{"id":25937,"date":"2019-03-13T17:49:57","date_gmt":"2019-03-13T17:49:57","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25937"},"modified":"2019-03-13T17:50:03","modified_gmt":"2019-03-13T17:50:03","slug":"avec-linky-rien-a-craindre","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/avec-linky-rien-a-craindre\/","title":{"rendered":"Avec Linky, rien \u00e0 craindre \u2026"},"content":{"rendered":"\n<p>\u2026 ou plut\u00f4t rien \u00e0 en esp\u00e9rer, du\nmoins pour les clients EDF&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25938\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/avec-linky-rien-a-craindre\/pigeon\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?fit=1053%2C1425\" data-orig-size=\"1053,1425\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Pigeon\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?fit=222%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?fit=757%2C1024\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=259%2C350\" alt=\"\" class=\"wp-image-25938\" width=\"259\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=757%2C1024 757w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=222%2C300 222w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=768%2C1039 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=600%2C812 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?resize=700%2C947 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?w=1053 1053w\" sizes=\"(max-width: 259px) 100vw, 259px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Pour que le nouveau <em>\u00ab&nbsp;compteur intelligent&nbsp;\u00bb<\/em>\nfonctionne \u2026 <em>intelligemment<\/em>, il a\nbesoin de donn\u00e9es \u2026 <em>intelligentes<\/em>&nbsp;!<\/p>\n\n\n\n<p>Je sais, \u00e7a fait un peu truisme ou\ntautologie, mais parfois mieux vaut insister&nbsp;!<\/p>\n\n\n\n<p>Le syst\u00e8me <em>e.quilibre<\/em> de l\u2019op\u00e9rateur historique sens\u00e9 vous permettre \u00ab&nbsp;Comprendre\nvotre conso et agir pour la r\u00e9duire&nbsp;\u00bb, conjugue deux sortes de donn\u00e9es&nbsp;:<\/p>\n\n\n\n<ul><li>Celles remont\u00e9es de <em>Linky<\/em> \u2013 le compteur qui sait tout et fait\npeur \u00e0 bien des gens&nbsp;;<\/li><li>Celles d\u00e9clar\u00e9es par les\nconsommateurs eux-m\u00eames dans un questionnaire en ligne \u2026 qu\u2019un charg\u00e9e d\u2019\u00e9tudes\nm\u00eame stagiaire aurait eu honte de r\u00e9diger&nbsp;!<\/li><\/ul>\n\n\n\n<p>Car c\u2019est bien l\u00e0 que le bats blesse&nbsp;:\nsi <em>Linky<\/em> est suppos\u00e9 intelligent \u2013 on\nnous le rab\u00e2che \u00e0 longueur des courriels \u2013, certains charg\u00e9s d\u2019\u00e9tudes d\u2019EDF ne\nle semblent pas tant que \u00e7a.<\/p>\n\n\n\n<p>Un exemple&nbsp;?<\/p>\n\n\n\n<p>On vous demande poliment si la\nr\u00e9sidence concern\u00e9e est votre r\u00e9sidence principale ou secondaire&nbsp;:\nlogique, car on ne consomme pas autant d\u2019\u00e9nergie dans le second cas \u2026 \u00e0 moins d\u2019y\nhabiter \u00e0 longueur d\u2019ann\u00e9e, mais \u00e7a devient alors sa r\u00e9sidence principale&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-attachment-id=\"25939\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/avec-linky-rien-a-craindre\/edf1\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?fit=720%2C241\" data-orig-size=\"720,241\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Edf1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?fit=300%2C100\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?fit=720%2C241\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?resize=410%2C137\" alt=\"\" class=\"wp-image-25939\" width=\"410\" height=\"137\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?w=720 720w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?resize=300%2C100 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?resize=600%2C201 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf1.jpg?resize=700%2C234 700w\" sizes=\"(max-width: 410px) 100vw, 410px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Et ensuite, il vous pr\u00e9ciser si vous\nvous en absentez \u2013 de votre r\u00e9sidence secondaire \u2013 tous les weekends, un sur\ndeux, etc. Bizarre, j\u2019aurais pens\u00e9 que justement, sa r\u00e9sidence secondaire, on\nne s\u2019en absentait pas le weekend, mais au contraire qu\u2019on s\u2019y rendait le\nweekend&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-attachment-id=\"25940\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/avec-linky-rien-a-craindre\/edf2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?fit=733%2C391\" data-orig-size=\"733,391\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Edf2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?fit=300%2C160\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?fit=733%2C391\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?resize=482%2C257\" alt=\"\" class=\"wp-image-25940\" width=\"482\" height=\"257\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?w=733 733w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?resize=300%2C160 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?resize=600%2C320 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Edf2.jpg?resize=700%2C373 700w\" sizes=\"(max-width: 482px) 100vw, 482px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Quand vous en arrivez l\u00e0 dans le\nquestionnaire, vous vous dites que franchement, \u00e7a ne vaut vraiment pas la\npeine d\u2019aller plus loin&nbsp;!<\/p>\n\n\n\n<p>Et surtout, que si on r\u00e9alise gr\u00e2ce au\ncompteur intelligent des \u00e9conomies, ce ne sera pas gr\u00e2ce \u00e0 EDF&nbsp;! <\/p>\n\n\n\n<p>Et pourtant, il faudra bien en faire\ndes \u00e9conomies, car <em>Enedis<\/em> compte bien\nvous le faire payer \u2013 pas tout de suite, mais bient\u00f4t \u2013 ce magnifique compteur\nintelligent \u2026 avec les \u00e9conomies que vous ferez.<\/p>\n\n\n\n<p>\u00c7a se pr\u00e9sente finalement vraiment\nmal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 ou plut\u00f4t rien \u00e0 en esp\u00e9rer, du moins pour les clients EDF&nbsp;! Pour que le nouveau \u00ab&nbsp;compteur intelligent&nbsp;\u00bb fonctionne \u2026 intelligemment, il a besoin de donn\u00e9es \u2026 intelligentes&nbsp;! Je sais, \u00e7a fait un peu truisme ou tautologie, mais parfois mieux vaut insister&nbsp;! Le syst\u00e8me&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[366,367],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec Linky, rien \u00e0 craindre \u2026 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/avec-linky-rien-a-craindre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec Linky, rien \u00e0 craindre \u2026 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u2026 ou plut\u00f4t rien \u00e0 en esp\u00e9rer, du moins pour les clients EDF&nbsp;! Pour que le nouveau \u00ab&nbsp;compteur intelligent&nbsp;\u00bb fonctionne \u2026 intelligemment, il a besoin de donn\u00e9es \u2026 intelligentes&nbsp;! Je sais, \u00e7a fait un peu truisme ou tautologie, mais parfois mieux vaut insister&nbsp;! 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