{"id":25910,"date":"2019-02-04T09:29:31","date_gmt":"2019-02-04T09:29:31","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25910"},"modified":"2019-02-04T09:29:31","modified_gmt":"2019-02-04T09:29:31","slug":"marketing-consommateur-le-divorce-2","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/","title":{"rendered":"Marketing \/ Consommateur : le divorce ?"},"content":{"rendered":"<p>La psychologie positive : <em>\u00ab Nouvelle utopie ou produit marketing ? \u00bb<\/em>, s\u2019interroge <a href=\"https:\/\/www.francetvinfo.fr\/sante\/psycho-bien-etre\/psychologie-positive-le-bonheur-a-tout-prix_3048163.html\">francetvinfo.fr<\/a> . Les airbags d\u2019avalanche : <em>\u00ab Produit marketing ou r\u00e9elle efficacit\u00e9 ?! \u00bb<\/em>, questionne <a href=\"https:\/\/www.sante-sur-le-net.com\/airbags-avalanche\/\">sante-sur-le-net.com<\/a>. Alad\u20192 : <em>\u00ab Com\u00e9die fain\u00e9ante qui n\u2019est qu\u2019un pur produit marketing pour les enfants \u00bb<\/em>, s\u2019insurge <a href=\"https:\/\/fr.news.yahoo.com\/alad2-ah-la-catastrophe-212449274.html\">news.yahoo.com<\/a> . Le vin bleu : \u00ab Un produit marketing dont la v\u00e9ritable qualit\u00e9 importe peu \u00bb, conclut <a href=\"http:\/\/www.lefigaro.fr\/conso\/2018\/08\/13\/20010-20180813ARTFIG00144-le-vin-bleu-de-sete-suscite-doutes-et-critiques.php\">lefigaro.fr<\/a>.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg\"><img data-attachment-id=\"25897\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/glass-1497231_640\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480\" data-orig-size=\"569,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-6000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1467579229&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;188&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"glass-1497231_640\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=300%2C253\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480\" loading=\"lazy\" class=\"size-medium wp-image-25897 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?resize=300%2C253\" alt=\"\" width=\"300\" height=\"253\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?resize=300%2C253 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?w=569 569w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Qualifier un produit de <em>\u00ab marketing \u00bb<\/em>, il n\u2019y aurait pire insulte aujourd\u2019hui : entre le marketing et les consommateurs, le torchon brule !<\/p>\n<p>Comment en est-on arriv\u00e9 l\u00e0 ? Dans les premi\u00e8res ann\u00e9es de la Soci\u00e9t\u00e9 de consommation \u2013 dans les 30 Glorieuses \u2013 le marketing \u00e9tait synonyme de progr\u00e8s, donc de bienfaits pour les consommateurs : <strong>Barthes<\/strong> s\u2019en est m\u00eame fait le chantre dans <em>Mythologies<\/em> !<\/p>\n<p>Peut-on \u2013 et comment \u2013 redresser la barre ? Certaines entreprises <em>s\u2019y emploient, comme la <strong>Camif<\/strong> qui ferme son site de vente en ligne pendant le Black<\/em> Friday, ou <strong>Fleury Michon<\/strong> qui promeut un consommation plus responsable \u2026 et prennent le risque de voir leurs exp\u00e9rience de <em>\u00ab coups marketing \u00bb<\/em> !<\/p>\n<p>Pour r\u00e9pondre \u00e0 ces questions, le <strong>Club Horizon(s)<\/strong> de l\u2019<strong><a href=\"https:\/\/www.adetem.org\/\">Adetem<\/a><\/strong> organise une table ronde le <strong>jeudi 21 f\u00e9vrier<\/strong> \u00e0 9 heures, avec :<\/p>\n<ul>\n<li><strong>Ariane Sanpara<\/strong>, Charg\u00e9e d\u2019\u00e9tudes de march\u00e9s \u00e0 l\u2019<strong>Institut National de la Consommation<\/strong> \u2013 <strong>INC<\/strong>,<\/li>\n<li><strong>V\u00e9ronique Micard<\/strong>, Responsable de la communication d\u2019<strong>Identit\u00e9s Mutuelle<\/strong>,<\/li>\n<li><strong>Florence Estra<\/strong>, Vice-Pr\u00e9sidente Digital Marketing d\u2019<strong>Air France<\/strong>,<\/li>\n<li><strong>Alain Tripier<\/strong>, Fondateur de <strong>Sereho<\/strong> et membre du Conseil Scientifique de l\u2019<strong>Adetem<\/strong>.<\/li>\n<\/ul>\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/www.adetem.org\/catalogue-de-services\/reunions\/club-horizons\">ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La psychologie positive : \u00ab Nouvelle utopie ou produit marketing ? \u00bb, s\u2019interroge francetvinfo.fr . Les airbags d\u2019avalanche : \u00ab Produit marketing ou r\u00e9elle efficacit\u00e9 ?! \u00bb, questionne sante-sur-le-net.com. Alad\u20192 : \u00ab Com\u00e9die fain\u00e9ante qui n\u2019est qu\u2019un pur produit marketing pour les enfants \u00bb, s\u2019insurge&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing \/ Consommateur : le divorce ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing \/ Consommateur : le divorce ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La psychologie positive : \u00ab Nouvelle utopie ou produit marketing ? \u00bb, s\u2019interroge francetvinfo.fr . Les airbags d\u2019avalanche : \u00ab Produit marketing ou r\u00e9elle efficacit\u00e9 ?! \u00bb, questionne sante-sur-le-net.com. Alad\u20192 : \u00ab Com\u00e9die fain\u00e9ante qui n\u2019est qu\u2019un pur produit marketing pour les enfants \u00bb, s\u2019insurge...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-04T09:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"569\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480\",\"width\":569,\"height\":480},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/\",\"name\":\"Marketing \/ Consommateur : le divorce ? - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#primaryimage\"},\"datePublished\":\"2019-02-04T09:29:31+00:00\",\"dateModified\":\"2019-02-04T09:29:31+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing \/ Consommateur : le divorce ?\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing \/ Consommateur : le divorce ? - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing \/ Consommateur : le divorce ? - Marketing is Dead","og_description":"La psychologie positive : \u00ab Nouvelle utopie ou produit marketing ? \u00bb, s\u2019interroge francetvinfo.fr . Les airbags d\u2019avalanche : \u00ab Produit marketing ou r\u00e9elle efficacit\u00e9 ?! \u00bb, questionne sante-sur-le-net.com. Alad\u20192 : \u00ab Com\u00e9die fain\u00e9ante qui n\u2019est qu\u2019un pur produit marketing pour les enfants \u00bb, s\u2019insurge...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/","og_site_name":"Marketing is Dead","article_published_time":"2019-02-04T09:29:31+00:00","og_image":[{"width":569,"height":480,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480","width":569,"height":480},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/","name":"Marketing \/ Consommateur : le divorce ? - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#primaryimage"},"datePublished":"2019-02-04T09:29:31+00:00","dateModified":"2019-02-04T09:29:31+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-consommateur-le-divorce-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Marketing \/ Consommateur : le divorce ?"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/glass-1497231_640.jpg?fit=569%2C480","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6JU","jetpack-related-posts":[{"id":25200,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/100-pages-ca-suffit-preface-de-pierre-volle\/","url_meta":{"origin":25910,"position":0},"title":"100 pages, \u00e7a suffit\u00a0! Pr\u00e9face de Pierre Volle","date":"7 novembre 2016","format":"gallery","excerpt":"Mon ami Pierre Volle, Professeur \u00e0 Paris-Dauphine et Pr\u00e9sident honoraire de l\u2019AFM, a eu la gentillesse de r\u00e9diger la pr\u00e9face de Marketing\u00a0: 100 pages, \u00e7a suffit\u00a0! Pour un livre qui se donne comme projet de pr\u00e9senter l\u2019essentiel du marketing en 100 pages, rien de tel qu\u2019une pr\u00e9face\u2026 courte ! Oui,\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24722,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/insight-vous-avez-dit-insight-2\/","url_meta":{"origin":25910,"position":1},"title":"Insight, vous avez dit Insight ?","date":"19 mai 2008","format":false,"excerpt":"Si la chasse aux insights ne constitue pas \u2013 encore\u00a0? \u2013 une discipline olympique, elle n\u2019en reste pas moins une des activit\u00e9s favorites des professionnels du marketing\u00a0: j\u2019ai donc voulu savoir ce qu\u2019il s\u2019en disait au sein de la blogosph\u00e8re professionnelle. Mais avant, un petit d\u00e9tour par les blogs de\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24724,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/innovation-cherchez-lerreur\/","url_meta":{"origin":25910,"position":2},"title":"Innovation : cherchez l\u2019erreur !","date":"28 octobre 2007","format":false,"excerpt":"J\u2019ai r\u00e9cemment eu la curiosit\u00e9 de regarder sur Ciao1 ce que les consommateurs disaient des Produits de l\u2019Ann\u00e9e 20072\u00a0: tous ne sont pas comment\u00e9s, mais j\u2019ai quand m\u00eame r\u00e9ussi \u00e0 d\u00e9nicher un dentifrice, des tampons p\u00e9riodiques et des couches. Force est de reconna\u00eetre que les avis sont plut\u00f4t partag\u00e9s\u00a0: deux\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24747,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-responsable\/","url_meta":{"origin":25910,"position":3},"title":"Marketing responsable","date":"22 avril 2014","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de David qui s\u2019interroge sur le marketing responsable.Question : Quelle est l\u2019\u00e9volution de la consommation socialement responsable ces derni\u00e8res ann\u00e9es ? Quels sont les facteurs ayant conduit \u00e0 ce mouvement ?Les Fran\u00e7ais ne changent pas massivement\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26695,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-gael-queinnec\/","url_meta":{"origin":25910,"position":4},"title":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Ga\u00ebl Queinnec","date":"7 septembre 2023","format":"gallery","excerpt":"Consommer moins pour consommer mieux\u00a0: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs\u00a0! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales\u00a0? Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le Pole Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions ici)\u00a0; en avant-premi\u00e8re, un des intervenants, Ga\u00ebl\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1200%2C675&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24721,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-un-conte-de-fee-2\/","url_meta":{"origin":25910,"position":5},"title":"Le marketing, un conte de f\u00e9e ?","date":"15 janvier 2009","format":false,"excerpt":"En terme de produits - ou plus pr\u00e9cis\u00e9ment de positionnement produits -, le marketing repose sur le triptyque : insight, b\u00e9n\u00e9fice, support avec, certes, quelques variantes s\u00e9mantiques, b\u00e9n\u00e9fice pouvant se r\u00e9\u00e9crire promesse ou avantage ; et support, justification ou reason why en bon franglais. C'est son positionnement qui donne son\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25910"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25910"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25910\/revisions"}],"predecessor-version":[{"id":25911,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25910\/revisions\/25911"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25897"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25910"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}