{"id":25571,"date":"2017-11-29T10:42:31","date_gmt":"2017-11-29T10:42:31","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25571"},"modified":"2017-11-29T10:42:31","modified_gmt":"2017-11-29T10:42:31","slug":"jouer-linfluence-b2b","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/jouer-linfluence-b2b\/","title":{"rendered":"Comment jouer l\u2019influence en B2B\u00a0?"},"content":{"rendered":"

Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle.<\/p>\n

Mais ce nouveau levier de communication s\u2019applique-t-il au B2B ? Qui sont les influenceurs ?<\/p>\n

Sont-ils vraiment si puissants aupr\u00e8s de leur audience et peuvent-ils r\u00e9ellement devenir prescripteurs ?<\/p>\n

Comment identifier les plus pertinents ? Quelles sont les m\u00e9caniques d\u2019activation de ces influenceurs qui fonctionnent en B2B ?<\/p>\n

Pour r\u00e9pondre \u00e0 ces questions, le Club B2B de l\u2019Adetem<\/strong> organise une matinale le Jeudi 7 d\u00e9cembre\u00a0de 9 heures \u00e0 11 heures 30 avec Nad\u00e8ge Chataigner<\/strong>, responsable marketing senior de Getty Images, et Guillaume Doki-Thonon<\/strong>, fondateur de Reech.<\/p>\n

Une occasion unique d\u00e9couvrir le Club B2B de l\u2019Adetem, puisqu\u2019il vous suffit de vous inscrire ici<\/a> en utilisant le code invit\u00e9\u00a0: invb2b<\/strong> \u2026 et ce sera gratuit pour vous\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle. Mais ce nouveau levier de communication s\u2019applique-t-il au B2B ? Qui sont les influenceurs ? Sont-ils vraiment si puissants aupr\u00e8s de leur audience…<\/p>\n","protected":false},"author":2,"featured_media":25573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,307],"yoast_head":"\nComment jouer l\u2019influence en B2B\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/jouer-linfluence-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment jouer l\u2019influence en B2B\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle. 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