{"id":25688,"date":"2018-03-22T13:40:25","date_gmt":"2018-03-22T13:40:25","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25688"},"modified":"2018-03-22T13:40:25","modified_gmt":"2018-03-22T13:40:25","slug":"medias-sociaux-nont-jamais-rendu-intelligents","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/","title":{"rendered":"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents"},"content":{"rendered":"<p><em>Ce texte constitue ma contribution au livre blanc <strong>L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?<\/strong>, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable <a href=\"https:\/\/albanjarry.com\/livre-blanc-innovation\/\">ici<\/a>. <\/em><\/p>\n<p>Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus cr\u00e9atifs ? A en croire une \u00e9tude publi\u00e9e par le MIT Sloan Management Review, les utilisateurs de Twitter se r\u00e9v\u00e9leraient plus \u00ab innovants \u00bb.<\/p>\n<p>Revoici pos\u00e9e par une autre biais, la question de l\u2019intelligence collective et de sa dynamique vertueuse : plus on se prom\u00e8ne sur les m\u00e9dias sociaux, plus on glane d\u2019informations utiles \u2026 et plus on d\u00e9veloppe ses capacit\u00e9s d\u2019innovations.<\/p>\n<p>\u2026 et les imb\u00e9ciles deviennent des surdou\u00e9s !<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25689\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/livre-blanc_innovation_v01f\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024\" data-orig-size=\"717,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Livre-blanc_Innovation_V01f\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?fit=717%2C1024\" class=\"size-medium wp-image-25689 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?resize=210%2C300\" alt=\"\" width=\"210\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?resize=210%2C300 210w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?w=717 717w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?resize=600%2C857 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/Livre-blanc_Innovation_V01f.jpg?resize=700%2C1000 700w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>Mieux vaut se m\u00e9fier des utopies \u2013 et surtout des corr\u00e9lations que l\u2019on prend pour des causalit\u00e9s, comme le souligne Albert Jacquard dans La science \u00e0 l&rsquo;usage des non-scientifiques.<\/p>\n<p>Je pourrais \u00e9galement citer Dosto\u00efevski \u00e9voquant le bagne dans Souvenirs de la maison des morts : \u00ab Sans doute plus de la moiti\u00e9 d\u2019entre eux [les bagnards] savait lire et \u00e9crire. J\u2019ai entendu dire que quelqu\u2019un, de donn\u00e9es semblables, avait tir\u00e9 la conclusion que l\u2019instruction \u00e9tait un fl\u00e9au pour le peuple \u00bb.<\/p>\n<p>Bien s\u00fbr, les gens qui fr\u00e9quentent les m\u00e9dias sociaux \u2013 et plus particuli\u00e8rement les m\u00e9dias sociaux professionnels \u2013 sont-ils plus aptes \u00e0 innover ; mais sans doute conviendrait-il de distinguer ceux se contentent d\u2019une lecture plus ou moins passive de ceux qui diffusent r\u00e9guli\u00e8rement des contenus originaux : et tr\u00e8s certainement on s\u2019apercevra que les seconds sont plus cr\u00e9atifs que les premiers.<\/p>\n<p>Les professionnels qui publient sur leur blog, relaient sur Twitter et LinkedIn des articles, postent des pr\u00e9sentations sur SlideShare, le font pour d\u00e9velopper leur Personal Branding \u2013 a minima pour prouver \u00e0 leurs confr\u00e8res qu\u2019ils sont plus dou\u00e9s qu\u2019eux, mais le plus souvent pour d\u00e9velopper leur business.<\/p>\n<p>Si les lecteurs passifs s\u2019int\u00e9ressent \u00e0 leurs \u00e9crits, c\u2019est qu\u2019ils y trouvent quelque int\u00e9r\u00eat \u2026 et donc que ces contenus sont de qualit\u00e9 : ils \u00e9mergent du brouhaha ambiant, de la gigantesque cacophonie de la toile.<\/p>\n<p>Logique donc que ces professionnels capables d\u2019enrichir la profession de r\u00e9flexions originales se montrent aussi dou\u00e9s au sein de leur entreprise pour l\u2019innovation : ils savent repousser les limites et communiquer les id\u00e9es qui bouillonnent en eux.<\/p>\n<p>Inutile donc de pousser ses collaborateurs \u00e0 errer sur les m\u00e9dias sociaux : on n\u2019y gagnera qu\u2019\u00e0 leur faire perdre leur temps \u2013 et l\u2019argent de l\u2019entreprise ! Mieux vaut recruter des sp\u00e9cialistes qui abreuvent d\u00e9j\u00e0 la toile de r\u00e9flexions originales \u2013 et ne surtout pas les brider ensuite.<\/p>\n<p>Twitter, LinkedIn et autres SlideShare n\u2019aideront jamais des collaborateurs m\u00e9diocres \u00e0 devenir cr\u00e9atifs ; par contre, en vous y promenant r\u00e9guli\u00e8rement, vous pourrez y recruter des \u00e9l\u00e9ments de choix, capables de pousser votre entreprise dans ses retranchements et de la faire innover.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. Surfer sur les m\u00e9dias sociaux nous rend-il, sinon plus intelligents, sinon plus&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[151],"tags":[332,248],"class_list":["post-25688","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-livres","tag-inovation","tag-medias-sociaux","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-nont-jamais-rendu-intelligents\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9dias sociaux n\u2019ont jamais rendu intelligents - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ce texte constitue ma contribution au livre blanc L\u2019acc\u00e8s \u00e0 l\u2019information et aux R\u00e9seaux Sociaux rend-il plus innovant.e ?, r\u00e9alis\u00e9 \u00e0 l\u2019initiative d\u2019Alban Jarry et r\u00e9unissant plus de 180 participants, et t\u00e9l\u00e9chargeable ici. 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