![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/le-RGPD.jpg?resize=215%2C300\")
<\/a>Trop longtemps, ces derniers ont consid\u00e9r\u00e9 leurs clients, non pas comme des \u00eatres humains, mais juste comme des data \u2013 avec pour ultime data le num\u00e9ro de la carte de cr\u00e9dit\u00a0! La RGPD nous oblige \u00e0 revenir aux sources m\u00eames du marketing, quand celui-ci se pr\u00e9sentait comme le porte parole du consommateur dans l\u2019entreprise \u2026 avant de ne le consid\u00e9rer que comme une cible \u2013 d\u00e9n\u00e9gation absolue de sa qualit\u00e9 d\u2019homme et de femme.<\/p>\nLa RGPD nous enjoint de respecter les citoyens, de ne plus les r\u00e9duire \u00e0 une suite de chiffres\u00a0: \u00e7a, c\u2019est la vision a minima du nouveau r\u00e8glement.<\/p>\n
Mais l\u2019entreprise citoyenne \u2013 celle qu\u2019Europ\u00e9ens et Europ\u00e9ennes, notamment ceux et celles des G\u00e9n\u00e9rations Y et surtout Z \u2013 se doit de devancer les lois, d\u2019\u00eatre \u00e9thique non pas parce que Bruxelles l\u2019y oblige, mais parce que l\u2019\u00e9thique constitue une valeur incontournable.<\/p>\n
Il y aura toujours de bons et de mauvais \u00e9l\u00e8ves \u2026 et surtout un vaste marais d\u2019\u00e9l\u00e8ves m\u00e9diocres, juste dans les clous mais pas plus.<\/p>\n
Mais les tr\u00e8s bons \u00e9l\u00e8ves, eux, vont prendre une sacr\u00e9 longueur d\u2019avance sur leurs concurrents, difficile \u00e0 rattraper\u00a0; c\u2019est pourquoi le sous-titre du livre de G\u00e9rard Haas\u00a0\u2013 \u00ab\u00a0Au-del\u00e0 des contraintes, le RGPD est une opportunit\u00e9 pour se distinguer de la concurrence en conf\u00e9rant aux citoyens europ\u00e9ens le contr\u00f4le de leurs donn\u00e9es personnelles\u00a0\u00bb<\/em> \u2013 ne peut que s\u00e9duire le marketer que je suis, et constitue un phare pour toute une profession.<\/p>\n","protected":false},"excerpt":{"rendered":"Le RGPD va certainement occasionner bien des cauchemars \u00e0 de nombreux managers et repr\u00e9sente tout aussi certainement un magnifique source de profits pour les avocats et autres conseils juridiques. Du moins, \u00e0 ne consid\u00e9rer la RGPD que par le petit bout de la lorgnette, \u00e0…<\/p>\n","protected":false},"author":2,"featured_media":25648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[264,320],"yoast_head":"\n
Le RGPD expliqu\u00e9 \u00e0 mon Boss - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/rgpd-explique-a-boss\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD expliqu\u00e9 \u00e0 mon Boss - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le RGPD va certainement occasionner bien des cauchemars \u00e0 de nombreux managers et repr\u00e9sente tout aussi certainement un magnifique source de profits pour les avocats et autres conseils juridiques. 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Car si tous se doivent de vous informer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement \u2026 et d\u2019autres vous imposent un immense\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26103,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-du-ridicule-hyundai\/","url_meta":{"origin":25647,"position":1},"title":"Marketing du ridicule : Hyundai","date":"28 janvier 2020","format":"gallery","excerpt":"Certains marketers, certaines entreprises, en agissant de mani\u00e8re h\u00e2tive et d\u00e9sordonn\u00e9e, pouss\u00e9e par le seul soucis d\u2019une \u00ab\u00a0efficacit\u00e9\u00a0\u00bb \u00e0 tr\u00e8s court terme \u2013 terme que je prends bien soin de mettre entre guillemets \u2013 se retrouvent parfois, voire souvent, dans des situations ridicules. Je commencerai cette nouvelle rubrique par le\u2026","rel":"","context":"Dans "Ridicule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/20190516_172713.jpg?fit=480%2C596&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26064,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-rgpd-ils-sen-foutent-un-peu-tous\/","url_meta":{"origin":25647,"position":2},"title":"Le RGPD, ils s\u2019en foutent un peu tous !","date":"22 novembre 2019","format":"gallery","excerpt":"\u00ab\u00a0Les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l'insertion de traceurs. Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb, dixit la Cnil.\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25753,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/ou-partent-les-donnees-de-mes-voisins\/","url_meta":{"origin":25647,"position":3},"title":"O\u00f9 partent les donn\u00e9es de mes voisins\u00a0?","date":"12 juin 2018","format":"gallery","excerpt":"Parti trop t\u00f4t \u2026 ou mal parti\u00a0? En 2010, 01net \u00e9voquait ainsi Peuplade\u00a0: \u00ab\u00a0C'est le r\u00e9seau social entre voisins le plus ancien (sept ans d'existence) et le plus abouti\u00a0\u00bb\u00a0; aujourd\u2019hui, peuplade.fr se r\u00e9sume \u2026 \u00e0 un site pour \u00ab\u00a0faire des rencontres locales, trouver l\u2019amour ou bien faire des rencontres amicales\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/Voisins.jpg?fit=640%2C477&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25558,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/hi-team-respect-de-loi-cest-autres\/","url_meta":{"origin":25647,"position":4},"title":"Hi-Team\u00a0: le respect de la loi, c\u2019est pour les autres","date":"16 novembre 2017","format":"gallery","excerpt":"Le manque de s\u00e9rieux de certains dirigeants d\u2019entreprises est affligeant \u2013 et ce d\u2019autant plus quand ils se revendiquent \u00e9litistes. 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D\u2019autant qu\u2019il s\u2019agit d\u2019un \u00ab\u00a0r\u00e9seau pluridisciplinaire de dirigeants, cadres,\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/03-Anuradhapura-11.jpg?fit=771%2C683&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25446,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/allo-media-remporte-prix-de-lexcellence-marketing-by-adetem\/","url_meta":{"origin":25647,"position":5},"title":"Allo-Media remporte le Prix de l\u2019Excellence Marketing by Adetem","date":"6 juillet 2017","format":"gallery","excerpt":"Hier \u00e9taient remis les Prix de l\u2019Excellence Marketing by Adetem, devant 600 personnes \u00e0 la Salle Wagram\u00a0; grand vainqueur\u00a0: Allo-Media\u00a0; rencontre avec Fr\u00e9d\u00e9ric Daniel, Directeur g\u00e9n\u00e9ral adjoint et associ\u00e9. 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<\/a>Trop longtemps, ces derniers ont consid\u00e9r\u00e9 leurs clients, non pas comme des \u00eatres humains, mais juste comme des data \u2013 avec pour ultime data le num\u00e9ro de la carte de cr\u00e9dit\u00a0! La RGPD nous oblige \u00e0 revenir aux sources m\u00eames du marketing, quand celui-ci se pr\u00e9sentait comme le porte parole du consommateur dans l\u2019entreprise \u2026 avant de ne le consid\u00e9rer que comme une cible \u2013 d\u00e9n\u00e9gation absolue de sa qualit\u00e9 d\u2019homme et de femme.<\/p>\n