{"id":25953,"date":"2019-04-08T16:47:41","date_gmt":"2019-04-08T16:47:41","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25953"},"modified":"2019-04-08T16:47:43","modified_gmt":"2019-04-08T16:47:43","slug":"le-dernier-kilometre-est-le-plus-irresponsable","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-dernier-kilometre-est-le-plus-irresponsable\/","title":{"rendered":"Le dernier kilom\u00e8tre est le plus irresponsable"},"content":{"rendered":"\n

Vous \u00eates abonn\u00e9 \u00e0 Amazon Prime<\/em> et vous vous b\u00e9n\u00e9ficiez\nd\u2019une \u00ab livraison en 1 jour ouvr\u00e9\ngratuite et illimit\u00e9e \u00bb<\/em>, sans compter plein de bonus compl\u00e9mentaires,\ndes s\u00e9ries exclusives sur Prime Video<\/em>\n\u00e0 40 heures de musique par mois sans publicit\u00e9, etc.<\/p>\n\n\n\n

Vous \u00eates content \u2026 et peut-\u00eatre un\npeu (beaucoup) irresponsable !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Amazon\nPrime<\/em> ne vous co\u00fbte\nque 49 euros par an : rentable pour de gros acheteurs \u2013 et ceux qui ne le\nsont pas vont le devenir rapidement ! Pas question de ne pas amortir son\nabonnement \u2026<\/p>\n\n\n\n

Bien s\u00fbr, Prime<\/em> ne revient pas \u00e0 49 euros par an \u00e0 Amazon <\/em>mais \u2026 \u00e0 670, selon les calculs de la\nbanque JPMorgan<\/a> : vous \u00eates donc gagnant parce que Amazon <\/em>y laisse sa chemise \u2026 mais pas par philanthropie :\nquand on gagne 2,5 milliards de dollars, essentiellement dans le cloud, on peut\nse permettre de grosses pertes \u2026 pour ruiner ses concurrents et ass\u00e9cher le\nmarch\u00e9.<\/p>\n\n\n\n

Il n\u2019y aurait que \u00e7a : en fait,\nplus vous c\u00e9dez \u00e0 votre fr\u00e9n\u00e9sie acheteuse sur le Web en g\u00e9n\u00e9ral et chez Amazon <\/em>en particulier, plus vous participez\nactivement \u00e0 la destruction de la plan\u00e8te ! <\/p>\n\n\n\n

Baladez-vous \u00e0 la campagne un beau\njour de printemps, en semaine : vous croiserez des norias de camionnettes\nde livraison \u2026 4, 5, 6, l\u2019un derri\u00e8re l\u2019autre, concurrence oblige : sur ce\npoint, Bruxelles favorise les catastrophes \u00e9cologiques !<\/p>\n\n\n\n

Dans les banlieues et les centres-villes,\nce n\u2019est pas franchement mieux : car l\u2019e-Commerce p\u00eache vraiment sur son\ndernier kilom\u00e8tre !<\/p>\n\n\n\n

En achetant \u00e0 tout crin sur le Web,\nnon seulement vous d\u00e9truisez la plan\u00e8te, mais vous favorisez \u2026 l\u2019esclavagisme,\nou du moins, de d\u00e9veloppement d\u2019une nouvelle classe sociale, celles des\nautoentrepreneurs et autres chauffeurs corv\u00e9ables \u00e0 merci.<\/p>\n\n\n\n

Car pour vous livrer pas cher, mieux\nvaut que \u00e7a ne co\u00fbte pas cher et les conditions de travail des livreurs, non\npas d\u2019Amazon<\/em>, des sous-traitants des\nsous-traitants des sous-traitants (je ne me r\u00e9p\u00e8te pas) est juste indigne,\ncomme le rapporte Lib\u00e9ration<\/a>.<\/p>\n\n\n\n

Mais comme le dit si bien Ponce\nPilate \u2026 pardon, Amazon<\/em> : \u00ab Ce ne sont pas des salari\u00e9s \u00e0 nous \u00bb.<\/em>\n<\/p>\n\n\n\n

Circulez, il n\u2019y a rien \u00e0 voir !\nN\u2019accusez Amazon<\/em> de tous les maux,\nchers clients de Prime<\/em> : vous\navez votre part de responsabilit\u00e9 dans la destruction de la plan\u00e8te et dans l\u2019esclavage\nmoderne \u2026 m\u00eame si vous ne voulez pas vous l\u2019avouer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous \u00eates abonn\u00e9 \u00e0 Amazon Prime et vous vous b\u00e9n\u00e9ficiez d\u2019une \u00ab livraison en 1 jour ouvr\u00e9 gratuite et illimit\u00e9e \u00bb, sans compter plein de bonus compl\u00e9mentaires, des s\u00e9ries exclusives sur Prime Video \u00e0 40 heures de musique par mois sans publicit\u00e9, etc. Vous \u00eates content \u2026…<\/p>\n","protected":false},"author":2,"featured_media":25954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[368,369],"yoast_head":"\nLe dernier kilom\u00e8tre est le plus irresponsable - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-dernier-kilometre-est-le-plus-irresponsable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le dernier kilom\u00e8tre est le plus irresponsable - 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