{"id":25777,"date":"2018-09-20T14:12:47","date_gmt":"2018-09-20T14:12:47","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25777"},"modified":"2018-09-20T14:12:47","modified_gmt":"2018-09-20T14:12:47","slug":"booking-la-menace-pas-vraiment-fantome","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/booking-la-menace-pas-vraiment-fantome\/","title":{"rendered":"Booking, la menace (pas vraiment) fant\u00f4me"},"content":{"rendered":"

Booking<\/a>, nombreux son les h\u00f4teliers qui se plaignent de leurs conditions g\u00e9n\u00e9rales exorbitantes m\u00eame s\u2019il leur a fallu mettre un tout petit peu d\u2019eau dans leur vin\u00a0; mais pour les particuliers, c\u2019est quand m\u00eame plut\u00f4t pratique.<\/p>\n

\"\"<\/a>Sauf que parfois, c\u2019est du grand n\u2019importe quoi comme cette chambre payable d\u2019avance pour b\u00e9n\u00e9ficier des meilleures conditions\u00a0: 172\u20ac pour deux personnes et deux jours en \u00bd pension \u00e0 Tataouine \u2026 Si, \u00e7a existe, c\u2019est en Tunisie\u00a0!.<\/p>\n

Sauf que sur place, vous d\u00e9couvrez tout d\u2019abord que l\u2019h\u00f4telier arrondi ses revenus en organisant des mariages plusieurs fois par semaine au bord de la piscine \u2026 et \u00e7a, Booking vous le dit pas \u2013 maintenant les touristes sont pr\u00e9venus, car j\u2019ai laiss\u00e9 quelques avis\u00a0!<\/p>\n

Mais surtout, vous d\u00e9couvrez que le tarifs officiel est de 170 Dinard Tunisiens pour deux personnes en \u00bd pension, soit 340 pour deux jours, soit en euros \u2026 105 euros\u00a0!<\/p>\n

Evidemment, vous r\u00e2lez\u00a0! Et tout aussi \u00e9videmment, le directeur se d\u00e9fausse sur Booking\u00a0: d\u2019ailleurs, ce n\u2019est pas lui qui vous a pr\u00e9lev\u00e9 le moindre euro.<\/p>\n

Au retour, vous contestez aupr\u00e8s de Booking qui vous r\u00e9pond, apr\u00e8s relance\u00a0: \u00ab\u00a0L\u2019\u00e9tablissement Sangho Privil\u00e8ge Tataouine nous a inform\u00e9s que les prix affich\u00e9s sur place \u00e0 l’h\u00f4tel en dinars sont destin\u00e9s \u00e0 la client\u00e8le locale et ne sont pas applicables pour votre r\u00e9servation. Si vous le souhaitez, vous pouvez joindre directement l\u2019\u00e9tablissement\u00a0\u00bb.<\/em><\/p>\n

S\"\"<\/a>auf que rien sur le tarif \u2013 j\u2019ai pr\u00e9cieusement conserv\u00e9 la feuille tamponn\u00e9e \u2013 ne pr\u00e9cise qu\u2019il s\u2019agit d\u2019un tarif r\u00e9serv\u00e9 aux \u00ab\u00a0locaux\u00a0\u00bb<\/em>\u00a0! Et comme vous avez d\u00e9j\u00e0 longuement discut\u00e9 avec le directeur local qui vous a renvoy\u00e9 sur un Booking qui vous renvoie sur le directeur local \u2026<\/p>\n

Bref, en cas de litige, Booking joue les Ponce Pilate\u00a0! Mais n\u2019oublie pas de vous envoyer un mail pour vous demander si vous \u00eates satisfait de leur SAV\u00a0!<\/p>\n

J\u2019ai r\u00e9pondu que non, en me demandant si cette mauvaise note sera consid\u00e9r\u00e9e comme sanctionnant le syst\u00e8me \u2026 ou un malheureux employ\u00e9, qui n\u2019a pas vraiment les moyens de vous aider\u00a0!<\/p>\n

Apr\u00e8s Tataouine, petit tour dans le d\u00e9sert au nord de Nefta, l\u00e0 o\u00f9 a \u00e9t\u00e9 tourn\u00e9 le cultissime Episode I<\/em> de Star Wars<\/em>\u00a0: j\u2019ai gar\u00e9 mon v\u00e9hicule terrestre pas loin de la demeure d\u2019Anakin Skywalker \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Booking, nombreux son les h\u00f4teliers qui se plaignent de leurs conditions g\u00e9n\u00e9rales exorbitantes m\u00eame s\u2019il leur a fallu mettre un tout petit peu d\u2019eau dans leur vin\u00a0; mais pour les particuliers, c\u2019est quand m\u00eame plut\u00f4t pratique. Sauf que parfois, c\u2019est du grand n\u2019importe quoi comme…<\/p>\n","protected":false},"author":2,"featured_media":25778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[349],"yoast_head":"\nBooking, la menace (pas vraiment) fant\u00f4me - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/booking-la-menace-pas-vraiment-fantome\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booking, la menace (pas vraiment) fant\u00f4me - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Booking, nombreux son les h\u00f4teliers qui se plaignent de leurs conditions g\u00e9n\u00e9rales exorbitantes m\u00eame s\u2019il leur a fallu mettre un tout petit peu d\u2019eau dans leur vin\u00a0; mais pour les particuliers, c\u2019est quand m\u00eame plut\u00f4t pratique. 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Et cracher en l\u2019air, \u00e7a vous retombe toujours dessus \u2026 C\u2019est bien connu, quand les clients ne poussent pas la porte de la boutique, c\u2019est des cons\u00a0; et si en plus ils entrent chez le voisin, c\u2019est vraiment des salopards\u00a0!\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/51fQWTfw7xL._AC_.jpg?fit=573%2C547&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26064,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-rgpd-ils-sen-foutent-un-peu-tous\/","url_meta":{"origin":25777,"position":1},"title":"Le RGPD, ils s\u2019en foutent un peu tous !","date":"22 novembre 2019","format":"gallery","excerpt":"\u00ab\u00a0Les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l'insertion de traceurs. Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb, dixit la Cnil.\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26849,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/absence-dempathie-et-greenwashing-un-sacre-cocktail\/","url_meta":{"origin":25777,"position":2},"title":"Absence d\u2019empathie et greenwashing, un sacr\u00e9 cocktail\u00a0!","date":"19 novembre 2024","format":false,"excerpt":"Tout est bon pour certaines stations de ski pour se refaire une sant\u00e9 sur le dos des clients\u00a0: r\u00e9cemment, j\u2019\u00e9voquais le greenwashing\u00a0du Grand Massif, je vais continuer avec eux, juste pour souligner combien leur conduite est loin d\u2019\u00eatre exemplaire \u2013 alors que d\u2019autres stations sont plus sympas\u00a0! Les skieurs connaissent\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/11\/Panneau-Am-Morillon-G1-TSf-Les-Esserts-002.jpg?fit=901%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26361,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/interview-manifeste-pour-le-marketing-de-demain\/","url_meta":{"origin":25777,"position":3},"title":"Interview : Manifeste pour le Marketing de Demain","date":"3 mars 2021","format":false,"excerpt":"Le 26 f\u00e9vrier dernier, je r\u00e9pondais aux questions de Cap'Com dans le cadre des Rencontres nationales du marketing territorial, en \u00e9voquant notamment les travaux du Conseil Scientifique de l\u2019Adetem. Question\u00a0: Quelle est la raison d\u2019\u00eatre de ce Manifeste, et qu\u2019a-t-il vocation \u00e0 apporter aux professionnels du marketing\u00a0? Depuis la fin\u2026","rel":"","context":"Dans "Entretiens"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/Clipboard01.jpg?fit=643%2C551&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25191,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/big-brother-aimez\/","url_meta":{"origin":25777,"position":4},"title":"Big Brother, vous aimez\u00a0?","date":"4 novembre 2016","format":"gallery","excerpt":"\u00ab\u00a0Il aimait Big Brother\u00a0\u00bb\u00a0\u00a0: ainsi s\u2019ach\u00e8ve le livre le plus actuel d\u2019Orwell\u00a0! 1984\u00a0: nous y voil\u00e0 enfin\u00a0! \u00c7a a commenc\u00e9 de mani\u00e8re insidieuse \u2026 Vous souhaitiez rencontrer l\u2019\u00e2me s\u0153ur\u00a0: vous avez laiss\u00e9 Tinder vous aider gr\u00e2ce \u00e0 son algorithme secret \u2026 et un paquet de donn\u00e9es sur vous-m\u00eame que vous\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?fit=700%2C525&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24762,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/truffaut-sassied-sur-son-image-et-sur-lethique-cest-son-droit\/","url_meta":{"origin":25777,"position":5},"title":"Truffaut s\u2019assied sur son image et sur l\u2019\u00e9thique, c\u2019est son droit.","date":"6 mai 2013","format":false,"excerpt":"Je re\u00e7ois la semaine derni\u00e8re un mail de \u00ab\u00a0Truffaut et Vous\u00a0\u00bb avec pour objet\u00a0: \u00ab\u00a0Donnez votre avis et tentez de gagner\u00a0\u00bb.Deux logo en haut de message\u00a0: Truffaut \u00e0 gauche et Institut DWI, sondages en ligne \u00e0 droite.Pour moi, humble consommateur, c\u2019est assez \u00e9vident\u00a0: DWI r\u00e9alise une \u00e9tude de march\u00e9 pour\u2026","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25777"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25777"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25777\/revisions"}],"predecessor-version":[{"id":25781,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25777\/revisions\/25781"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25778"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25777"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}