{"id":25942,"date":"2019-03-27T14:34:18","date_gmt":"2019-03-27T14:34:18","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25942"},"modified":"2019-03-27T14:34:24","modified_gmt":"2019-03-27T14:34:24","slug":"la-prospective-ca-sert-encore-a-quoi-aujourdhui","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/","title":{"rendered":"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ?"},"content":{"rendered":"\n<p>Pour un marketer, la question\npourrait para\u00eetre stupide si certains ne r\u00e9pondaient tr\u00e8s naturellement \u2026 \u00ab \u00e0\nrien \u00bb !<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25943\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/voyante\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611\" data-orig-size=\"920,611\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Voyante\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=300%2C199\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?resize=306%2C203\" alt=\"\" class=\"wp-image-25943\" width=\"306\" height=\"203\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?w=920 920w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?resize=300%2C199 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?resize=768%2C510 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?resize=600%2C398 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?resize=700%2C465 700w\" sizes=\"(max-width: 306px) 100vw, 306px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p><em>\u00ab\nSans vision du futur, une entreprise ne peut que foncer dans le mur \u00bb<\/em>, diront les adeptes d\u2019un marketing\ntraditionnel ; \u00e0 quoi r\u00e9pondront leurs contradicteurs : <em>\u00ab Si Steve Jobs avait fait de la prospective, pas s\u00fbr qu\u2019il ait lanc\u00e9\nl&rsquo;iPhone \u00bb<\/em>.<\/p>\n\n\n\n<p>Le probl\u00e8me, c\u2019est que tout le monde\nne s\u2019appelle pas \u2026 Steve Jobs&nbsp;: les autres, ils travaillent au doigt\nmouill\u00e9&nbsp;?<\/p>\n\n\n\n<p>Plut\u00f4t que dans une opposition\nst\u00e9rile, la v\u00e9rit\u00e9 ne se situe-t-elle pas ailleurs, dans une vision renouvel\u00e9e\nde la prospective ?<\/p>\n\n\n\n<p>Telle est la question \u00e0 laquelle\ntenteront de r\u00e9pondre le <strong>18 avril<\/strong> prochain\nles intervenants du <strong>Club Horizon(s)<\/strong>\nde l\u2019<strong>Adetem&nbsp;<\/strong>: le prospectiviste\n<strong>Christian Gatard<\/strong>, <strong>Olivier Parent<\/strong> de Futur Hebdo, <strong>Jean-Marc Goachet<\/strong>, fondateur du Lab de\nl\u2019Inattendu, <strong>Christopher Leusi\u00e8re<\/strong>,\nCharg\u00e9 d\u2019Etudes Marketing \u00e0 l\u2019IGN, <strong>Danielle\nRapoport<\/strong>, sociologue et membre du Conseil Scientifique de l\u2019Adetem et <strong>Pascal Poulhe<\/strong>, Co-responsable du Labo\ndes Tendances EDF Pulse eXplorer.<\/p>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/www.adetem.org\/catalogue-de-services\/clubs\/paris\/horizons\/2019-horizons\/club-adetem-horizons-18-04-2019\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour un marketer, la question pourrait para\u00eetre stupide si certains ne r\u00e9pondaient tr\u00e8s naturellement \u2026 \u00ab \u00e0 rien \u00bb ! \u00ab Sans vision du futur, une entreprise ne peut que foncer dans le mur \u00bb, diront les adeptes d\u2019un marketing traditionnel ; \u00e0 quoi r\u00e9pondront&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Pour un marketer, la question pourrait para\u00eetre stupide si certains ne r\u00e9pondaient tr\u00e8s naturellement \u2026 \u00ab \u00e0 rien \u00bb ! \u00ab Sans vision du futur, une entreprise ne peut que foncer dans le mur \u00bb, diront les adeptes d\u2019un marketing traditionnel ; \u00e0 quoi r\u00e9pondront...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-27T14:34:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-27T14:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611\",\"width\":920,\"height\":611},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/\",\"name\":\"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#primaryimage\"},\"datePublished\":\"2019-03-27T14:34:18+00:00\",\"dateModified\":\"2019-03-27T14:34:24+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ?\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/","og_locale":"fr_FR","og_type":"article","og_title":"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead","og_description":"Pour un marketer, la question pourrait para\u00eetre stupide si certains ne r\u00e9pondaient tr\u00e8s naturellement \u2026 \u00ab \u00e0 rien \u00bb ! \u00ab Sans vision du futur, une entreprise ne peut que foncer dans le mur \u00bb, diront les adeptes d\u2019un marketing traditionnel ; \u00e0 quoi r\u00e9pondront...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/","og_site_name":"Marketing is Dead","article_published_time":"2019-03-27T14:34:18+00:00","article_modified_time":"2019-03-27T14:34:24+00:00","og_image":[{"width":920,"height":611,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611","width":920,"height":611},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/","name":"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ? - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#primaryimage"},"datePublished":"2019-03-27T14:34:18+00:00","dateModified":"2019-03-27T14:34:24+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-prospective-ca-sert-encore-a-quoi-aujourdhui\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"La prospective, \u00e7a sert encore \u00e0 quoi aujourd\u2019hui ?"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Voyante.jpg?fit=920%2C611","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6Kq","jetpack-related-posts":[{"id":24901,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/the-complete-book-of-steve-jobs-philanthropy\/","url_meta":{"origin":25942,"position":0},"title":"The Complete Book of Steve Jobs\u2019 Philanthropy","date":"3 d\u00e9cembre 2015","format":false,"excerpt":"J'ai d\u00e9nich\u00e9 cette perle rare sur le site am\u00e9ricain : archive.org.50 pages, mais si denses qu'on les lits en un clin d\u2019\u0153il !Alors, n'h\u00e9sitez pas, lancez-vous dans une lecture \u00e9difiante.Je ne nous d\u00e9voilerez pas la chute, car comme dans tout bon thriller, c'est le meilleur ... Pour le t\u00e9l\u00e9charger gratuitement\u2026","rel":"","context":"Dans &quot;Un peu de bon sens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24716,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lillusion-du-futur-ou-limpossible-imaginaire\/","url_meta":{"origin":25942,"position":1},"title":"L\u2019illusion du futur ou l\u2019impossible imaginaire","date":"3 avril 2007","format":false,"excerpt":"Petite contribution \u00e0 Fabriquer le futur 2, seconde \u00e9dition du livre de Pierre Musso, Laurent Ponthou et Eric Seuilliet, dont je vous ai d\u00e9j\u00e0 annonc\u00e9 la r\u00e9cente sortie en librairie.* Impossible \u00e0 la fin des ann\u00e9es quatre-vingt dix d\u2019\u00e9voquer les \u00e9crans plats au cours d\u2019une quelconque r\u00e9union de consommateurs sans\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25508,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/vraies-fausses-innovations\/","url_meta":{"origin":25942,"position":2},"title":"Vraies et fausses innovations","date":"9 octobre 2017","format":"gallery","excerpt":"Le Bulletin de l'Ilec de Juillet portait sur le th\u00e8me \u00ab\u00a0Temps \u00e9conomique, temps de l'innovation\u00a0\u00bb\u00a0; entretien avec Jean Watin-Augouard. Bulletin de l'Ilec\u00a0: Une marque forte permet-elle de ma\u00eetriser l\u2019opportunit\u00e9 et le calendrier de l\u2019innovation ? Plut\u00f4t en g\u00e9n\u00e9ral, par la capacit\u00e9 \u00e0 r\u00e9sister \u00e0 la course \u00e0 l\u2019innovation \u00e0 tout\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/01-Colombo-47-Sri-Ponnambala-Vanesvara.jpg?fit=1024%2C683&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24782,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/eric-larcheveque-et-la-maison-du-bitcoin\/","url_meta":{"origin":25942,"position":3},"title":"Eric Larchev\u00eaque et la Maison du Bitcoin","date":"13 octobre 2014","format":false,"excerpt":"En 2012, Eric Larchev\u00eaque, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem, parlait de sa derni\u00e8re startup : Prixing. La semaine pass\u00e9e, au Colloque Prospective du LAB, il \u00e9voquait son nouveau b\u00e9b\u00e9\u00a0: la Maison du Bitcoin. Rencontre avec un serial entrepreneur.MarketingIsDead : Eric, tu viens de lancer la Maison du\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25326,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/vive-politique-vintage\/","url_meta":{"origin":25942,"position":4},"title":"Vive la politique \u00ab\u00a0vintage\u00a0\u00bb","date":"1 f\u00e9vrier 2017","format":"gallery","excerpt":"\u00ab\u00a0De quoi la gauche est-elle malade\u00a0\u00bb, titre en gros caract\u00e8res Philosophie Magazine\u00a0: je n\u2019ai pas lu le dossier mais j\u2019avancerais volontiers une r\u00e9ponse assez simple\u00a0: de la chute du Mur de Berlin et de la politique. Bien s\u00fbr, d\u00e9j\u00e0 bien avant l\u2019effondrement du bloc sovi\u00e9tique, il n\u2019y avait plus grand\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25878,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/innover-un-etat-desprit\/","url_meta":{"origin":25942,"position":5},"title":"Innover, un \u00e9tat d\u2019esprit","date":"23 janvier 2019","format":false,"excerpt":"Ce papier constitue ma contribution au livre blanc\u00a0Accompagner l\u2019innovation agile, coordonn\u00e9 par Adwise et t\u00e9l\u00e9chargeable ici.\u00a0 L\u2019innovation opposera toujours tenants du marketing de l\u2019offre \u2013 tout repose sur les ing\u00e9nieurs et autres techniciens \u2013 \u00e0 ceux du marketing de la demande \u2013 pas de salut hors de l\u2019interrogation des consommateurs.\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/Innovation-Agile.jpg?fit=611%2C480&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25942"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25942"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25942\/revisions"}],"predecessor-version":[{"id":25944,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25942\/revisions\/25944"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25943"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25942"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}