{"id":25336,"date":"2017-02-13T16:12:09","date_gmt":"2017-02-13T16:12:09","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25336"},"modified":"2017-02-01T16:18:27","modified_gmt":"2017-02-01T16:18:27","slug":"ville-connectee-2","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-2\/","title":{"rendered":"Dans une ville connect\u00e9e \u2026 #2"},"content":{"rendered":"

<\/em>Dans un post<\/a> r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne \u2013 suite du 6 f\u00e9vrier<\/a>.<\/em><\/p>\n

Alors comme ce matin il n\u2019avait pas de r\u00e9union et que son banquier lui avait pouss\u00e9 une petite ic\u00f4ne pour lui signaler que le salaire avait enfin \u00e9t\u00e9 vir\u00e9, il d\u00e9cida d\u2019en profiter pour aller \u00e0 nouveau fl\u00e2ner dans le centre commercial voisin et peut-\u00eatre acheter le costume \u2026 ou tout autre-chose, au gr\u00e9 des promotions du jour.<\/p>\n

Il traversa la longue galerie pour aller boire un caf\u00e9 au kiosque habituel pr\u00e8s de la station de m\u00e9tro\u00a0: il adorait vraiment le spectacle des banlieusards qui se pr\u00e9cipitaient sur les quais bond\u00e9s \u2026 surtout les jours o\u00f9 n\u2019avait pas \u00e0 les suivre dans leurs p\u00e9r\u00e9grinations.<\/p>\n

Il consulta sa montre\u00a0: aucune promotion\u00a0! Bien la premi\u00e8re fois\u00a0! Au moment de payer, il posa le poignet sur le terminal du gar\u00e7on\u00a0: pas de vibration famili\u00e8re, pas de paiement automatique \u2026 pas de caf\u00e9\u00a0! Il dut laisser le gobelet sur le comptoir et renoncer \u00e0 son petit plaisir matinal.<\/p>\n

\u00ab\u00a0Banque\u00a0\u00bb<\/em>, cria-t-il presque \u00e0 son montre, suffisamment fort pour qu\u2019une dame se retourne et le regarde bizarrement\u00a0: pas de r\u00e9ponse.<\/p>\n

\u00ab\u00a0Banque\u00a0\u00bb<\/em>, insista-t-il \u2026 sans succ\u00e8s.<\/p>\n

Mais, ce n\u2019\u00e9tait peut-\u00eatre pas sa banque qui \u00e9tait en cause, mais sa montre\u00a0: il secoua la main, la porta \u00e0 son oreille \u2026 comme si elle pouvait se mettre \u00e0 faire tic-tac comme une vieille horloge\u00a0!<\/p>\n

Pas la moindre notification\u00a0: panne de r\u00e9seau\u00a0?<\/p>\n

Passant devant la petite boutique de v\u00eatements, il jeta un bref regard au costume pendu dans la vitrine et qui semblait le narguer\u00a0!<\/p>\n

\"\"<\/a>Ce n\u2019\u00e9tait pas la premi\u00e8re \u2013 et certainement pas la derni\u00e8re \u2013 panne de r\u00e9seau dans le quartier, mais quand m\u00eame, c\u2019\u00e9tait toujours d\u00e9sagr\u00e9able, on ne pouvait m\u00eame plus acheter sa baguette de pain \u2026 \u00e0 moins bien s\u00fbr d\u2019avoir conserv\u00e9 quelques pi\u00e8ces de monnaie \u00ab\u00a0<\/em>old fashion<\/em>\u00a0\u00bb<\/em>.<\/p>\n

Plus qu\u2019\u00e0 rentrer \u00e0 la maison et \u00e0 tirer tout cela au clair.<\/p>\n

Mais avant tout, v\u00e9rifier si entre-temps il n\u2019y avait pas une urgence au bureau\u00a0: \u00ab\u00a0Albert, je suis l\u00e0\u00a0\u00bb.<\/em><\/p>\n

Pas de r\u00e9ponse\u00a0; pas de r\u00e9seau fixe non plus\u00a0?<\/p>\n

Rien\u00a0!<\/p>\n

D\u00e9pit\u00e9, il frappe \u00e0 la porte de son voisin qui, par chance, travaille dans la m\u00eame soci\u00e9t\u00e9, mais dans un autre service\u00a0: chez ce dernier, tout marche\u00a0; bizarre.<\/p>\n

Hier soir, tard, il se souvient d\u2019avoir re\u00e7u un \u00e9trange message lui demandant de confirmer l\u2019achat d\u2019un billet de train\u00a0; il avait zapp\u00e9, pensant \u00e0 une erreur \u2026<\/p>\n

Install\u00e9 devant le terminal de son voisin, il rentre manuellement son identifiant unique, ultra s\u00e9curis\u00e9\u00a0: le m\u00eame num\u00e9ro, pour son travail, son compte en banque, son FAI bien s\u00fbr, et tout un tas d\u2019autres services.<\/p>\n

Albert ne le reconna\u00eet toujours pas\u00a0! Ses coll\u00e8gues se souviennent de son passage au bureau la veille \u2026 mais l\u2019ordinateur central semble l\u2019avoir oubli\u00e9, et ils ne peuvent plus l\u2019inviter en r\u00e9union.<\/p>\n

Son banquier l\u2019ignore \u2013 il n\u2019existe pas\u00a0! Tout comme son FAI \u2026 Tout comme \u2026 tout le monde.<\/p>\n

Il se souvient d\u2019une histoire qui circulait il y a quelques mois sur les r\u00e9seaux sociaux\u00a0: l\u2019histoire d\u2019un gars qui avait \u00e9t\u00e9 hack\u00e9 en passant devant une boutique dans un centre commercial\u00a0: son identit\u00e9 avait \u00e9t\u00e9 aspir\u00e9e\u00a0; ensuite on lui avait demand\u00e9 de confirmer un achat, et il avait n\u00e9glig\u00e9 de r\u00e9pondre.<\/p>\n

Le lendemain son compte avait \u00e9t\u00e9 d\u00e9bit\u00e9 malgr\u00e9 tout de la somme correspondante\u00a0; et le jour d\u2019apr\u00e8s, le syst\u00e8me central de s\u00e9curit\u00e9 l\u2019avait d\u00e9connect\u00e9.<\/p>\n

Partout.<\/p>\n

Tous ses comptes.<\/p>\n

Il n\u2019existait plus.<\/p>\n

Fran\u00e7ois regarda sans son r\u00e9frig\u00e9rateur\u00a0: plus grand-chose, et rien de frais\u00a0; normalement, c\u2019\u00e9tait cette nuit que l\u2019appareil aurait du passer une nouvelle commande \u2026<\/p>\n

La t\u00e9l\u00e9vision refusait bien entendu de s\u2019allumer, sa liseuse s\u2019\u00e9tait vid\u00e9e de ses contenus \u2026<\/p>\n

Il allait s\u2019ennuyer ferme \u2013 et le ventre vide \u2013 en attendant que quelque-part on r\u00e9active ses comptes, lui rende son identit\u00e9 \u2026 si jamais cela avait bien lieu dans les jours prochains.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un post r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne \u2013 suite du 6…<\/p>\n","protected":false},"author":2,"featured_media":25337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[168,254],"yoast_head":"\nDans une ville connect\u00e9e \u2026 #2 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans une ville connect\u00e9e \u2026 #2 - 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Heureusement il pouvait l\u00e9zarder sur son balcon qui donnait sur un petit square, puisque comme les pr\u00e9c\u00e9dentes la nouvelle pand\u00e9mie avait frapp\u00e9 au printemps, du moins en Europe. Enfin \u00ab\u00a0avait frapp\u00e9\u00a0\u00bb, pas vraiment\u00a0:\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/P1530727.jpg?fit=640%2C427&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25477,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/pauvre-victor\/","url_meta":{"origin":25336,"position":1},"title":"Pauvre Victor","date":"17 septembre 2017","format":"gallery","excerpt":"Victor a longtemps h\u00e9sit\u00e9\u00a0: lui, le Geek, il a interminablement tergivers\u00e9\u00a0avant de se lancer dans l\u2019aventure, se demandant si \u00e0 50 ans, il n\u2019\u00e9tait pas trop tard. S\u2019il allait supporter l\u2019implant, s\u2019habituer \u00e0 ce nouveau mode de vie, si \u2026 Et puis il y a deux ans, il a saut\u00e9\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg?fit=486%2C590&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25332,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-1\/","url_meta":{"origin":25336,"position":2},"title":"Dans une ville connect\u00e9e \u2026 #1","date":"6 f\u00e9vrier 2017","format":"gallery","excerpt":"Dans un post r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne. \u00a0\u00ab\u00a0Bonne soir\u00e9e, les gars, c\u2019\u00e9tait sympa hier soir de\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Hacker.jpg?fit=1024%2C768&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24709,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/de-lutilite-du-marketing-dans-les-startups\/","url_meta":{"origin":25336,"position":3},"title":"De l\u2019utilit\u00e9 du marketing dans les startups","date":"1 septembre 2013","format":false,"excerpt":"Article publi\u00e9 pendant les vacances dans Business Angel France.Il y a\u00a0un an, Olivier Aizac, le fondateur du Bon Coin intervenait \u00e0 la Nuit du Marketing organis\u00e9e par l\u2019Adetem\u00a0: devant un plateau de plusieurs centaines de marketers, il r\u00e9v\u00e9lait que le marketing n\u2019avait jamais constitu\u00e9 une pr\u00e9occupation pour lui. En 2012,\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26418,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-louest-et-partout-ailleurs-toujours-rien-de-nouveau-6\/","url_meta":{"origin":25336,"position":4},"title":"\u00c0 l\u2019ouest, et partout ailleurs, toujours rien de nouveau #6","date":"25 avril 2021","format":"gallery","excerpt":"6\u00e8me \u00e9pisode de ma contribution\u00a0\u00e0 L\u2019Horrificque Disputatio, ouvrage collectif des Mardis du Luxembourg. 3 semaines plus tard Trois semaines plus tard, Niels quittait Paris pour Montcuq \u2013 un peu plus de 600 kilom\u00e8tres et une dizaine d\u2019heures par les d\u00e9partementales \u00e0 en croire son GPS\u00a0: il \u00e9vitait les autoroutes, ennuyeuses\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/P1500757.jpg?fit=480%2C527&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25747,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/dernier-episode-ou-une-autre-histoire\/","url_meta":{"origin":25336,"position":5},"title":"Dernier \u00e9pisode ou une autre histoire","date":"6 juin 2018","format":"gallery","excerpt":"Avec mes copains des Mardis du Luxembourg, on a d\u00e9cid\u00e9 de se pencher sur les fake news, l\u2019autorit\u00e9 face aux fake news, l\u2019autorit\u00e9 qui profite des fake news, etc. Un sujet un peu vaste que chacun prend par un bout, triture \u00e0 sa fa\u00e7on, confronte aux autres membres du groupe\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/guignol-jacques-chirac-c434-diaporama.jpg?fit=640%2C480&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25336"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25336"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25336\/revisions"}],"predecessor-version":[{"id":25338,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25336\/revisions\/25338"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25337"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25336"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}