{"id":25736,"date":"2018-05-08T15:35:48","date_gmt":"2018-05-08T15:35:48","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25736"},"modified":"2018-05-08T15:37:48","modified_gmt":"2018-05-08T15:37:48","slug":"inclusivement-votre","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/inclusivement-votre\/","title":{"rendered":"Inclusivement v\u00f4tre"},"content":{"rendered":"<p>L\u2019\u00e9criture inclusive : on en parle un peu moins ces temps-ci \u2013 mais reconnaissons-le, le gouvernement a quelques autres dossiers qui s\u2019accumulent sur son bureau, assez urgents semble-t-il.<\/p>\n<p>Et c\u2019est tant mieux car c\u2019est le type m\u00eame de fausse bonne id\u00e9e qui semble partir d\u2019une bonne intention \u2026 ouf, fallait le dire !<\/p>\n<p>Croire que l\u2019on va changer le \u00ab faire \u00bb en r\u00e9gulant le \u00ab dire \u00bb d\u00e9note une tr\u00e8s mauvaise connaissance des langues ; des langues qui ne sont que le reflet des soci\u00e9t\u00e9s qui les utilisent, mais en aucun cas ne les fa\u00e7onnent.<\/p>\n<p>Les langues sont le fruit de longues \u00e9volutions \u2013 De brillants linguistes vous retraceront l\u2019histoire du latin au fran\u00e7ais via le bas latin et le roman, sans n\u00e9gliger les parlers r\u00e9gionaux et autres dialectes ; souvent les idiomes populaires constituent un pouls assez fiable de la population d\u2019un pays.<\/p>\n<p>Ainsi dans les ann\u00e9es soixante, la multiplication des termes argotiques extr\u00eamement p\u00e9joratifs d\u00e9signant les immigr\u00e9s venus r\u00e9pondre au boom \u00e9conomique des Trente Glorieuses, d\u00e9notait le racisme latent d\u2019une partie de la population fran\u00e7aise \u2013 qui s\u2019estimait \u00ab sup\u00e9rieure \u00bb !<\/p>\n<p>La v\u00e9ritable r\u00e9ponse \u00e0 ce racisme primaire ne passait pas par un toilettage de la langue mais bien par l\u2019\u00e9ducation des enfants, d\u00e8s l\u2019\u00e9cole primaire \u2013 enfants qui ensuite n\u2019utiliseraient naturellement plus d\u2019expressions racistes.<\/p>\n<p>Richelieu a cr\u00e9\u00e9 l\u2019Acad\u00e9mie Fran\u00e7aise pour sauvegarder notre langue \u2013 et ce faisant renforcer l\u2019autorit\u00e9 royale : grave erreur, car en agissant ainsi, il freinait la cr\u00e9ativit\u00e9 des po\u00e8tes \u2026 et cr\u00e9ait un stupide d\u00e9calage entre une langue dite officielle et celle de la vie quotidienne.<\/p>\n<p>Le fran\u00e7ais acad\u00e9mique \u2013 extr\u00eamement codifi\u00e9 \u2013 devenait ainsi une langue morte, comme le latin ou le grec ; tandis que dans les faubourgs explosaient sans cesse de nouvelles expressions, de nouveaux parlers \u2026 bien plus vivants que la langue des avocats et des notaires \u00e0 laquelle on ne comprend pas grand-chose !<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg\"><img data-attachment-id=\"25737\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/inclusivement-votre\/1200px-institut_de_france_-_academie_francaise_et_pont_des_arts\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?fit=574%2C480\" data-orig-size=\"574,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?fit=300%2C251\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?fit=574%2C480\" loading=\"lazy\" class=\"size-medium wp-image-25737 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?resize=300%2C251\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?resize=300%2C251 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/05\/1200px-Institut_de_France_-_Acad\u00e9mie_fran\u00e7aise_et_pont_des_Arts.jpg?w=574 574w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>L\u2019Acad\u00e9mie a jou\u00e9 un bien pi\u00e8tre r\u00f4le dans la misogynie linguistique, puisque c\u2019est elle qui a d\u00e9cid\u00e9 de la supr\u00e9matie du masculin sur le f\u00e9minin, alors qu\u2019en latin et en ancien fran\u00e7ais, l\u2019accord s\u2019effectuait toujours avec le terme le plus proche, ce qui est d\u2019ailleurs plus euphonique.<\/p>\n<p>Maintenant, est-ce en g\u00e9n\u00e9ralisant l\u2019emploi de l\u2019\u00e9criture inclusive que l\u2019on r\u00e9soudra la misogynie, du supr\u00e9matisme masculin ? Certainement pas !<\/p>\n<p>Je suis un person tol\u00e9rant, enfin je pense. Un person ? En fait, c\u2019est quoi le masculin de personne ? Je vais sans doute \u00eatre le victime (tiens, encore un f\u00e9minin qui englobe le masculin) de \u2026 person(ne)s plus extr\u00eames ! L\u2019ai-je bien \u00e9crit ?<\/p>\n<p>Le latin avait trois genre : masculin pour les hommes, f\u00e9minin pour les femmes et neutre pour \u2026 le reste. En fait, c\u2019\u00e9tait d\u00e9j\u00e0 plus compliqu\u00e9 \u00e0 l\u2019\u00e9poque de Cic\u00e9ron, parce que la langue \u00e9tait d\u00e9j\u00e0 charg\u00e9e d\u2019histoire.<\/p>\n<p>Le latin avait trois genres et cinq d\u00e9clinaisons, pour compliquer les choses : une premi\u00e8re d\u00e9clinaison essentiellement f\u00e9minine, avec des terminaisons en \u00ab a \u00bb qui ont abouti \u00e0 des termes en \u00ab e \u00bb en fran\u00e7ais. Ce que nous parlons aujourd\u2019hui est le fruit d\u2019une lente \u00e9volution, avec quelques oukases acad\u00e9miciennes et compl\u00e8tement stupides.<\/p>\n<p>A vouloir tout remettre d\u2019\u00e9querre, on risque juste de d\u00e9s\u00e9quilibrer l\u2019ensemble, le rendre illisible \u2013 sans oublier quelques exemples croquignolets : le f\u00e9minin de gars \u2013 abr\u00e9viation de gar\u00e7on \u2013 c\u2019est \u2026 garce ! On fait quoi, l\u00e0 ?<\/p>\n<p>Croire que l\u2019on va changer les mentalit\u00e9s en changeant l\u2019orthographe constitue juste une connerie : essayons plut\u00f4t d\u2019influer sur les mentalit\u00e9s, la langue bougera \u2026 ou pas, mais ce n\u2019est pas le plus important.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9criture inclusive : on en parle un peu moins ces temps-ci \u2013 mais reconnaissons-le, le gouvernement a quelques autres dossiers qui s\u2019accumulent sur son bureau, assez urgents semble-t-il. Et c\u2019est tant mieux car c\u2019est le type m\u00eame de fausse bonne id\u00e9e qui semble partir d\u2019une&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[341],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inclusivement v\u00f4tre - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/inclusivement-votre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclusivement v\u00f4tre - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9criture inclusive : on en parle un peu moins ces temps-ci \u2013 mais reconnaissons-le, le gouvernement a quelques autres dossiers qui s\u2019accumulent sur son bureau, assez urgents semble-t-il. 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Campagne qui a imm\u00e9diatement suscit\u00e9 sur\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/02\/P1500653.jpg?fit=800%2C533&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25576,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/bonne-cause-ne-justifie\/","url_meta":{"origin":25736,"position":1},"title":"Une bonne cause ne justifie pas tout","date":"30 novembre 2017","format":"gallery","excerpt":"En 2005, L'Or\u00e9al lance en un faux blog, le\u00a0Journal de ma peau, destin\u00e9 \u00e0 assurer la promotion de\u00a0Peel Microabrasion, un produit de gommage de\u00a0Vichy\u00a0: durant les 21 jours que dure le traitement,\u00a0Claire, une charmante jeune fille, va quotidiennement rendre compte de l'\u00e9tat de sa peau. Probl\u00e8me, les consommatrices ne s'en\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/14280415_1658641684448089_4026355827945242624_n1.jpg?fit=1080%2C808&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25536,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/spams-par-sms\/","url_meta":{"origin":25736,"position":2},"title":"Spams par SMS","date":"28 octobre 2017","format":"gallery","excerpt":"Ah\u00a0! L\u2019\u00e9thique\u00a0: tout le monde en parle \u00e0 l\u2019aube de la RGPG\u00a0! Imaginez\u00a0: jusqu\u2019\u00e0 4% d\u2019amende sur le CA mondial des contrevenants, les GAFA et autres TUNA (Tesla, Uber, Netflix, Airbnb pour ceux qui ignore encore l\u2019acronyme) vont enfin souffrir. 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Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/1669383420687.jpeg?fit=512%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26253,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-mort-bezos\/","url_meta":{"origin":25736,"position":5},"title":"A mort, Bezos !","date":"18 novembre 2020","format":"gallery","excerpt":"Pourquoi tant de haine \u00e0 l\u2019\u00e9gard d\u2019Amazon\u00a0! D\u00e9j\u00e0, il faut y voir la revanche du plus faible\u00a0: c\u2019est l\u2019\u00e9ternelle histoire de David contre Goliath, qui f\u00e9d\u00e8re quand m\u00eame Juifs, Chr\u00e9tiens et Musulmans\u00a0: on ne peut que d\u00e9tester les g\u00e9ants \u2013 il n\u2019y a que Spielberg pour croire au Bon Gros\u2026","rel":"","context":"Dans &quot;Respect&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/surgical-mask-4997323_1920.png?fit=1200%2C789&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25736"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25736"}],"version-history":[{"count":3,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25736\/revisions"}],"predecessor-version":[{"id":25740,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25736\/revisions\/25740"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25737"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25736"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}