{"id":25332,"date":"2017-02-06T16:03:36","date_gmt":"2017-02-06T16:03:36","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25332"},"modified":"2017-02-01T16:08:55","modified_gmt":"2017-02-01T16:08:55","slug":"ville-connectee-1","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-1\/","title":{"rendered":"Dans une ville connect\u00e9e \u2026 #1"},"content":{"rendered":"

Dans un post<\/a> r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne.<\/em><\/p>\n

\u00a0\u00ab\u00a0Bonne soir\u00e9e, les gars, c\u2019\u00e9tait sympa hier soir de boire un caf\u00e9 ensemble et de faire connaissance de visu avec les nouveaux\u00a0!\u00a0\u00bb.<\/em><\/p>\n

Fran\u00e7ois fait un peu signe de la main \u00e0 ses collaborateurs r\u00e9unis autour de la grande table de leur bureau \u2026 virtuel\u00a0: en r\u00e9alit\u00e9, tous travaillent comme lui depuis leur domicile.<\/p>\n

\u00ab\u00a0Albert, je m\u2019en vais\u00a0\u00bb.<\/em><\/p>\n

Albert, c\u2019est le portier \u2013 virtuel bien s\u00fbr \u2013 de l\u2019entreprise, que chacun a pu affubler d\u2019un sobriquet de son choix\u00a0; lui a choisi Albert en souvenir d\u2019un vieux disque retrouv\u00e9 lors d\u2019un vide-grenier \u2013 une chanson d\u2019un groupe fran\u00e7ais des ann\u00e9es 60\u00a0: Albert, le contractuel qui \u00ab\u00a0croyait que sa vie \u00e9tait belle\u00a0\u00bb.<\/em><\/p>\n

La \u00ab\u00a0vraie\u00a0\u00bb<\/em> vie comme la virtuelle ne sont-elles pas que des illusions\u00a0?<\/p>\n

\"\"<\/a>La veille, pour la premi\u00e8re fois depuis des semaines, leur directeur les avait convoqu\u00e9 pour une r\u00e9union de service, suivie d\u2019un d\u00e9jeuner d\u2019int\u00e9gration des nouveaux\u00a0; de tels rencontres devenaient de plus en plus rares\u00a0: pas tr\u00e8s \u00e9cologique de tels d\u00e9placements et surtout, quel temps g\u00e2ch\u00e9\u00a0!<\/p>\n

Pour lui, ces rendez-vous d\u00e9suets rev\u00eataient un certain charme\u00a0: sortir de bon matin, traverser le centre commercial voisin pour se rendre \u00e0 la gare du m\u00e9tro express r\u00e9gional, prendre un caf\u00e9 en regardant les habitu\u00e9s courir \u2013 puis, une fois dans sa rame, chausser ses lunettes de r\u00e9alit\u00e9 virtuelle, et se faire une s\u00e9rie.<\/p>\n

La travers\u00e9e matinale de la galerie marchande est pleine de surprise\u00a0: g\u00e9n\u00e9ralement les boutiquiers testent les nouvelles offres promotionnelle de la journ\u00e9e. Il suffit donc de passer deux ou trois devant la m\u00eame boutique pour se voir proposer un veste, puis un jean, puis une chemise \u00e0 prix cass\u00e9s \u2026 et ensuite pousser la porte pour profiter de toutes ces remises.<\/p>\n

Hier matin justement, il s\u2019\u00e9tait vu proposer un super costume d\u00e9contract\u00e9 \u2026 mais en consultant son compte en banque sur ses lunettes connect\u00e9es, il s\u2019\u00e9tait aper\u00e7u que le virement de sa paie n\u2019\u00e9tait pas encore arriv\u00e9\u00a0; d\u00e9j\u00e0 le mois dernier, il s\u2019\u00e9tait montr\u00e9 un peu trop d\u00e9sinvolte et son banquier virtuelle \u2013 mais banquier quand m\u00eame \u2013 l\u2019avait tanc\u00e9\u00a0!<\/p>\n

La promotion l\u2019avait suivi toute la journ\u00e9e, et la boutique du Forum des Halles lui avait m\u00eame envoy\u00e9 un jeton cadeau de 10 euros compl\u00e9mentaire pour le faire craquer\u00a0: d\u00e9cid\u00e9ment, les commer\u00e7ants avaient de plus en plus de mal \u00e0 \u00e9couler leurs stocks.<\/p>\n

Et en rentrant, il d\u00e9couvrit m\u00eame un jeton compl\u00e9mentaire \u00e0 d\u00e9penser avant le lendemain midi\u00a0: sa g\u00e9olocalisation montrait qu\u2019il \u00e9tait revenu chez lui, et comme il travaillait \u00e0 domicile, il fallait trouver un moyen de le faire ressortir en d\u00e9pit de ses habitudes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un post r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne. \u00a0\u00ab\u00a0Bonne soir\u00e9e, les gars,…<\/p>\n","protected":false},"author":2,"featured_media":25333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[168,253],"yoast_head":"\nDans une ville connect\u00e9e \u2026 #1 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans une ville connect\u00e9e \u2026 #1 - 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Alors comme ce matin\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Mort.jpg?fit=1086%2C725&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24707,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-numerique-en-action-dans-lassurance\/","url_meta":{"origin":25332,"position":1},"title":"Le num\u00e9rique en action dans l’assurance","date":"2 avril 2015","format":false,"excerpt":"En France, la fracture num\u00e9rique n'est plus vraiment g\u00e9ographique, m\u00eame si demeurent encore certaines zones d'ombre ; ni vraiment g\u00e9n\u00e9rationnelle : m\u00eame les retrait\u00e9s \"r\u00e9seautent\" sur Facebook - c'est m\u00eame pour cela que les jeunes commencent \u00e0 d\u00e9serter le r\u00e9seau social.D\u00e9sormais, c'est plut\u00f4t dans les t\u00eates que se situe la\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26651,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-metavers-nest-pas-le-metavers\/","url_meta":{"origin":25332,"position":2},"title":"Le M\u00e9tavers n\u2019est pas \u2026 le M\u00e9tavers","date":"11 janvier 2023","format":false,"excerpt":"D\u00e9j\u00e0, rien \u00e0 voir avec le M\u00e9tavers \u00ab\u00a0historique\u00a0\u00bb, celui cr\u00e9\u00e9 par l\u2019auteur du Samoura\u00ef virtuel, Neal Stephenson\u00a0; d\u2019ailleurs, ce dernier s\u2019est m\u00eame fendu d\u2019un tweet s\u00e9v\u00e8re \u00e0 l\u2019\u00e9gard de l\u2019usurpateur Zuckerberg\u00a0: \u00ab\u00a0Since there seems to be growing confusion on this\u00a0: I have nothing to do with anything that FB is\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/01\/metaverse-g3d6ec366d_1920.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25878,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/innover-un-etat-desprit\/","url_meta":{"origin":25332,"position":3},"title":"Innover, un \u00e9tat d\u2019esprit","date":"23 janvier 2019","format":false,"excerpt":"Ce papier constitue ma contribution au livre blanc\u00a0Accompagner l\u2019innovation agile, coordonn\u00e9 par Adwise et t\u00e9l\u00e9chargeable ici.\u00a0 L\u2019innovation opposera toujours tenants du marketing de l\u2019offre \u2013 tout repose sur les ing\u00e9nieurs et autres techniciens \u2013 \u00e0 ceux du marketing de la demande \u2013 pas de salut hors de l\u2019interrogation des consommateurs.\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/Innovation-Agile.jpg?fit=611%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24728,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/palo-alto-et-apres-systemes-instables-et-permanence\/","url_meta":{"origin":25332,"position":4},"title":"Palo Alto et apr\u00e8s\u2026 Syst\u00e8mes instables et permanence","date":"16 mai 2006","format":false,"excerpt":"L\u2019\u00e9cole de Palo Alto On r\u00e9unit sous ce vocable le groupe de chercheurs de multiples origines scientifiques r\u00e9unis sous l\u2019impulsion de Gregory Bateson dans cette petite ville de la banlieue sud de San Francisco pour jeter les bases d\u2019une psychologie et d\u2019une th\u00e9rapeutique fond\u00e9es sur l\u2019analyse des relations interpersonnelles \u2013\u2026","rel":"","context":"Dans "Consumer Insight"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25117,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/bonheur-crime-an-20\/","url_meta":{"origin":25332,"position":5},"title":"Le bonheur dans le crime, an 20..","date":"14 septembre 2016","format":"gallery","excerpt":"Romancier, nouvelliste, essayiste, po\u00e8te, critique litt\u00e9raire, journaliste, dandy et pol\u00e9miste, Jules Barbey d\u2019Aurevilly est certainement un des \u00e9crivains fran\u00e7ais du 19\u00e8me si\u00e8cle les plus modernes\u00a0; avec Le bonheur dans le crime, il ouvre la voie au roman policier contemporain. Quand avec mes copains des Mardis du Luxembourg, nous avons d\u00e9cid\u00e9\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Barbey5.jpg?fit=952%2C1185&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25332"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25332"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25332\/revisions"}],"predecessor-version":[{"id":25335,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25332\/revisions\/25335"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25333"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}