{"id":25869,"date":"2018-12-17T08:55:35","date_gmt":"2018-12-17T08:55:35","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25869"},"modified":"2018-12-17T08:55:35","modified_gmt":"2018-12-17T08:55:35","slug":"france-info-createur-de-fake-news","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/france-info-createur-de-fake-news\/","title":{"rendered":"France Info, cr\u00e9ateur de Fake News ?"},"content":{"rendered":"

Tr\u00e8s s\u00e9rieusement, francetvinfo.fr<\/a> titre\u00a0: La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement<\/em>\u00a0! \u00ab\u00a0La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement, selon un sondage OpinionWay pour LCI, d\u00e9voil\u00e9 dimanche 16 d\u00e9cembre. Le chef de l’Etat est cr\u00e9dit\u00e9 de 31% d’opinions positives, soit une progression de deux points de pourcentage par rapport au mois dernier\u00a0\u00bb<\/em>.<\/p>\n

\"\"<\/a>Quelques lignes plus bas\u00a0: \u00ab\u00a0Un sondage mensuel Ifop publi\u00e9 dans le Journal du Dimanche rel\u00e8ve un recul de deux points d’Emmanuel Macron \u00e0 23% d’opinions positives\u00a0\u00bb<\/em>.<\/p>\n

Zut\u00a0! Le journaliste aurait aussi bien pu commencer par le second sondage et titrer\u00a0: \u00ab\u00a0La cote de confiance d’Emmanuel Macron continue son \u00e9rosion\u00a0\u00bb<\/em> \u2026 ce qui aurait \u00e9t\u00e9 tout aussi faux.<\/p>\n

Pourquoi\u00a0? Parce que si francetvinfo.fr<\/a> pr\u00e9cise que \u00ab\u00a0L’enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e aupr\u00e8s d’un \u00e9chantillon de 1 029 personnes repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus, selon la m\u00e9thode des quotas\u00a0\u00bb<\/em>, ce qui fait s\u00e9rieux, il ne viendrait pas \u00e0 l\u2019id\u00e9e au journaliste de pr\u00e9ciser que le r\u00e9sultat aurait aussi bien pu \u00eatre \u2026 28%, vue que la marge d\u2019erreur pour un \u00e9chantillon d\u2019un millier est de 3% pour un r\u00e9sultat proche de 30%.<\/p>\n

Pour ceux qui souhaiteraient calculer la marge d\u2019erreur \u00e0 95% de confiance, la formule est\u00a0: 1,96 *\u221a [ pourcentage * (1 – pourcentage) \/ \u00e9chantillon].<\/p>\n

Interpel\u00e9 par les lecteurs, le journaliste \u2013 plut\u00f4t que de reconna\u00eetre qu\u2019il ne conna\u00eet rien aux statistiques, ce qui ne l\u2019emp\u00eache pas d\u2019en commenter sans cesse \u2013 pr\u00e9f\u00e8re botter en touche\u00a0: \u00ab\u00a0Nous avons \u00e9crit \u00ab\u00a0remonte l\u00e9g\u00e8rement\u00a0\u00bb, ce qui traduit plus un fr\u00e9missement \u2013 au mieux \u2013 qu’un raz-de-mar\u00e9e\u00a0\u00bb<\/em>.<\/p>\n

Et de pr\u00e9ciser\u00a0: \u00ab\u00a0Il y a plusieurs barom\u00e8tres qui mesurent la popularit\u00e9 d’Emmanuel Macron. Les \u00e9volutions sont \u00e0 mesurer pour le m\u00eame barom\u00e8tre\u00a0\u00bb<\/em> \u2026 une fa\u00e7on \u00e9l\u00e9gante de renvoyer les sondeurs \u00e0 leurs ch\u00e8res \u00e9tudes.<\/p>\n

Sauf que les instituts font correctement leur job\u00a0: qu\u2019ils se contredisent en apparence n\u2019inqui\u00e8tera aucun expert, puisque que tous ces r\u00e9sultats se situent dans les marges d\u2019erreur.<\/p>\n

Par contre, titrer que la cote de confiance de tel ou tel homme politique monte ou descend quand les r\u00e9sultats se situent dans lesdites marges d\u2019erreur, cela revient \u00e0 diffuser de fausses informations\u00a0!<\/p>\n

Bref, francetvinfo.fr<\/a> ne commente pas des sondages, le titre diffuse de fausses informations\u00a0: bravo\u00a0!<\/p>\n

Pour leur d\u00e9fense, disons qu\u2019ils ne sont pas les seuls, la presse dans sa grande majorit\u00e9 adorant commenter des r\u00e9sultats non significatifs\u00a0; que Macron chute de 2 points apr\u00e8s avoir mont\u00e9 de 2, cela fait deux papiers pour analyser \u2026 un non \u00e9v\u00e9nement\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e8s s\u00e9rieusement, francetvinfo.fr titre\u00a0: La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement\u00a0! \u00ab\u00a0La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement, selon un sondage OpinionWay pour LCI, d\u00e9voil\u00e9 dimanche 16 d\u00e9cembre. Le chef de l’Etat est cr\u00e9dit\u00e9 de 31% d’opinions positives, soit une progression de deux…<\/p>\n","protected":false},"author":2,"featured_media":25870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[359,360],"yoast_head":"\nFrance Info, cr\u00e9ateur de Fake News ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/france-info-createur-de-fake-news\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France Info, cr\u00e9ateur de Fake News ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e8s s\u00e9rieusement, francetvinfo.fr titre\u00a0: La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement\u00a0! \u00ab\u00a0La cote de confiance d’Emmanuel Macron remonte l\u00e9g\u00e8rement, selon un sondage OpinionWay pour LCI, d\u00e9voil\u00e9 dimanche 16 d\u00e9cembre. 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