{"id":25654,"date":"2018-01-24T17:45:35","date_gmt":"2018-01-24T17:45:35","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25654"},"modified":"2018-01-24T17:48:44","modified_gmt":"2018-01-24T17:48:44","slug":"capter-tendances-anticiper-reponses-aux-attentes-clients","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/capter-tendances-anticiper-reponses-aux-attentes-clients\/","title":{"rendered":"Capter les tendances pour anticiper les r\u00e9ponses aux attentes des clients"},"content":{"rendered":"<p>C&rsquo;est un euph\u00e9misme de dire que notre soci\u00e9t\u00e9 se transforme \u00e0 une vitesse acc\u00e9l\u00e9r\u00e9e. Les nouvelles technologies jouent \u00e9videmment un r\u00f4le pr\u00e9pond\u00e9rant dans cette mutation en faisant \u00e9voluer les comportements des citoyens consommateurs. Mais des \u00e9l\u00e9ments autres que les NTIC influent sur les comportements de nos compatriotes, g\u00e9n\u00e9rant de nouveaux ph\u00e9nom\u00e8nes tels que le zapping ou le d\u00e9gagisme.<\/p>\n<p>Le v\u00e9ritable d\u00e9fi \u00e0 relever pour les entreprises est d&rsquo;aller plus vite, d&rsquo;\u00eatre en avance, d&rsquo;anticiper. Fini le Marketing Agile du d\u00e9but des ann\u00e9es 2000, l&rsquo;actualit\u00e9 est au Marketing d&rsquo;anticipation.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg\"><img data-attachment-id=\"25655\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/capter-tendances-anticiper-reponses-aux-attentes-clients\/ob_e5b9e0_boussole-overblog\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?fit=1000%2C670\" data-orig-size=\"1000,670\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ob_e5b9e0_boussole-overblog\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?fit=300%2C201\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?fit=1000%2C670\" loading=\"lazy\" class=\"size-medium wp-image-25655 alignright\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?resize=300%2C201\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?resize=300%2C201 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?resize=768%2C515 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?resize=600%2C402 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?w=1000 1000w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/ob_e5b9e0_boussole-overblog.jpg?resize=700%2C469 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Pour ce faire, il est indispensable de capter tous les changements le plus possible en amont, y compris au travers de signaux dits faibles. Pour aborder ces indispensables observations, le <strong>Cercle LAB<\/strong> r\u00e9unit le 14 F\u00e9vrier prochain un panel d&rsquo;experts\u00a0:<\/p>\n<ul>\n<li>Pour parler technologies, mais surtout des nouveaux comportements li\u00e9s \u00e0 ces technos : <strong>Nicolas De CORDES<\/strong> d\u2019Orange Gardens, le nouveau centre mondial d\u2019innovations d\u2019Orange ;<\/li>\n<li>Pour d\u00e9crypter les 10 signaux faibles qui vont influencer l\u2019ann\u00e9e 2018 (pas ceux que vous avez pu d\u00e9couvrir lors de pr\u00e9c\u00e9dentes interventions) : <strong>Philippe CAHEN<\/strong>, le traqueur de signaux faibles ;<\/li>\n<li><strong>Olivier CLASSIOT<\/strong>, Directeur Associ\u00e9 Des enjeux et des Hommes, pr\u00e9cisera la part du <em>\u00ab\u00a0responsable\u00a0\u00bb<\/em> dans les Tendances 2018, dans un monde qui ne parle que growth hacking et AI ;<\/li>\n<li>Pour \u00e9voquer l\u2019entreprenariat au f\u00e9minin, <strong>Emmanuelle JARDAT<\/strong>, du collectif WHAT (Women Hackers Action Tank), parce qu\u2019aujourd\u2019hui, tr\u00e8s peu de startups ou de projets d\u2019intraprenariat, au sein des entreprises, sont port\u00e9s par des femmes ;<\/li>\n<li><strong>Brice AUCKENTHALER<\/strong>, Associ\u00e9 Fondateur de Tilt Ideas, cabinet conseil en prospective, marque et innovation, nous r\u00e9p\u00e9tera \u2013 notamment \u2013 que <em>\u00ab\u00a0l\u2019\u00e9tonnement positif est LE gage de succ\u00e8s absolu\u00a0\u00bb<\/em>, et que\u00a0<em>\u00ab\u00a0toute r\u00e9flexion strat\u00e9gique doit commencer \u00e0 ouvrir le champ des (im)possibles\u00a0\u00bb.<\/em><\/li>\n<\/ul>\n<p>Une table-ronde compos\u00e9e de responsables marketing de compagnies d\u2019assurance r\u00e9agira ensuite aux propos des intervenants. Interviendront notamment :<\/p>\n<ul>\n<li><strong>Laetitia DUFIL<\/strong>, Responsable Marketing &amp; Etudes, MALAKOFF-MEDERIC\u00a0;<\/li>\n<li><strong>Siham HARROUSSI<\/strong>, Directrice Open Innovation et Prospective, HUMANIS\u00a0;<\/li>\n<li><strong>Marc PHALIPPOU<\/strong>, Responsable Voix du Client, MMA.<\/li>\n<\/ul>\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/www.newsassurancespro.com\/produit\/conference-capter-tendances-anticiper-reponses-aux-attentes-clients\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est un euph\u00e9misme de dire que notre soci\u00e9t\u00e9 se transforme \u00e0 une vitesse acc\u00e9l\u00e9r\u00e9e. Les nouvelles technologies jouent \u00e9videmment un r\u00f4le pr\u00e9pond\u00e9rant dans cette mutation en faisant \u00e9voluer les comportements des citoyens consommateurs. Mais des \u00e9l\u00e9ments autres que les NTIC influent sur les comportements de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[163,227],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capter les tendances pour anticiper les r\u00e9ponses aux attentes des clients - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/capter-tendances-anticiper-reponses-aux-attentes-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capter les tendances pour anticiper les r\u00e9ponses aux attentes des clients - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est un euph\u00e9misme de dire que notre soci\u00e9t\u00e9 se transforme \u00e0 une vitesse acc\u00e9l\u00e9r\u00e9e. 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Donn\u00e9es externes\u00a0: le nouvel enjeu des entreprises\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.0, 2.0, 3.0\u00a0: \u00e0 d\u00e9faut d\u2019\u00eatre s\u00e9mantique, le Web a consid\u00e9rablement modifi\u00e9 l\u2019acc\u00e8s \u00e0\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/ami-software-alain-beauvieux.jpg?fit=413%2C363&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26857,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/comment-retenir-lattention-de-consommateurs-surexposes-interview-de-francois-lienart\/","url_meta":{"origin":25654,"position":1},"title":"Comment retenir l\u2019attention de consommateurs surexpos\u00e9s ? Interview de Fran\u00e7ois Lienart","date":"3 f\u00e9vrier 2025","format":false,"excerpt":"En amont de la matin\u00e9e organis\u00e9e par le P\u00f4le prospective de @Adetem le Jeudi 13 f\u00e9vrier, quelques rapides questions aux intervenants pour vous mettre l\u2019eau \u00e0 la bouche. Question\u00a0: Il semblerait aujourd\u2019hui qu\u2019il soit de plus en plus compliqu\u00e9 de capter l'attention des consommateurs\u00a0: votre exp\u00e9rience confirme cette analyse\u00a0? Fran\u00e7ois\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/Lienart.jpeg?fit=600%2C600&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25249,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/laurent-ponthou-100-pages-ca-suffit\/","url_meta":{"origin":25654,"position":2},"title":"Laurent Ponthou : 100 pages, \u00e7a suffit !","date":"29 novembre 2016","format":"gallery","excerpt":"Mon ami Laurent Ponthou, Directeur de la transformation \u00e0 la Direction Innovation, Marketing et Technologies d'Orange, exprime son avis d\u2019expert sur la probl\u00e9matique de l\u2019innovation\u00a0dans Marketing : 100 pages, \u00e7a suffit ! 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Chang\u00e9 et de mani\u00e8re erratique, impr\u00e9visible : le dernier webosaure (dinosaure du Web), Yahoo est en pas de rejoindre AOL, Altavista et autres Netscape au\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/10\/2728631162.2.jpg?fit=448%2C298&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25279,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/sophie-callies-100-pages-ca-suffit\/","url_meta":{"origin":25654,"position":4},"title":"Sophie Callies : 100 pages, \u00e7a suffit !","date":"13 d\u00e9cembre 2016","format":"gallery","excerpt":"Mon amie Sophie Callies, fondatrice de SO'xperts, explique que le Persona est l\u2019avenir de la segmentation dans Marketing : 100 pages, \u00e7a suffit ! Invent\u00e9s pour designer des produits par A. Cooper en 1998, les Personas sont maintenant de plus en plus utilis\u00e9s dans les domaines du marketing et du\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/Sophie-Callies.jpg?fit=653%2C435&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24770,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/nudge-vous-avez-dit-nudge\/","url_meta":{"origin":25654,"position":5},"title":"Nudge, vous avez dit Nudge ?","date":"6 juillet 2015","format":false,"excerpt":"Eric Singler vient de publier\u00a0: Nudge marketing : Comment changer efficacement les comportements. Petit interview pour pr\u00e9ciser quelques concepts.MarketingIsDead : En deux mots, c\u2019est quoi le Nudge Marketing, et quelles en sont les origines\u00a0?Eric Singler : Le Nudge, c'est le \u00ab\u00a0coup de pouce\u00a0\u00bb, l'incitation douce qui encourage les individus \u00e0\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25654"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25654"}],"version-history":[{"count":3,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25654\/revisions"}],"predecessor-version":[{"id":25658,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25654\/revisions\/25658"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25655"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25654"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}