{"id":25763,"date":"2018-06-29T10:14:33","date_gmt":"2018-06-29T10:14:33","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25763"},"modified":"2018-06-29T10:14:33","modified_gmt":"2018-06-29T10:14:33","slug":"empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/","title":{"rendered":"Empruntant\u00a0 ou r\u00e9sidant\u00a0: la SNCF et la R\u00e9gion IDF vous roulent"},"content":{"rendered":"

Les pr\u00e9sident(e)s de la R\u00e9gion \u00cele de France et de la SNCF ont claironn\u00e9 que les usagers des lignes touch\u00e9es par les gr\u00e8ves \u00e0 r\u00e9p\u00e9tition seraient bien \u00e9videmment indemnis\u00e9s\u00a0:<\/p>\n

\"\"<\/a>\u00ab\u00a0Val\u00e9rie P\u00e9cresse, pr\u00e9sidente de la R\u00e9gion \u00cele-de-France et de l’autorit\u00e9 organisatrice des transports \u00cele-de-France Mobilit\u00e9s, a obtenu de la SNCF un d\u00e9dommagement de 50% du passe Navigo et de la carte Imagine R pour les mois d\u2019avril et de mai<\/strong>, en compensation des lourdes cons\u00e9quences de la gr\u00e8ve SNCF pour les usagers d’\u00cele-de-France\u00a0\u00bb<\/em> \u2013 c\u2019est soulign\u00e9 en gras sur le site de la r\u00e9gion<\/a>.<\/p>\n

Evidemment, il y a des restrictions\u00a0: \u00ab\u00a0Cette mesure concerne les clients Navigo Annuel, Navigo Mois, Navigo Solidarit\u00e9 Mois ou Imagine R, empruntant\u00a0 les lignes SNCF Transilien : les lignes\u00a0 L, J, N, U, C, D, R, E, P, T4, H, K, ainsi que la ligne A (sauf entre Charles-De-Gaulle-\u00c9toile et Marne-la-Vall\u00e9e Chessy – Boissy Saint-L\u00e9ger) et la ligne B (sauf entre Paris Gare du Nord et Robinson \u2013 Saint-R\u00e9my-l\u00e8s-Chevreuse), et \u00e0 l’exception des trajets dans Paris intra-muros\u00a0\u00bb<\/em>.<\/p>\n

J\u2019habite Vincennes et j\u2019utilise r\u00e9guli\u00e8rement les lignes concern\u00e9es pour me rendre chez mes clients\u00a0: ai-je droit \u00e0 un petit quelque-chose\u00a0? Pour le savoir, je me rends sur mondedommagement.transilien.com<\/a> et rentre mon num\u00e9ro Navigo, ma date de naissance et mon adresse mail \u2026 et la r\u00e9ponse est imm\u00e9diate\u00a0: \u00ab\u00a0Nous sommes au regret de vous indiquer que vous ne pouvez b\u00e9n\u00e9ficier de ce d\u00e9dommagement pour le motif suivant : Ville non \u00e9ligible\u00a0\u00bb.<\/em><\/p>\n

Rien de pr\u00e9vu pour contester\u00a0!<\/p>\n

Premi\u00e8re remarque\u00a0: o\u00f9 renseigne-t-on le lieu de travail\u00a0? Ce n\u2019est pas parce que j\u2019habite Vincennes que je n\u2019emprunte pas tous les jours les \u00ab\u00a0lignes L, J, N, U, C, D, R, E, P, T4, H, K \u2026\u00a0\u00bb\u00a0<\/em>!<\/p>\n

Deuxi\u00e8me remarque\u00a0: peut-\u00eatre la SNCF dispose-t-elle d\u2019autres informations sur moi \u2026 alors que j\u2019ai achet\u00e9 mon Navigo<\/em> aupr\u00e8s de la RATP\u00a0? En pleine mont\u00e9e en puissance du RGPD, c\u2019est inqui\u00e9tant.<\/p>\n

En fait, tout aussi honn\u00eate qu\u2019un Facebook, la SNCF glisse les restrictions qui contredisent le site de la R\u00e9gion en tout petit dans les \u2026 \u00ab\u00a0Conditions G\u00e9n\u00e9rales d\u2019Utilisation de DEDOMMAGEMENT\u00a0\u00bb<\/em>\u00a0: vous avez bien lu\u00a0: dans les CGU\u00a0!<\/p>\n

\u00ab\u00a0Cette mesure s\u2019adresse aux abonn\u00e9s r\u00e9sidant dans une commune desservie par les lignes SNCF Transilien. Paris et les communes desservies par les lignes RATP, RER A Est* et RER B Sud*, ne sont pas \u00e9ligibles \u00e0 ce d\u00e9dommagement\u00a0\u00bb.<\/em><\/p>\n

Donc m\u00eame si vous utilisez les \u00ab\u00a0lignes L, J, N, U, C, D, R, E, P, T4, H, K \u2026\u00a0\u00bb\u00a0<\/em>pour vous rendre au travail tr\u00e8s loin en banlieue \u2026 allez vous faire voir ailleurs\u00a0!<\/p>\n

D\u2019un site \u00e0 l\u2019autre \u00ab\u00a0empruntant\u00a0\u00bb<\/em> est devenu \u00ab\u00a0r\u00e9sidant\u00a0\u00bb<\/em>\u00a0: cherchez l\u2019erreur\u00a0!<\/p>\n

Et si vous avez d\u00e9m\u00e9nag\u00e9 apr\u00e8s avoir achet\u00e9 votre Navigo<\/em> \u00e0 Vincennes\u00a0? Allez vous faire voir ailleurs \u00e9galement, rien n\u2019est pr\u00e9vu pour pr\u00e9ciser votre adresse\u00a0!<\/p>\n

P2 (= P\u00e9cresse + P\u00e9py) se moqueraient franchement de nous\u00a0! C\u2019est ce que j\u2019aurais le plus tendance \u00e0 croire\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Les pr\u00e9sident(e)s de la R\u00e9gion \u00cele de France et de la SNCF ont claironn\u00e9 que les usagers des lignes touch\u00e9es par les gr\u00e8ves \u00e0 r\u00e9p\u00e9tition seraient bien \u00e9videmment indemnis\u00e9s\u00a0: \u00ab\u00a0Val\u00e9rie P\u00e9cresse, pr\u00e9sidente de la R\u00e9gion \u00cele-de-France et de l’autorit\u00e9 organisatrice des transports \u00cele-de-France Mobilit\u00e9s, a…<\/p>\n","protected":false},"author":2,"featured_media":25764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[345,346,347],"yoast_head":"\nEmpruntant\u00a0 ou r\u00e9sidant\u00a0: la SNCF et la R\u00e9gion IDF vous roulent - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empruntant\u00a0 ou r\u00e9sidant\u00a0: la SNCF et la R\u00e9gion IDF vous roulent - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les pr\u00e9sident(e)s de la R\u00e9gion \u00cele de France et de la SNCF ont claironn\u00e9 que les usagers des lignes touch\u00e9es par les gr\u00e8ves \u00e0 r\u00e9p\u00e9tition seraient bien \u00e9videmment indemnis\u00e9s\u00a0: \u00ab\u00a0Val\u00e9rie P\u00e9cresse, pr\u00e9sidente de la R\u00e9gion \u00cele-de-France et de l’autorit\u00e9 organisatrice des transports \u00cele-de-France Mobilit\u00e9s, a...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-29T10:14:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/SNCF.jpg?fit=640%2C485\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/SNCF.jpg?fit=640%2C485\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/SNCF.jpg?fit=640%2C485\",\"width\":640,\"height\":485},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/\",\"name\":\"Empruntant\u00a0 ou r\u00e9sidant\u00a0: la SNCF et la R\u00e9gion IDF vous roulent - 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Au propre, c\u2019en est m\u00eame end\u00e9mique sur certaines lignes comme Paris Rouen\u00a0: mardi encore, mon Intercit\u00e9s pointait le nez \u00e0 Saint Lazare \u00e0 15 heures 45 au lieu de 15 heures 13.\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Rat.jpg?fit=539%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24713,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque-suite\/","url_meta":{"origin":25763,"position":4},"title":"R\u00e9putation ou image de marque (suite) ?","date":"24 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64 - suite des posts des 10 et 17\/11\/2008. Entreprise citoyenne et marketing humain Comment r\u00e9agir dans ce nouveau paysage, quelle strat\u00e9gie adopter ? D\u00e9j\u00e0, et c\u2019est un pr\u00e9alable important, \u00eatre \"r\u00e9ellement\" quelqu\u2019un de pr\u00e9sentable, de recommandable : apr\u00e8s avoir peaufin\u00e9 pendant des\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26113,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":25763,"position":5},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans "Demain l\u2019assurance"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25763"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25763"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25763\/revisions"}],"predecessor-version":[{"id":25765,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25763\/revisions\/25765"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25764"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25763"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}