{"id":25688,"date":"2018-03-22T13:40:25","date_gmt":"2018-03-22T13:40:25","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25688"},"modified":"2018-03-22T13:40:25","modified_gmt":"2018-03-22T13:40:25","slug":"medias-sociaux-nont-jamais-rendu-intelligents","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","title":{"rendered":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents"},"content":{"rendered":"

Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?<\/strong>, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici<\/a>. <\/em><\/p>\n

Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus cr\u00e9atifs ? A en croire une \u00e9tude publi\u00e9e par le MIT Sloan Management Review, les utilisateurs de Twitter se r\u00e9v\u00e9leraient plus \u00ab innovants \u00bb.<\/p>\n

Revoici pos\u00e9e par une autre biais, la question de l\u2019intelligence collective et de sa dynamique vertueuse : plus on se prom\u00e8ne sur les m\u00e9dias sociaux, plus on glane d\u2019informations utiles \u2026 et plus on d\u00e9veloppe ses capacit\u00e9s d\u2019innovations.<\/p>\n

\u2026 et les imb\u00e9ciles deviennent des surdou\u00e9s !<\/p>\n

\"\"<\/a>Mieux vaut se m\u00e9fier des utopies \u2013 et surtout des corr\u00e9lations que l\u2019on prend pour des causalit\u00e9s, comme le souligne Albert Jacquard dans La science \u00e0 l’usage des non-scientifiques.<\/p>\n

Je pourrais \u00e9galement citer Dosto\u00efevski \u00e9voquant le bagne dans Souvenirs de la maison des morts : \u00ab Sans doute plus de la moiti\u00e9 d\u2019entre eux [les bagnards] savait lire et \u00e9crire. J\u2019ai entendu dire que quelqu\u2019un, de donn\u00e9es semblables, avait tir\u00e9 la conclusion que l\u2019instruction \u00e9tait un fl\u00e9au pour le peuple \u00bb.<\/p>\n

Bien s\u00fbr, les gens qui fr\u00e9quentent les m\u00e9dias sociaux \u2013 et plus particuli\u00e8rement les m\u00e9dias sociaux professionnels \u2013 sont-ils plus aptes \u00e0 innover ; mais sans doute conviendrait-il de distinguer ceux se contentent d\u2019une lecture plus ou moins passive de ceux qui diffusent r\u00e9guli\u00e8rement des contenus originaux : et tr\u00e8s certainement on s\u2019apercevra que les seconds sont plus cr\u00e9atifs que les premiers.<\/p>\n

Les professionnels qui publient sur leur blog, relaient sur Twitter et LinkedIn des articles, postent des pr\u00e9sentations sur SlideShare, le font pour d\u00e9velopper leur Personal Branding \u2013 a minima pour prouver \u00e0 leurs confr\u00e8res qu\u2019ils sont plus dou\u00e9s qu\u2019eux, mais le plus souvent pour d\u00e9velopper leur business.<\/p>\n

Si les lecteurs passifs s\u2019int\u00e9ressent \u00e0 leurs \u00e9crits, c\u2019est qu\u2019ils y trouvent quelque int\u00e9r\u00eat \u2026 et donc que ces contenus sont de qualit\u00e9 : ils \u00e9mergent du brouhaha ambiant, de la gigantesque cacophonie de la toile.<\/p>\n

Logique donc que ces professionnels capables d\u2019enrichir la profession de r\u00e9flexions originales se montrent aussi dou\u00e9s au sein de leur entreprise pour l\u2019innovation : ils savent repousser les limites et communiquer les id\u00e9es qui bouillonnent en eux.<\/p>\n

Inutile donc de pousser ses collaborateurs \u00e0 errer sur les m\u00e9dias sociaux : on n\u2019y gagnera qu\u2019\u00e0 leur faire perdre leur temps \u2013 et l\u2019argent de l\u2019entreprise ! Mieux vaut recruter des sp\u00e9cialistes qui abreuvent d\u00e9j\u00e0 la toile de r\u00e9flexions originales \u2013 et ne surtout pas les brider ensuite.<\/p>\n

Twitter, LinkedIn et autres SlideShare n\u2019aideront jamais des collaborateurs m\u00e9diocres \u00e0 devenir cr\u00e9atifs ; par contre, en vous y promenant r\u00e9guli\u00e8rement, vous pourrez y recruter des \u00e9l\u00e9ments de choix, capables de pousser votre entreprise dans ses retranchements et de la faire innover.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus…<\/p>\n","protected":false},"author":2,"featured_media":25689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[332,248],"yoast_head":"\nLes m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T13:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024\" \/>\n\t<meta property=\"og:image:width\" content=\"717\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024\",\"width\":717,\"height\":1024},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/\",\"name\":\"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#primaryimage\"},\"datePublished\":\"2018-03-22T13:40:25+00:00\",\"dateModified\":\"2018-03-22T13:40:25+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","og_locale":"fr_FR","og_type":"article","og_title":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead","og_description":"Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","og_site_name":"Marketing is Dead","article_published_time":"2018-03-22T13:40:25+00:00","og_image":[{"width":717,"height":1024,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024","width":717,"height":1024},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","name":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#primaryimage"},"datePublished":"2018-03-22T13:40:25+00:00","dateModified":"2018-03-22T13:40:25+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6Gk","jetpack-related-posts":[{"id":24786,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/tourisme-et-medias-sociaux\/","url_meta":{"origin":25688,"position":0},"title":"Tourisme et m\u00e9dias sociaux","date":"2 f\u00e9vrier 2014","format":false,"excerpt":"Les touristes voyagent d\u00e9sormais sur les m\u00e9dias sociaux avant d\u2019arpenter le monde dans la vraie vie\u00a0: fier de ce constat, la ville de M\u00e9rignac a lanc\u00e9 un \u00ab\u00a0office de tourisme num\u00e9rique\u00a0\u00bb. Rencontre avec Marie R\u00e9calde, d\u00e9put\u00e9e de la Gironde et adjointe au Maire de M\u00e9rignac.MarketingIsDead : M\u00e9rignac, pour un parisien\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25554,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/exploiter-intelligemment-reseaux-sociaux\/","url_meta":{"origin":25688,"position":1},"title":"Exploiter intelligemment les r\u00e9seaux sociaux","date":"9 novembre 2017","format":"gallery","excerpt":"Lors de la r\u00e9daction des Grands principes du marketing de l'assurance, Marie Huyghues-Beaufond, Christian Parmentier et Alexandre Rispal ont sollicit\u00e9 mon avis, que je reporte ici\u00a0; pour les 400 autres pages auxquelles je n\u2019ai pas contribu\u00e9, vous pouvez acheter l\u2019ouvrage. Exploiter intelligemment les r\u00e9seaux sociaux En une quinzaine d\u2019ann\u00e9es, Internet\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/P1500777.jpg?fit=562%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26008,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls\/","url_meta":{"origin":25688,"position":2},"title":"Des gentils Bisounours aux vilains Trolls","date":"23 septembre 2019","format":"gallery","excerpt":"Il y avait bien d\u00e9j\u00e0 eu un 1er travail de sape d\u00e8s 1976 avec le lancement des Produits Libres par Carrefour\u00a0: d\u00e9sormais, ce n\u2019est la marque du fabricant qui cautionne le produit, mais l\u2019enseigne qui le distribue. Il y avait bien eu aussi une alerte \u00e0 la fin des ann\u00e9es\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/P1500770.jpg?fit=538%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24791,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/","url_meta":{"origin":25688,"position":3},"title":"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux","date":"5 mai 2015","format":false,"excerpt":"Alexandre Rispal et moi-m\u00eame avons r\u00e9cemment publi\u00e9 D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux aux \u00e9ditions de l\u2019Argus de l\u2019assurance.Petite pr\u00e9sentation de l\u2019ouvrage, telle que figurant au dos du livre\u00a0: A la fin des ann\u00e9es 90,\u00a0 le web \u00e9tait encore une terre inconnue pour le monde de l\u2019assurance.\u00a0 Il est\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26202,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls-2\/","url_meta":{"origin":25688,"position":4},"title":"Des gentils Bisounours aux vilains Trolls #2","date":"18 juin 2020","format":"gallery","excerpt":"2\u00e8me partie de ma contribution \u00e0 l\u2019ouvrage collectif WEB 2.0 15 ans d\u00e9j\u00e0 et apr\u00e8s\u00a0?\u00a0; pour lire celles de mes copains, le livre s\u2019ach\u00e8te ici \u2026 et pour relire la 1\u00e8re partie, c\u2019est ici. Aujourd\u2019hui des vid\u00e9os comme \u00ab\u00a0Les marques nous mentent-elles ?\u00a0\u00bb cartonnent \u00e0 plus de 2 millions de\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Image-Livre-15ansWeb20-plat-3D.jpg?fit=358%2C479&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24759,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/e-reputation-le-nouveau-challenge-des-etudes-marketing\/","url_meta":{"origin":25688,"position":5},"title":"E.r\u00e9putation : le nouveau challenge des \u00e9tudes marketing","date":"20 janvier 2015","format":false,"excerpt":"L\u2019e.r\u00e9putation des marques, on en parle beaucoup \u2026 mais bien souvent sans trop savoir de quoi il s\u2019agit r\u00e9ellement\u00a0: beaucoup la confondent d\u2019ailleurs avec l\u2019image de marque, faute de savoir r\u00e9ellement ce que recouvre le concept.Les plus avertis distinguent ce qui tient de la publicit\u00e9 et de son efficacit\u00e9 \u2013\u2026","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25688"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25688"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25688\/revisions"}],"predecessor-version":[{"id":25690,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25688\/revisions\/25690"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25689"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25688"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}