{"id":25671,"date":"2018-02-28T09:29:05","date_gmt":"2018-02-28T09:29:05","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25671"},"modified":"2018-02-28T10:02:18","modified_gmt":"2018-02-28T10:02:18","slug":"fin-de-lapp-store-de-googleplay","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","title":{"rendered":"La fin de l\u2019App Store et de GooglePlay"},"content":{"rendered":"

Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band<\/em> des Beatles.<\/p>\n

Les seniors, eux, exp\u00e9rimentent les verres progressifs \u2026<\/p>\n

D\u00e9sormais, les mobinautes d\u00e9couvrent les Progressive Web App<\/strong> \u2026 qui ne sont plus vraiment des Web App, mais pas non plus des Applis\u00a0: un nouveau monde qui bouscule doucement l\u2019ancien \u2026 ou plut\u00f4t les anciens.<\/p>\n

\"\"<\/a>D\u2019un c\u00f4t\u00e9, on avait les Web App, dignes h\u00e9riti\u00e8res des sites Web d\u2019antan, qui ne savaient fonctionner hors connexion, mais marchaient quelque soit le navigateur ou le syst\u00e8me d\u2019exploitation utilis\u00e9.<\/p>\n

De l\u2019autre, les Applis, totalement con\u00e7ues pour le mobile, donc plus fluides, en partie utilisables hors connexion mais n\u00e9cessitant des d\u00e9veloppements sp\u00e9cifiques \u00e0 chaque syst\u00e8me d\u2019exploitation \u2013 sans oublier le risque de se faire jeter sans explication de l\u2019App Store.<\/p>\n

Les Progressive Web App conjuguent les avantages des Applis \u2013 elles fonctionnent \u00e9galement hors connexion, du moins autant que les Applis \u2013 et des Web App \u2013 pas besoin de ces perp\u00e9tuelles et ennuyeuses mises \u00e0 jour\u00a0; pas besoin de recr\u00e9er sous Android ce que l\u2019on a mis au point pour iOS.<\/p>\n

Les Progressive Web App conduisent n\u00e9cessairement \u00e0 repenser ses sites Web puisque d\u00e9sormais la fronti\u00e8re devient encore plus tenue entre les deux mondes des Web fixe et mobile \u2013 encore plus qu\u2019avec le \u00ab\u00a0simple\u00a0\u00bb<\/em> responsive. Et dire que bien des marques proposent encore des sites qui ne sont pas encore responsive\u00a0!<\/p>\n

L\u2019id\u00e9e de se passer des applis n\u2019est pas nouvelle\u00a0: il y a quelques ann\u00e9es, Mozilla lan\u00e7ait Firefox OS, un syst\u00e8me d’exploitation mobile libre dont une des caract\u00e9ristiques \u00e9tait de pr\u00e9f\u00e9rer les applications web d\u00e9velopp\u00e9es au format HTML5 au syst\u00e8me dominant des Applis.<\/p>\n

A l\u2019\u00e9poque, bien des geeks se sont moqu\u00e9s de ces id\u00e9alistes qui esp\u00e9raient faire s\u2019\u00e9crouler le ch\u00e2teau de cartes des Applis, et\u00a0 bousculer les forteresses b\u00e2ties par Apple et Google\u00a0; la meilleure preuve\u00a0: l\u2019abandon du projet fin 2015 par la fondation qui d\u00e9cide alors de se recentrer sur les objets connect\u00e9s.<\/p>\n

Pourtant le pari partisans du logiciel libre semble se concr\u00e9tiser aujourd\u2019hui\u00a0: celui d\u2019un Web plus ouvert \u2013 en partie affranchi de deux GAFA \u2013 et surtout r\u00e9concili\u00e9\u00a0: finie la barri\u00e8re entre fixe et mobile, qui n\u2019a fait que se creuser ces derni\u00e8res ann\u00e9es.<\/p>\n

Simplement il va falloir que les d\u00e9veloppeurs arr\u00eatent de penser fixe d\u2019un c\u00f4t\u00e9, mobile de l\u2019autre, pour inventer un univers r\u00e9concili\u00e9 \u2013 dommage pour ceux qui se seront trop sp\u00e9cialis\u00e9s \u2026<\/p>\n

Mais certainement de belles opportunit\u00e9s en perspectives pour les marques qui sauront se montrer pr\u00e9curseurs.<\/p>\n

Pour en savoir plus sur les Progressive Web App, jetez un \u0153il ici<\/a> pour d\u00e9couvrir le point de vue des techniciens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band des Beatles. Les seniors, eux, exp\u00e9rimentent…<\/p>\n","protected":false},"author":2,"featured_media":25672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[152],"tags":[328,327,326],"class_list":["post-25671","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-web-2-0","tag-apple","tag-google","tag-progressive-web-app","post_format-post-format-gallery"],"yoast_head":"\nLa fin de l\u2019App Store et de GooglePlay - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band des Beatles. Les seniors, eux, exp\u00e9rimentent...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-28T09:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-28T10:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FLaurent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/\"},\"author\":{\"name\":\"FLaurent\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"headline\":\"La fin de l\u2019App Store et de GooglePlay\",\"datePublished\":\"2018-02-28T09:29:05+00:00\",\"dateModified\":\"2018-02-28T10:02:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/\"},\"wordCount\":521,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/02\\\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720\",\"keywords\":[\"Apple\",\"Google\",\"Progressive Web App\"],\"articleSection\":[\"Web 2.0\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/\",\"url\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/\",\"name\":\"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/02\\\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720\",\"datePublished\":\"2018-02-28T09:29:05+00:00\",\"dateModified\":\"2018-02-28T10:02:18+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/02\\\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/02\\\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/fin-de-lapp-store-de-googleplay\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La fin de l\u2019App Store et de GooglePlay\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/administrateur\\\/flaurent\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","og_locale":"fr_FR","og_type":"article","og_title":"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead","og_description":"Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band des Beatles. Les seniors, eux, exp\u00e9rimentent...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","og_site_name":"Marketing is Dead","article_published_time":"2018-02-28T09:29:05+00:00","article_modified_time":"2018-02-28T10:02:18+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720&ssl=1","type":"image\/jpeg"}],"author":"FLaurent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#article","isPartOf":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/"},"author":{"name":"FLaurent","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"headline":"La fin de l\u2019App Store et de GooglePlay","datePublished":"2018-02-28T09:29:05+00:00","dateModified":"2018-02-28T10:02:18+00:00","mainEntityOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/"},"wordCount":521,"commentCount":0,"image":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720","keywords":["Apple","Google","Progressive Web App"],"articleSection":["Web 2.0"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","url":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","name":"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#primaryimage"},"image":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720","datePublished":"2018-02-28T09:29:05+00:00","dateModified":"2018-02-28T10:02:18+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#primaryimage","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"La fin de l\u2019App Store et de GooglePlay"}]},{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6G3","jetpack-related-posts":[{"id":26595,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/","url_meta":{"origin":25671,"position":0},"title":"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0!","author":"FLaurent","date":"19 septembre 2022","format":"gallery","excerpt":"Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d'aides auditives\u00a0: rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026 Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom\u00a0: r\u00e9guli\u00e8rement la marque proposait une mise\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&resize=700%2C400 2x"},"classes":[]},{"id":26202,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls-2\/","url_meta":{"origin":25671,"position":1},"title":"Des gentils Bisounours aux vilains Trolls #2","author":"FLaurent","date":"18 juin 2020","format":"gallery","excerpt":"2\u00e8me partie de ma contribution \u00e0 l\u2019ouvrage collectif WEB 2.0 15 ans d\u00e9j\u00e0 et apr\u00e8s\u00a0?\u00a0; pour lire celles de mes copains, le livre s\u2019ach\u00e8te ici \u2026 et pour relire la 1\u00e8re partie, c\u2019est ici. Aujourd\u2019hui des vid\u00e9os comme \u00ab\u00a0Les marques nous mentent-elles ?\u00a0\u00bb cartonnent \u00e0 plus de 2 millions de\u2026","rel":"","context":"Dans "Livres"","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Image-Livre-15ansWeb20-plat-3D.jpg?fit=358%2C479&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26113,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":25671,"position":2},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","author":"FLaurent","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans "Demain l\u2019assurance"","block_context":{"text":"Demain l\u2019assurance","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/demain-lassurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24805,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/web-2-0-implosion-ou-consolidation\/","url_meta":{"origin":25671,"position":3},"title":"Web 2.0 : implosion ou consolidation ?","author":"Marketing is Dead","date":"5 mai 2010","format":false,"excerpt":"Alarmant : le Web social au bord de la faillite ! Ou de l'explosion ! Ou de l'implosion (variante) ! Il ne se passe pas une semaine sans que quelque gourou ou futurologue n'annonce la mort des blogs, des r\u00e9seaux sociaux, voire m\u00eame du micro blogging (plus risqu\u00e9 parce que\u2026","rel":"","context":"Dans "Web 2.0"","block_context":{"text":"Web 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/web-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24717,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/presse-quotidienne-la-fin-dune-epoque\/","url_meta":{"origin":25671,"position":4},"title":"Presse quotidienne : la fin d\u2019une \u00e9poque","author":"Marketing is Dead","date":"1 mars 2007","format":false,"excerpt":"Article paru dans Presse Edition n\u00b055 \u2013 D\u00e9cembre Janvier 2007. La presse quotidienne gratuite sera-t-elle le fossoyeur de la presse quotidienne nationale \u00ab\u00a0classique\u00a0\u00bb\u00a0? Fond\u00e9s sur une lecture de type zapping, M\u00e9tro ou 20 Minutes endosseront-ils la responsabilit\u00e9 de mort probable de titres comme France-Soir ou Lib\u00e9ration\u00a0? Le d\u00e9bat est ailleurs\u00a0:\u2026","rel":"","context":"Dans "Articles, publications"","block_context":{"text":"Articles, publications","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/articles-publications\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26225,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-suv-ou-le-marketing-a-la-ponce-pilate\/","url_meta":{"origin":25671,"position":5},"title":"Les SUV ou le marketing \u00e0 la Ponce Pilate","author":"FLaurent","date":"6 octobre 2020","format":"gallery","excerpt":"\u00ab\u00a0Avant\u00a0\u00bb, le march\u00e9 automobile pouvait appara\u00eetre relativement simple au consommateur lambda\u00a0: plus on payait cher, plus on montait en gamme et on pouvait acqu\u00e9rir une voiture spacieuse et luxueuse\u00a0; il y avait quelques exceptions \u2013 quelques segments tr\u00e8s particuliers\u00a0: les voitures de sport, avec l\u2019\u00e9ternelle 911, les tous-terrains, un peu\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/10\/Suv.jpg?fit=700%2C394&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25671"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25671\/revisions"}],"predecessor-version":[{"id":25674,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25671\/revisions\/25674"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25672"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25671"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}