\u00ab\u00a0Pas notre probl\u00e8me, voyez avec notre prestataire\u00a0\u00bb<\/em>.<\/p>\nTout cela va dans le bon sens\u00a0: trop de marketing irrespectueux tue le marketing \u2013 d\u2019o\u00f9, entre autres raisons, le nom de ce blog\u00a0!<\/p>\n
On peut s\u2019attendre \u00e0 quelques proc\u00e9dures fleuves et quelques sanctions exemplaires\u00a0: Facebook qui s\u2019est fait r\u00e9cemment condamner \u00e0 un amende minable de 150 000 \u20ac par la CNIL pour \u00ab\u00a0combinaison massive des donn\u00e9es personnelles des internautes \u00e0 des fins de ciblage publicitaire\u00a0\u00bb<\/em> risquerait l\u2019an prochain pour la m\u00eame faute jusqu\u2019\u00e0 4% de son CA mondial\u00a0: les avocats s\u2019en frottent les mains\u00a0!<\/p>\nOn peut aussi se demander ce que cela va changer dans le quotidien des citoyens.<\/p>\n
Aujourd\u2019hui, quand vous faites un signalement \u00e0 la CNIL apr\u00e8s une 1\u00e8re<\/sup> demande sans r\u00e9ponse d\u2019un spammeur, soit deux mois apr\u00e8s les faits \u2013 en esp\u00e9rant avoir pu trouver quelque part les bonnes coordonn\u00e9es du dit spammeur \u2013, il vous est r\u00e9pondu apr\u00e8s un certain temps \u2013 pour ne pas dire un temps certain \u2013 que le gestionnaire de la base de donn\u00e9es vous a retir\u00e9 de ma base suite \u00e0 votre demande aupr\u00e8s de la CNIL.<\/p>\nComme ces vendeurs de data n\u2019arr\u00eatent pas de s\u2019\u00e9changer des bouts de base, qu\u2019ils s\u2019empressent de renommer et diffuser \u00e0 partir de nouvelles adresses de routages, vous recevez assez rapidement les m\u00eames b\u00eatises qu\u2019auparavant\u00a0: et comme votre job n\u2019est pas de faire la police, vous capitulez.<\/p>\n
C\u2019est beau d\u2019\u00e9tablir de nouvelles r\u00e8gles pour prot\u00e9ger le consommateur\u00a0; c\u2019est beau de brandir le b\u00e2ton pour montrer son autorit\u00e9\u00a0; mais finalement, que va-t-il se passer si les moyens de la CNIL ou de la DGCCRF ne sont pas \u00e9largis\u00a0? Rien.<\/p>\n
Ne vous leurrez pas\u00a0: le nombre de spams qui envahissent quotidiennement votre boite aux lettres ne va pas significativement chuter l\u2019an prochain.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ou plut\u00f4t le nouveau r\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles, dont on parle de plus en plus dans le petit monde du marketing et cens\u00e9 renforcer les droits des citoyens\u00a0: droit \u00e0 l\u2019oubli, droit \u00e0 la portabilit\u00e9, refus du\u00a0profilage, etc. Et avec, cerise…<\/p>\n","protected":false},"author":2,"featured_media":25424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[274,275],"yoast_head":"\n
La nouvelle loi arrive\u00a0: qui la fera respecter\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nouvelle loi arrive\u00a0: qui la fera respecter\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ou plut\u00f4t le nouveau r\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles, dont on parle de plus en plus dans le petit monde du marketing et cens\u00e9 renforcer les droits des citoyens\u00a0: droit \u00e0 l\u2019oubli, droit \u00e0 la portabilit\u00e9, refus du\u00a0profilage, etc. Et avec, cerise...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-20T07:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Cauchemar.jpg?fit=640%2C425\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Cauchemar.jpg?fit=640%2C425\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Cauchemar.jpg?fit=640%2C425\",\"width\":640,\"height\":425},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/\",\"name\":\"La nouvelle loi arrive\u00a0: qui la fera respecter\u00a0? 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Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26542,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/manifeste-pour-une-ia-comprise-et-responsable\/","url_meta":{"origin":25423,"position":1},"title":"Manifeste pour une IA comprise et responsable","date":"21 avril 2022","format":false,"excerpt":"Jean-Paul Aimetti vient de publier, avec Gilbert Saporta et Olivier Coppet, un Manifeste pour une IA comprise et responsable \u2026 vaste sujet\u00a0! Rencontre avec l\u2019auteur. MarketingIsDead\u00a0: Aujourd\u2019hui, tout le monde se veut \u00ab responsable \u00bb\u00a0; en nous restreignant \u00e0 un domaine qui nous est cher comme anciens pr\u00e9sidents de l\u2019Adetem,\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/04\/Jean-Paul-Aimetti.jpg?fit=800%2C600&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25446,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/allo-media-remporte-prix-de-lexcellence-marketing-by-adetem\/","url_meta":{"origin":25423,"position":2},"title":"Allo-Media remporte le Prix de l\u2019Excellence Marketing by Adetem","date":"6 juillet 2017","format":"gallery","excerpt":"Hier \u00e9taient remis les Prix de l\u2019Excellence Marketing by Adetem, devant 600 personnes \u00e0 la Salle Wagram\u00a0; grand vainqueur\u00a0: Allo-Media\u00a0; rencontre avec Fr\u00e9d\u00e9ric Daniel, Directeur g\u00e9n\u00e9ral adjoint et associ\u00e9. MarketingIsDead\u00a0: En deux mots pour ceux qui ne vous conna\u00eetraient pas encore, c\u2019est quoi Allo-Media\u00a0? 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<\/a>Et avec, cerise sur le g\u00e2teau, partage de la responsabilit\u00e9 entre donneur d\u2019ordre et prestataire\u00a0: en effet, combien de fois m\u2019ai-je entendu r\u00e9pondre \u00e0 ma demande\u00a0: \u00ab\u00a0De quelle base de donn\u00e9es opt in tirez-vous mes coordonn\u00e9es\u00a0?\u00a0\u00bb<\/em>, un \u00ab\u00a0Pas notre probl\u00e8me, voyez avec notre prestataire\u00a0\u00bb<\/em>.<\/p>\n