{"id":25841,"date":"2018-11-22T12:40:13","date_gmt":"2018-11-22T12:40:13","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25841"},"modified":"2018-11-22T12:40:13","modified_gmt":"2018-11-22T12:40:13","slug":"toujours-un-train-de-retard-ou-deux","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/","title":{"rendered":"Toujours un train de retard \u2026 ou deux !"},"content":{"rendered":"

Ce qu\u2019il y a de bien avec la SNCF<\/strong>, c\u2019est qu\u2019elle d\u00e9cline l\u2019expression tant au propre qu\u2019au figur\u00e9.<\/p>\n

Au propre, c\u2019en est m\u00eame end\u00e9mique sur certaines lignes comme Paris Rouen\u00a0: mardi encore, mon Intercit\u00e9s<\/em> pointait le nez \u00e0 Saint Lazare \u00e0 15 heures 45 au lieu de 15 heures 13.<\/p>\n

\"\"<\/a>Annonce en descente de train\u00a0: rendez-vous sur le site sncf.com<\/a> pour b\u00e9n\u00e9ficier de la \u00ab\u00a0garantie G30\u00a0\u00bb<\/em>\u00a0o\u00f9 \u00ab\u00a0vous disposez de 60 jours pour faire votre demande de compensation\u00a0\u00bb<\/em>, soit dans mon cas\u00a025% du prix du billet \u2026 sous forme de bon d\u2019achat, faut quand m\u00eame pas \u00eatre trop g\u00e9n\u00e9reux\u00a0!<\/p>\n

Donc j\u2019effectue la demande en \u2026 8 \u00e9tapes\u00a0: de quoi refroidir les fl\u00e9mards\u00a0! Et je re\u00e7ois d\u00e8s le lendemain la r\u00e9ponse de ne_pas_repondre@sncf.com<\/a>\u00a0: \u00ab\u00a0Apr\u00e8s analyse de votre dossier, je ne peux cependant r\u00e9pondre de mani\u00e8re positive \u00e0 votre attente, le montant de la compensation calcul\u00e9 \u00e9tant inf\u00e9rieur \u00e0 4 euros\u00a0\u00bb.<\/em><\/p>\n

\u00ab\u00a0En effet, comme indiqu\u00e9 dans les Conditions G\u00e9n\u00e9rales de Vente SNCF, la compensation correspondant \u00e0 l’application de la G30 incluse dans LA GARANTIE VOYAGE est uniquement accord\u00e9e si son montant est sup\u00e9rieur \u00e0 4 euros\u00a0\u00bb.<\/em><\/p>\n

\u00c7a, c\u2019est de le relation clients avec un train de retard \u2013 le c\u00f4t\u00e9 figur\u00e9 de l\u2019expression, donc\u00a0!<\/p>\n

Cela \u00e9tant, si on multiplie le nombre de voyageurs montant dans le train \u00e0 Rouen par le nombre de retards journaliers sup\u00e9rieurs \u00e0 30 minutes, \u00e7a en fait des sous\u00a0!<\/p>\n

Il y a un c\u00f4t\u00e9 ridicule de monter toute une usine \u00e0 gaz intitul\u00e9e \u00ab\u00a0garantie G30\u00a0\u00bb<\/em>\u00a0et en faire la promotion pour in fine se r\u00e9v\u00e9ler si mesquin\u00a0: quitte \u00e0 radiner, autant le faire discr\u00e8tement\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce qu\u2019il y a de bien avec la SNCF, c\u2019est qu\u2019elle d\u00e9cline l\u2019expression tant au propre qu\u2019au figur\u00e9. Au propre, c\u2019en est m\u00eame end\u00e9mique sur certaines lignes comme Paris Rouen\u00a0: mardi encore, mon Intercit\u00e9s pointait le nez \u00e0 Saint Lazare \u00e0 15 heures 45 au…<\/p>\n","protected":false},"author":2,"featured_media":25842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[191,347],"yoast_head":"\nToujours un train de retard \u2026 ou deux ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toujours un train de retard \u2026 ou deux ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ce qu\u2019il y a de bien avec la SNCF, c\u2019est qu\u2019elle d\u00e9cline l\u2019expression tant au propre qu\u2019au figur\u00e9. Au propre, c\u2019en est m\u00eame end\u00e9mique sur certaines lignes comme Paris Rouen\u00a0: mardi encore, mon Intercit\u00e9s pointait le nez \u00e0 Saint Lazare \u00e0 15 heures 45 au...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T12:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Rat.jpg?fit=539%2C480\" \/>\n\t<meta property=\"og:image:width\" content=\"539\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Rat.jpg?fit=539%2C480\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Rat.jpg?fit=539%2C480\",\"width\":539,\"height\":480},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/\",\"name\":\"Toujours un train de retard \u2026 ou deux ! - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/#primaryimage\"},\"datePublished\":\"2018-11-22T12:40:13+00:00\",\"dateModified\":\"2018-11-22T12:40:13+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toujours un train de retard \u2026 ou deux !\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toujours un train de retard \u2026 ou deux ! - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/","og_locale":"fr_FR","og_type":"article","og_title":"Toujours un train de retard \u2026 ou deux ! - Marketing is Dead","og_description":"Ce qu\u2019il y a de bien avec la SNCF, c\u2019est qu\u2019elle d\u00e9cline l\u2019expression tant au propre qu\u2019au figur\u00e9. 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Le lundi, toujours rien, Rue\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/munch.jpg?fit=1200%2C991&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26665,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-au-mepris-au-mepris-de-la-relation-clients\/","url_meta":{"origin":25841,"position":5},"title":"Le marketing au m\u00e9pris au m\u00e9pris de la relation clients.","date":"9 mars 2023","format":false,"excerpt":"Peut-\u00eatre aurais-je d\u00fb plut\u00f4t titrer\u00a0: Le marketing au m\u00e9pris au m\u00e9pris des lois \u2026 car il s\u2019agit bien de \u00e7a\u00a0! La loi Hamon interdit les cases pr\u00e9-coch\u00e9es par d\u00e9faut\u00a0; quant au RGPD, il oblige de recueillir le consentement des consommateurs pour utiliser leurs adresses \u00e0 des fins de mailing. 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