{"id":25365,"date":"2017-03-23T16:06:02","date_gmt":"2017-03-23T16:06:02","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25365"},"modified":"2017-03-23T16:14:05","modified_gmt":"2017-03-23T16:14:05","slug":"toute-autorite-nefaste","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/toute-autorite-nefaste\/","title":{"rendered":"Toute autorit\u00e9 est-elle n\u00e9faste ?"},"content":{"rendered":"

Mai 1968\u00a0: deux repr\u00e9sentations de l\u2019autorit\u00e9 s\u2019affrontent dans les rues et pour les \u00e9tudiants, le choix est simple.<\/p>\n

D\u2019un c\u00f4t\u00e9, le G\u00e9n\u00e9ral de Gaulle et ses CRS\u00a0; les jeunes scandent \u00ab\u00a0CRS = SS\u00a0\u00bb, rejetant en bloc la soci\u00e9t\u00e9 de consommation dont ils h\u00e9ritent, et les structures \u00e9tatiques qui la s\u00e9curisent jusque dans les rues \u00e9troites du Quartier Latin.<\/p>\n

De l\u2019autre, Jean-Paul Sartre juch\u00e9 sur un tonneau, haranguant les ouvriers devant les portes des usines Renault \u00e0 Boulogne \u2013 il y a 50 ans, il y avait encore des usines et des ouvriers dans cette banlieue chic\u00a0!<\/p>\n

D\u2019un c\u00f4t\u00e9, l\u2019autorit\u00e9 oppressive, dont ils doivent absolument se lib\u00e9rer\u00a0; de l\u2019autre, l\u2019autorit\u00e9 morale, qui s\u2019impose tr\u00e8s naturellement \u00e0 eux.<\/p>\n

Peu importe que la premi\u00e8re soit issue d\u2019un choix d\u00e9mocratique\u00a0: apr\u00e8s tout \u00ab\u00a0\u00e9lections pi\u00e8ges \u00e0 cons\u00a0\u00bb, lit-on \u00e9galement sur les banderoles\u00a0! Les uns apr\u00e8s les autres, les gouvernements de la 5\u00e8me<\/sup> R\u00e9publique enverront les forces de l\u2019ordre endiguer les r\u00e9voltes \u00e9tudiantes, parfois avec une violence inou\u00efe quand en 1986 les voltigeurs\u00a0de Pasqua chargeront le jeune Malik Oussekine.<\/p>\n

De l\u2019autre, l\u2019autorit\u00e9 positive qui s\u2019impose par la seule force de la raison\u00a0; l\u2019autorit\u00e9 des philosophes qui nous guide comme le flambeau de la Statut de la Libert\u00e9\u00a0: l\u2019autorit\u00e9 qui nous dicte de jeter \u00e0 bas l\u2019autorit\u00e9 oppressive, qui a perdu toute l\u00e9gitimit\u00e9.<\/p>\n

Peu importe que d\u2019aucuns jugent erron\u00e9es les analyses de Sartre, et qu\u2019une autre autorit\u00e9 comme Raymond Aron puisse se ranger du c\u00f4t\u00e9 de l\u2019ordre et du G\u00e9n\u00e9ral de Gaulle\u00a0: en fait, il existe autant d\u2019autorit\u00e9s morales que de gens pour y adh\u00e9rer.<\/p>\n

Il n\u2019est d\u2019autorit\u00e9 que tr\u00e8s relative\u00a0! Petit bon en avant pour mieux s\u2019en rendre compte.<\/p>\n

\"\"<\/a>Campagne pour les Pr\u00e9sidentielles 2017\u00a0: Le Pen, Fillon, Macron, Hamon et M\u00e9lenchon s\u2019affrontent sur le plateau de TF1\u00a0; tous les commentateurs ne peuvent que le constater, l\u2019autorit\u00e9 de Fillon s\u2019effondre sous les coups de boutoirs des affaires, et celle de Macon s\u2019envole.<\/p>\n

Autorit\u00e9, popularit\u00e9, ici c\u2019est pareil\u00a0: un philosophe, un politique qui guide une population par son discours, sa pens\u00e9e, comment ne pas lui reconna\u00eetre une certaine autorit\u00e9\u00a0?<\/p>\n

M\u00eame \u00e0 Le Pen, cela me peine \u00e0 le dire\u00a0: il n\u2019est d\u2019autorit\u00e9 positive que pour ceux qui y croient\u00a0!<\/p>\n

Soudain, toutes mes illusions s\u2019envolent\u00a0: il n\u2019y a pas d\u2019un c\u00f4t\u00e9 les bons, avec une autorit\u00e9 plus ou moins large, et n\u00e9cessairement positive\u00a0; et les autres \u2026 L\u2019autorit\u00e9 qui guide \u2026 et les m\u00e9chants, qui oppriment\u00a0!<\/p>\n

C\u2019est \u00e7a, l\u2019autorit\u00e9\u00a0?<\/p>\n

J\u2019ouvre mon vieux Gaffiot \u2013 le dictionnaire de r\u00e9f\u00e9rence, c\u2019est-\u00e0-dire celui qui fait \u2026 autorit\u00e9 en mati\u00e8re de version latine\u00a0: deux colonnes pour \u00ab\u00a0auctoritas\u00a0\u00bb, autant dire qu\u2019il n\u2019y a pas une autorit\u00e9, m\u00eame \u00e0 l\u2019\u00e9poque\u00a0!<\/p>\n

P\u00e8le m\u00eale, on trouve de la confiance, du droit de possession et bien s\u00fbr, du pouvoir\u00a0: les ex\u00e9g\u00e8tes trieront.<\/p>\n

Pour rester dans le registre universitaire, il y a l\u2019autorit\u00e9 des mandarins. Autorit\u00e9 aupr\u00e8s de ses pairs acquise par la qualit\u00e9 de ses recherches. Autorit\u00e9 aupr\u00e8s de ses \u00e9tudiants conf\u00e9r\u00e9e par le statut. Autorit\u00e9 \u00e9touffante \u00e9galement, qui emp\u00eache les ruptures\u00a0: Barthes en fit les frais avec le Syst\u00e8me de la mode\u00a0!<\/p>\n

En d\u2019autres termes, socialement l\u2019autorit\u00e9 n\u2019a de r\u00e9elle fonction que d\u2019\u00eatre un objet \u00e0 contester\u00a0: les autorit\u00e9s opprimantes bien s\u00fbr, mais aussi les autorit\u00e9s \u00e9touffantes \u2013 pourtant si confortables \u00e0 accepter\u00a0: toute soumission n\u2019est pas n\u00e9cessairement d\u00e9sesp\u00e9rante, certains s\u2019en accommodent ais\u00e9ment\u00a0!<\/p>\n

Peut-on \u00e9chapper \u00e0 cette vision manich\u00e9enne, d\u2019autorit\u00e9 n\u00e9cessairement n\u00e9gative versus une r\u00e9bellion n\u00e9cessairement constructive \u2026 m\u00eame si, \u00e0 terme, celle-ci d\u00e9bouchera sans doute sur une nouvelle autorit\u00e9 \u00e0 combattre\u00a0?<\/p>\n

Un bref retour sur le 20\u00e8me<\/sup> si\u00e8cle, du moins sur ce que j\u2019en ai v\u00e9cu, non\u00a0: apr\u00e8s la Lutte avec une majuscule contre l\u2019autorit\u00e9 fasciste, il y aura les luttes syndicales, puis Mai 68, etc. La lutte institutionnalise m\u00eame l\u2019autorit\u00e9\u00a0: sans r\u00e9bellion, pas de pouvoir\u00a0!<\/p>\n

L\u2019autorit\u00e9 est partout\u00a0: dans la morale, dans la politique, dans le travail \u2026 tout comme la lutte\u00a0: contre les tabous, contre les tyrans, contre les patrons.<\/p>\n

Retour aujourd’hui : les jeunes g\u00e9n\u00e9rations semblent pourtant remettre en cause cette vision manich\u00e9iste du monde\u00a0: elles ne cherchent plus \u00e0 casser les pouvoirs \u00e9tablis, elles se content de vivre en marge\u00a0: la meilleure fa\u00e7on de saper une autorit\u00e9, ce n\u2019est pas de la combattre, mais de la nier.<\/p>\n

C\u2019est nouveau, personne ne sait o\u00f9 cela va nous conduire, ni si cela durera, mais apr\u00e8s une g\u00e9n\u00e9ration post soixante-huitarde de r\u00e9bellion, puis une d\u2019acceptation, arrive la G\u00e9n\u00e9ration Z qui semble vouloir se construire ailleurs et autrement\u00a0: \u00e0 suivre\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Mai 1968\u00a0: deux repr\u00e9sentations de l\u2019autorit\u00e9 s\u2019affrontent dans les rues et pour les \u00e9tudiants, le choix est simple. D\u2019un c\u00f4t\u00e9, le G\u00e9n\u00e9ral de Gaulle et ses CRS\u00a0; les jeunes scandent \u00ab\u00a0CRS = SS\u00a0\u00bb, rejetant en bloc la soci\u00e9t\u00e9 de consommation dont ils h\u00e9ritent, et les…<\/p>\n","protected":false},"author":2,"featured_media":25366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[210],"tags":[],"class_list":["post-25365","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cest-deja-demain","post_format-post-format-gallery"],"yoast_head":"\nToute autorit\u00e9 est-elle n\u00e9faste ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/toute-autorite-nefaste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toute autorit\u00e9 est-elle n\u00e9faste ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Mai 1968\u00a0: deux repr\u00e9sentations de l\u2019autorit\u00e9 s\u2019affrontent dans les rues et pour les \u00e9tudiants, le choix est simple. 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