{"id":25892,"date":"2019-01-31T13:07:16","date_gmt":"2019-01-31T13:07:16","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25892"},"modified":"2019-01-31T13:07:16","modified_gmt":"2019-01-31T13:07:16","slug":"adetem-le-club-experience-digitale-devient-le-club-horizons","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/adetem-le-club-experience-digitale-devient-le-club-horizons\/","title":{"rendered":"Adetem\u00a0: le Club Exp\u00e9rience Digitale devient le Club Horizon(s)"},"content":{"rendered":"<p>Il y a une vingtaine d\u2019ann\u00e9es, naissaient le Web 2.0 \u2026 et le <strong>Club Marketing 2.<\/strong>0 de l\u2019<strong><a href=\"https:\/\/www.adetem.org\/\">Adetem<\/a><\/strong> ; toutefois celui-ci, malgr\u00e9 sa proximit\u00e9 s\u00e9mantique, ne r\u00e9duisait pas ses investigations au seul Web 2.0, mais se penchait sur une soci\u00e9t\u00e9 en pleines mutations, en se fixant pour objectifs de d\u00e9crypter les strat\u00e9gies innovantes qui \u00e9mergeaient sur la toile.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg\"><img data-attachment-id=\"25894\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/adetem-le-club-experience-digitale-devient-le-club-horizons\/p1010634-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?fit=622%2C480\" data-orig-size=\"622,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.3&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DMC-FZ1000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1475356790&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;17&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.05&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P1010634\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?fit=300%2C232\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?fit=622%2C480\" loading=\"lazy\" class=\"size-medium wp-image-25894 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?resize=300%2C232\" alt=\"\" width=\"300\" height=\"232\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?resize=300%2C232 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?resize=600%2C463 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/P1010634.jpg?w=622 622w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Peu \u00e0 peu, avec la consommation collaborative, les objets connect\u00e9s, l\u2019intelligence artificielle, le digital s\u2019est impos\u00e9 dans toute notre soci\u00e9t\u00e9 \u2026 et le Club Marketing 2.0 s\u2019est rebaptis\u00e9 <strong>Club Exp\u00e9rience Digitale<\/strong>, avec toujours le m\u00eame objectif de d\u00e9fricher des terres vierges et de nouveaux horizons.<\/p>\n<p>De nouveaux horizons o\u00f9, au-del\u00e0 du digital, on pourra \u00e9galement \u00e9voquer les multiples crises soci\u00e9tales que nous traversons, les enjeux li\u00e9s \u00e0 la paup\u00e9risation d\u2019une frange importante des classes moyennes et des sujets plus l\u00e9gers mais marqueurs de notre soci\u00e9t\u00e9 tels que la place laiss\u00e9e \u00e0 l\u2019\u00e9motion, les nouvelles formes de cr\u00e9ativit\u00e9\u2026<\/p>\n<p>D\u2019o\u00f9 ce nouveaux nom : <strong>Horizon(s)<\/strong> \u2026 avec ou sans <em>\u00ab s \u00bb<\/em>, car il semble de plus en plus difficile de tirer le trait et de d\u00e9crypter le futur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a une vingtaine d\u2019ann\u00e9es, naissaient le Web 2.0 \u2026 et le Club Marketing 2.0 de l\u2019Adetem ; toutefois celui-ci, malgr\u00e9 sa proximit\u00e9 s\u00e9mantique, ne r\u00e9duisait pas ses investigations au seul Web 2.0, mais se penchait sur une soci\u00e9t\u00e9 en pleines mutations, en se&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,161,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - 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Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Rispal.jpg?fit=494%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25073,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/demain-cest-nuit-de-ladetem\/","url_meta":{"origin":25892,"position":2},"title":"Demain, c\u2019est la Nuit de l\u2019Adetem","date":"4 juillet 2016","format":"gallery","excerpt":"\u00c7a aurait pu \u00eatre la 11\u00e8me Nuit du Marketing, ce sera en fait la 1\u00e8re Nuit de l\u2019Adetem, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0! 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Pas\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?fit=448%2C298&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26440,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/philippe-rondeau-et-la-grande-rebellion-des-consommateurs\/","url_meta":{"origin":25892,"position":5},"title":"Philippe Rondeau et la grande r\u00e9bellion des consommateurs","date":"17 mai 2021","format":"gallery","excerpt":"Le marketing a trop souvent consid\u00e9r\u00e9 les consommateurs comme des cibles taillables \u00e0 merci, pourvu qu\u2019on leur propose des produits et\/ou services \u00e0 peu pr\u00e8s adapt\u00e9s \u00e0 leurs besoin \u2026 sauf qu\u2019aujourd\u2019hui, \u00e7a marche de moins en moins \u2013 voire plus du tout selon les populations \u00e0 qui on s\u2019adresse\u00a0:\u00a0la\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/05\/Phillippe-Rondeau-27-03-12-41.jpg?fit=600%2C600&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25892"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25892"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25892\/revisions"}],"predecessor-version":[{"id":25895,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25892\/revisions\/25895"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25894"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25892"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}