{"id":25685,"date":"2018-03-22T12:23:18","date_gmt":"2018-03-22T12:23:18","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25685"},"modified":"2018-03-22T12:23:18","modified_gmt":"2018-03-22T12:23:18","slug":"de-mauvais-avis-lafourchette","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/de-mauvais-avis-lafourchette\/","title":{"rendered":"Pourquoi si peu de mauvais avis sur LaFourchette\u00a0?"},"content":{"rendered":"<p>R\u00e9ponse\u00a0: parce que LaFourchette n\u2019en veut pas, \u00e7a doit nuire \u00e0 son business\u00a0!<\/p>\n<p>Mardi, je r\u00e9serve \u00e0 <em>La Factory Burger<\/em>, rue des Halles, histoire de manger un vrai burger apr\u00e8s une journ\u00e9e charg\u00e9e\u00a0: les photos sont sympas, les avis encourageants.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg\"><img data-attachment-id=\"25686\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/de-mauvais-avis-lafourchette\/bruegelpeasantwedding\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?fit=1024%2C701\" data-orig-size=\"1024,701\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DSC-P92&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1114537887&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;8&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.25&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BruegelPeasantWedding\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?fit=300%2C205\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?fit=1024%2C701\" loading=\"lazy\" class=\"size-medium wp-image-25686 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?resize=300%2C205\" alt=\"\" width=\"300\" height=\"205\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?resize=300%2C205 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?resize=768%2C526 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?w=1024 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?resize=600%2C411 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/03\/BruegelPeasantWedding.jpg?resize=700%2C479 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>La r\u00e9alit\u00e9 se r\u00e9v\u00e8le assez diff\u00e9rente\u00a0: la salle du sous-sol est juste chauff\u00e9e avec un minuscule radiateur \u00e9clectique, un coin est encombr\u00e9 d\u2019objets h\u00e9t\u00e9roclites \u2026<\/p>\n<p>Malgr\u00e9 tout, les burgers sont plut\u00f4t agr\u00e9ables \u2026<\/p>\n<p>Passe le cuistot\u00a0: manifestement sa veste n\u2019a pas vu la machine \u00e0 laver depuis plusieurs jours, ce qui peut faire douter de l\u2019hygi\u00e8ne en cuisine \u2026 question que je me pose une partie de la nuit, ayant beaucoup de mal \u00e0 dig\u00e9rer.<\/p>\n<p>Ce que je note sur mon avis\u00a0: <em>\u00ab\u00a0Au gout, les burgers paraissent bons. Mais j&rsquo;ai \u00e9t\u00e9 indispos\u00e9 toute la nuit, etc.\u00a0\u00bb<\/em>.<\/p>\n<p>R\u00e9ponse de LaFourchette\u00a0: <em>\u00ab\u00a0Vous nous signalez \u00eatre tomb\u00e9s malades suite \u00e0 votre repas. Nous vous informons qu\u2019il est indispensable de nous apporter une preuve mat\u00e9rielle de type justificatif m\u00e9dical sans laquelle nous sommes dans l\u2019impossibilit\u00e9 de publier votre commentaire en l\u2019\u00e9tat\u00a0\u00bb.<\/em><\/p>\n<p>Bien \u00e9videmment, quand vous \u00eates malades pendant la nuit suite \u00e0 un truc difficile \u00e0 dig\u00e9rer, vous vous pr\u00e9cipitez chez le m\u00e9decin pour avoir un certificat \u00e0 envoyer \u00e0 LaFourchette\u00a0!<\/p>\n<p>C\u2019est clair\u00a0: le client dont les avis pourraient nuire \u00e0 la r\u00e9putation des restaurants qui font gagner de l\u2019argent \u00e0 LaFourchette\u00a0sont \u2026 des menteurs\u00a0!<\/p>\n<p>D\u00e9j\u00e0 en 2010, on trouvait sur des <a href=\"https:\/\/forum.hardware.fr\/hfr\/Discussions\/Cuisine\/avis-modifie-fourchette-sujet_93301_1.htm\">forums<\/a> des gens pour se plaindre que LaFourchette modifiaient leurs commentaires\u00a0: <em>\u00ab\u00a0Quelle ne fut pas ma surprise de voir que mon commentaire a \u00e9t\u00e9 publi\u00e9 \u2026 mais modifi\u00e9\u00a0\u00bb<\/em>\u00a0!<\/p>\n<p>Moralit\u00e9\u00a0: quand un restaurant tente de vous empoisonner, inutile d\u2019essayer de le dire sur LaFourchette\u00a0\u2026 mieux vaut envoyer les services d\u2019hygi\u00e8ne leur rendre une petite visite.<\/p>\n<p>Moralit\u00e9\u00a0: LaFourchette\u00a0 est pratique pour r\u00e9server un restaurant \u2026 mais pas cr\u00e9dible en tant que tiers de confiance, ce qui dommage, car c\u2019est la base du marketing social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9ponse\u00a0: parce que LaFourchette n\u2019en veut pas, \u00e7a doit nuire \u00e0 son business\u00a0! Mardi, je r\u00e9serve \u00e0 La Factory Burger, rue des Halles, histoire de manger un vrai burger apr\u00e8s une journ\u00e9e charg\u00e9e\u00a0: les photos sont sympas, les avis encourageants. La r\u00e9alit\u00e9 se r\u00e9v\u00e8le assez&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi si peu de mauvais avis sur LaFourchette\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/de-mauvais-avis-lafourchette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi si peu de mauvais avis sur LaFourchette\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"R\u00e9ponse\u00a0: parce que LaFourchette n\u2019en veut pas, \u00e7a doit nuire \u00e0 son business\u00a0! 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Prenons un pays comme Taiwan\u00a0: certains ne se montrent pas tr\u00e8s rassurants\u00a0:\u00ab\u00a0Changer de\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Avis-versus-Fut\u00e9.jpg?fit=448%2C299&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24762,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/truffaut-sassied-sur-son-image-et-sur-lethique-cest-son-droit\/","url_meta":{"origin":25685,"position":2},"title":"Truffaut s\u2019assied sur son image et sur l\u2019\u00e9thique, c\u2019est son droit.","date":"6 mai 2013","format":false,"excerpt":"Je re\u00e7ois la semaine derni\u00e8re un mail de \u00ab\u00a0Truffaut et Vous\u00a0\u00bb avec pour objet\u00a0: \u00ab\u00a0Donnez votre avis et tentez de gagner\u00a0\u00bb.Deux logo en haut de message\u00a0: Truffaut \u00e0 gauche et Institut DWI, sondages en ligne \u00e0 droite.Pour moi, humble consommateur, c\u2019est assez \u00e9vident\u00a0: DWI r\u00e9alise une \u00e9tude de march\u00e9 pour\u2026","rel":"","context":"Dans &quot;Etudes Marketing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26237,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/cracher-dans-la-soupe\/","url_meta":{"origin":25685,"position":3},"title":"Cracher dans la soupe","date":"10 novembre 2020","format":"gallery","excerpt":"Cracher dans la soupe, \u00e7a ne sert pas \u00e0 grand-chose\u00a0! 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