{"id":25882,"date":"2019-01-28T15:28:39","date_gmt":"2019-01-28T15:28:39","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25882"},"modified":"2019-01-28T15:31:31","modified_gmt":"2019-01-28T15:31:31","slug":"ils-sont-le-futur-des-etudes-ulysse-gatard","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ils-sont-le-futur-des-etudes-ulysse-gatard\/","title":{"rendered":"Ils sont le futur des \u00e9tudes\u00a0: Ulysse Gatard"},"content":{"rendered":"

Qu\u2019attendent les Digital Natives<\/strong> d\u2019une profession fa\u00e7onn\u00e9e et structur\u00e9e par les Digital Immigrants<\/strong>, quelles sont leurs aspirations profondes ? Huit d\u2019entre eux sont venus t\u00e9moigner lors de la derni\u00e8re Journ\u00e9e Nationale des Etudes Adetem\/Uda<\/strong>.<\/p>\n

Pour prolonger les d\u00e9bats, ils ont accept\u00e9 de jouer le jeu d\u2019un rapide interview\u00a0: voici les r\u00e9ponses de Ulysse Gatard<\/strong>, Senior research executive<\/em> chez Ipsos.<\/p>\n

Fran\u00e7ois\u00a0:<\/strong> Quelle est la chose la plus importante pour toi dans ta vie, ce qui te motive le plus\u00a0?<\/em><\/p>\n

Ulysse\u00a0: <\/strong>On attaque avec une question super difficile ! J\u2019adore tout ce qui tourne autour de la cuisine, j\u2019adore pr\u00e9parer des bon repas, d\u00e9couvrir de nouveaux produits\u2026<\/p>\n

Je suis super gourmand, donc j\u2019aime aussi les partager avec des amis !<\/p>\n

Mais j\u2019ai aussi un million de centre d\u2019int\u00e9r\u00eats annexes. Au final j\u2019ai du mal \u00e0 dire ce qui me motive le plus dans ma vie perso.<\/p>\n

\"\"<\/a>Fran\u00e7ois\u00a0:<\/strong> Et qu\u2019est-ce qui te motive le plus dans ton job\u00a0?<\/em><\/p>\n

Ulysse\u00a0: <\/strong>L\u00e0, c\u2019est plus facile. Je suis super curieux, j\u2019aime apprendre de nouvelles choses sans cesse, et sur cette dimension le m\u00e9tier des \u00e9tudes me comble vraiment.<\/p>\n

J\u2019aime aussi d\u00e9cortiquer la data pour essayer de trouver LA p\u00e9pite.<\/p>\n

Fran\u00e7ois\u00a0:<\/strong> Que regard portes-tu sur le marketing en g\u00e9n\u00e9ral, et les \u00e9tudes marketing en particulier\u00a0?<\/em><\/p>\n

Ulysse\u00a0: <\/strong>Sur le marketing, je donne ma langue au chat, il me faudrait des pages et des pages !<\/p>\n

Sur les \u00e9tudes marketing, je pense qu\u2019on est en train de vivre leur m\u00e9tamorphose. J\u2019ai la chance de le vivre directement, j\u2019ai travaill\u00e9 3 ans dans les \u00e9tudes quanti \u00ab\u00a0traditionnelles\u00a0\u00bb et je viens d\u2019int\u00e9grer en Octobre dernier l\u2019\u00e9quipe Social Intelligence & Analytics \u00e0 Ipsos. On travaille sur des \u00e9tudes super innovantes, on trouve de nouveaux moyens d\u2019utiliser l\u2019IA dans nos \u00e9tudes de social listening, on travaille la donn\u00e9e textuelle, l\u2019image, c\u2019est vraiment un monde nouveau qui s\u2019ouvre \u00e0 nous et nos clients.<\/p>\n

Fran\u00e7ois\u00a0:<\/strong> Comment d\u00e9finirais-tu tes relations avec ceux qui t\u2019encadrent, qu\u2019en attends-tu\u00a0?<\/em><\/p>\n

Ulysse\u00a0: <\/strong>J\u2019ai toujours eu des bonnes relations avec mes managers depuis que je suis \u00e0 Ipsos. J\u2019attends qu\u2019ils me tirent vers le haut. J\u2019adore mon boulot, je suis assez autonome et je ne compte pas trop mes heures pour peu qu\u2019on me donne des choses qui me plaisent. Je sais que je ne suis pas parfait, j\u2019attends aussi qu\u2019on me dise ce qui peut s\u2019am\u00e9liorer, mais toujours de mani\u00e8re bienveillante.<\/p>\n

Fran\u00e7ois\u00a0:<\/strong> Comment entrevois-tu l\u2019avenir, avec notamment l\u2019arriv\u00e9e de le Gen Z\u00a0?<\/em><\/p>\n

Ulysse\u00a0: <\/strong>J\u2019ai lui des choses sur la Gen Z, comme quoi c\u2019\u00e9tait une g\u00e9n\u00e9ration d\u2019enfants g\u00e2t\u00e9s, hyper connect\u00e9e et\u2026 encore pire que les millenials.<\/p>\n

Mais finalement, j\u2019ai lu aussi beaucoup de b\u00eatises sur les millenials, donc je ne sais pas quoi penser de cette Gen Z.<\/p>\n

Dans tous les cas je suis serein, je me dis qu\u2019on verra bien.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u2019attendent les Digital Natives d\u2019une profession fa\u00e7onn\u00e9e et structur\u00e9e par les Digital Immigrants, quelles sont leurs aspirations profondes ? Huit d\u2019entre eux sont venus t\u00e9moigner lors de la derni\u00e8re Journ\u00e9e Nationale des Etudes Adetem\/Uda. Pour prolonger les d\u00e9bats, ils ont accept\u00e9 de jouer le jeu…<\/p>\n","protected":false},"author":2,"featured_media":25883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[168,269],"yoast_head":"\nIls sont le futur des \u00e9tudes\u00a0: Ulysse Gatard - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ils-sont-le-futur-des-etudes-ulysse-gatard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ils sont le futur des \u00e9tudes\u00a0: Ulysse Gatard - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019attendent les Digital Natives d\u2019une profession fa\u00e7onn\u00e9e et structur\u00e9e par les Digital Immigrants, quelles sont leurs aspirations profondes ? Huit d\u2019entre eux sont venus t\u00e9moigner lors de la derni\u00e8re Journ\u00e9e Nationale des Etudes Adetem\/Uda. 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Huit d\u2019entre eux sont venus t\u00e9moigner lors de la derni\u00e8re Journ\u00e9e Nationale des Etudes Adetem\/Uda. Pour prolonger les d\u00e9bats, ils ont accept\u00e9 de jouer le jeu d\u2019un rapide interview\u00a0: voici les\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/Nathalie-Folcher.jpg?fit=493%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25900,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/ils-sont-le-futur-des-etudes-solene-grafte\/","url_meta":{"origin":25882,"position":4},"title":"Ils sont le futur des \u00e9tudes : Sol\u00e8ne Grafte","date":"1 f\u00e9vrier 2019","format":"gallery","excerpt":"Qu\u2019attendent les Digital Natives d\u2019une profession fa\u00e7onn\u00e9e et structur\u00e9e par les Digital Immigrants, quelles sont leurs aspirations profondes ? Huit d\u2019entre eux sont venus t\u00e9moigner lors de la derni\u00e8re Journ\u00e9e Nationale des Etudes Adetem\/Uda. Pour prolonger les d\u00e9bats, ils ont accept\u00e9 de jouer le jeu d\u2019un rapide interview\u00a0: voici les\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/Sol\u00e8ne-Grafte-1.jpg?fit=480%2C488&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26379,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-se-la-raconter\/","url_meta":{"origin":25882,"position":5},"title":"L’art de se (la) raconter","date":"18 mars 2021","format":"gallery","excerpt":"Georges Lewi, qui nous a longtemps inspir\u00e9 le Comit\u00e9 Scientifique de l\u2019Adetem \u2013 sans parler de nombreux annonceurs \u2013 revient au marketing avec L'art de se (la) raconter. MarketingIsDead :Georges, apr\u00e8s une incursion dans la cr\u00e9ation et la mise en sc\u00e8ne de ta \u00ab Bovary \u00bb, tu reviens au marketing\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/L-art-de-se-la-raconter.jpg?fit=400%2C648&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25882"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25882"}],"version-history":[{"count":3,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25882\/revisions"}],"predecessor-version":[{"id":25886,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25882\/revisions\/25886"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25883"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25882"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}