"title":"Les entreprises face \u00e0 l\u2019e-r\u00e9putation","author":"Marketing is Dead","date":"29 mai 2013","format":false,"excerpt":"Article paru dans la Tribune de l'assurance - Mai 2013En 1999, les auteurs du The Cluetrain Manifesto publiaient leurs 95 th\u00e8ses, dont la 1\u00e8re et la plus c\u00e9l\u00e8bre\u00a0: \u00ab\u00a0Les march\u00e9s sont des conversations\u00a0\u00bb.Depuis, bien des annonceurs l\u2019ont v\u00e9rifi\u00e9 \u00e0 leurs d\u00e9pens, comme Dell en 2005, quand un certain Jeff Jarvis\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","block_context":{"text":"Articles, publications","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/articles-publications\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25989"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25989\/revisions"}],"predecessor-version":[{"id":25992,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25989\/revisions\/25992"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25990"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25989"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}