![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg?resize=247%2C300\")
<\/a>Juste une petite anesth\u00e9sie locale pour lui placer dans l\u2019avant-bras une micro-puce connect\u00e9e \u00e0 un nerf \u2013 il ne voulait pas en savoir plus, autant il adorait parler technologies, autant il \u00e9prouvait un certain malaise \u00e0 \u00e9voquer les aspects biologiques de la chose\u00a0!<\/p>\nEt hop, un geste discret de main pour mettre en marche son t\u00e9l\u00e9viseur, un claquement de doigts pour changer de chaine, un autre geste pour fermer les volets, un mouvement imperceptible des doigts pour appeler un num\u00e9ro de t\u00e9l\u00e9phone\u00a0: g\u00e9nial, c\u2019\u00e9tait g\u00e9nial\u00a0!<\/p>\n
Au d\u00e9but, il lui avait fallu s\u2019habituer\u00a0: \u00e9viter d\u2019\u00e9teindre la t\u00e9l\u00e9 \u00e0 la place d\u2019ouvrir les volets, par exemple\u00a0; il y avait eu des gags, quand au lieu de mettre musique, il avait ouvert le canap\u00e9-lit\u00a0; quand il avait failli refermer la porte du garage sur le capot de sa voiture\u00a0: heureusement il y avait des s\u00e9curit\u00e9s<\/p>\n
Mais tr\u00e8s rapidement, il s\u2019y \u00e9tait habitu\u00e9 et au bout de quelques semaines, impossible de s\u2019en passer.<\/p>\n
Tout \u00e9tait vraiment formidable, jusqu\u2019au jour o\u00f9 son m\u00e9decin lui diagnostiqua quelques pr\u00e9dispositions \u00e0 la maladie de Parkinson et m\u00eame quelques signes avant-coureurs \u2026<\/p>\n
Il n\u2019y avait pas vraiment pris garde, pas plus qu\u2019il n\u2019avait vraiment entendu quand le chirurgien qui l\u2019avait implant\u00e9 lui avait dit que la puce, pour des tas de bonnes raisons techniques, \u00e9videmment, serait compliqu\u00e9es \u00e0 retirer, et ce d\u2019autant plus que le temps passerait.<\/p>\n
Et voil\u00e0 qu\u2019aujourd\u2019hui, ses volets montaient et descendaient sans raison, la t\u00e9l\u00e9vision s\u2019allumait et s\u2019\u00e9teignait un peu n\u2019importe quand, le four refusait de finir de cuire ses g\u00e2teaux, etc.<\/p>\n
Plus la moindre autorit\u00e9 sur les objets du quotidien, pas plus que sur son corps.<\/p>\n","protected":false},"excerpt":{"rendered":"
Victor a longtemps h\u00e9sit\u00e9\u00a0: lui, le Geek, il a interminablement tergivers\u00e9\u00a0avant de se lancer dans l\u2019aventure, se demandant si \u00e0 50 ans, il n\u2019\u00e9tait pas trop tard. S\u2019il allait supporter l\u2019implant, s\u2019habituer \u00e0 ce nouveau mode de vie, si \u2026 Et puis il y a…<\/p>\n","protected":false},"author":2,"featured_media":25478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[210],"tags":[177,169,284],"class_list":["post-25477","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cest-deja-demain","tag-innovation","tag-objets-connectes","tag-transhumanisme","post_format-post-format-gallery"],"yoast_head":"\n
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C\u2019est la phrase\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Yann.jpeg?fit=400%2C400&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26053,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-luxe-demain-cest-quoi\/","url_meta":{"origin":25477,"position":2},"title":"Le luxe demain, c\u2019est quoi ?","author":"FLaurent","date":"17 novembre 2019","format":"gallery","excerpt":"Yves Hanania, fondateur de Lighthouse, et Isabelle Musnik (photo), fondatrice d\u2019Influencia, viennent de publier avec Philippe Gaillochet\u00a0: Le luxe demainchez Dunod\u00a0; rencontre avec les 2 auteurs. 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Parce que sont d\u00e9sormais r\u00e9apparues les conditions\u2026","rel":"","context":"Dans "Articles, publications"","block_context":{"text":"Articles, publications","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/articles-publications\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26248,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/moonshot-wakam-assurly-rencontre-avec-un-serial-insurtecheur\/","url_meta":{"origin":25477,"position":4},"title":"Moonshot, Wakam, Assurly : rencontre avec un serial \u00ab\u00a0Insurtech\u00a0\u00bbeur","author":"FLaurent","date":"10 novembre 2020","format":"gallery","excerpt":"Les Insurtechs \u2013 contraction de \u00ab\u00a0Insurance\u00a0\u00bb et de \u00ab\u00a0Technologie\u00a0\u00bb), font parler d'elles depuis le d\u00e9but des ann\u00e9es 2010. A l'origine, ces acteurs devaient apporter de la disruption sur un march\u00e9 tr\u00e8s traditionnel. Les ann\u00e9es ont pass\u00e9 et le r\u00e9sultat a \u00e9t\u00e9 pour le moins mitig\u00e9. L'ann\u00e9e 2020 avec l'introduction en\u2026","rel":"","context":"Dans "Actualit\u00e9"","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Rispal.jpg?fit=494%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26838,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-entre-libertes-individuelles-et-responsabilite-collective-par-christophe-rougon\/","url_meta":{"origin":25477,"position":5},"title":"Le marketing, entre libert\u00e9s individuelles et responsabilit\u00e9 collective, par Christophe Rougon.","author":"FLaurent","date":"7 octobre 2024","format":false,"excerpt":"Christophe Rougon, Responsable du marketing Strat\u00e9gique, Groupe La Macif, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du Comit\u00e9 Scientifique de l\u2019Adetem\u00a0: Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise\u00a0! En avant-premi\u00e8re, il r\u00e9pond \u00e0 la question\u00a0: \u00ab\u00a0Dans son dernier manifeste, \u00e0 para\u00eetre \u00e0 l'occasion des 70 ans de\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/10\/1572537490825.jpeg?fit=500%2C500&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25477"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477\/revisions"}],"predecessor-version":[{"id":25480,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477\/revisions\/25480"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25478"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25477"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg\")
<\/a>Juste une petite anesth\u00e9sie locale pour lui placer dans l\u2019avant-bras une micro-puce connect\u00e9e \u00e0 un nerf \u2013 il ne voulait pas en savoir plus, autant il adorait parler technologies, autant il \u00e9prouvait un certain malaise \u00e0 \u00e9voquer les aspects biologiques de la chose\u00a0!<\/p>\n