{"id":25326,"date":"2017-02-01T15:24:49","date_gmt":"2017-02-01T15:24:49","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25326"},"modified":"2017-02-01T15:26:47","modified_gmt":"2017-02-01T15:26:47","slug":"vive-politique-vintage","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/vive-politique-vintage\/","title":{"rendered":"Vive la politique \u00ab\u00a0vintage\u00a0\u00bb"},"content":{"rendered":"<p><em>\u00ab\u00a0De quoi la gauche est-elle malade\u00a0\u00bb<\/em>, titre en gros caract\u00e8res <em>Philosophie Magazine<\/em>\u00a0: je n\u2019ai pas lu le dossier mais j\u2019avancerais volontiers une r\u00e9ponse assez simple\u00a0: de la chute du Mur de Berlin et de la politique.<\/p>\n<p>Bien s\u00fbr, d\u00e9j\u00e0 bien avant l\u2019effondrement du bloc sovi\u00e9tique, il n\u2019y avait plus grand monde pour croire en l\u2019in\u00e9luctable victoire du communisme \u2013 except\u00e9 Georges Marchais, bien entendu. Mais une gauche plus <em>\u00ab\u00a0moderne\u00a0\u00bb<\/em> apparaissait une alternative cr\u00e9dible \u00e0 une droite d\u00e9j\u00e0 embourb\u00e9e dans ses scandales immobiliers et financiers (souvenez-vous de la <em>Garantie fonci\u00e8re<\/em> \u2026 avant le P\u00e9n\u00e9lopeGate) et ses diamants de Bokassa.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg\"><img data-attachment-id=\"25327\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/vive-politique-vintage\/vintage\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Vintage\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=300%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800\" loading=\"lazy\" class=\"size-medium wp-image-25327 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=300%2C300\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=768%2C768 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=600%2C600 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=550%2C550 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=500%2C500 500w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?resize=700%2C700 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?w=800 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>L\u00e0-dessus s\u2019effondre le Mur, ancrant dans les esprits que seul le mod\u00e8le lib\u00e9ral est viable\u00a0; et au lib\u00e9ralisme pur et dur des Reagan et Thatcher s\u2019opposera le lib\u00e9ralisme soft des Blair et Clinton \u2026 puis des Hollande et Valls\u00a0: fini le grand soir, et pas non plus de quoi faire r\u00eaver dans les chaumi\u00e8res des plus d\u00e9favoris\u00e9s.<\/p>\n<p>Le probl\u00e8me, c\u2019est que la seule alternative au lib\u00e9ralisme, soft ou dur, ce seront les extr\u00eames \u2013 et surtout, les extr\u00eames qui ne sont jamais compromis dans quelque gouvernement\u00a0: les Trump et les Le Pen \u2013 pas r\u00e9jouissant\u00a0!<\/p>\n<p>\u00c7a, c\u2019est pour la chute du Mur\u00a0; la politique, c\u2019est quand le lib\u00e9ralisme soft ne fonctionne plus et que les gouvernants cherchent \u00e0 s\u2019accrocher\u00a0: c\u2019est Valls et Hollande reniant leurs origines socialistes \u2013 ou trahissant leur \u00e9lectorat socialiste \u2013 pour gouverner au centre \u2026 or le centre, n\u2019en d\u00e9plaise \u00e0 Bayrou, a toujours \u00e9t\u00e9 de droite en France.<\/p>\n<p>Ce sont aussi les d\u00e9put\u00e9s travaillistes anglais qui cherchent \u00e0 se d\u00e9barrasser d\u2019un Corbyn qu\u2019ils ne jugent pas trop pr\u00e9sentable \u2026 et que la base du parti r\u00e9\u00e9lit \u00e0 sa t\u00eate\u00a0; ce sont les d\u00e9put\u00e9s socialistes fran\u00e7ais qui apr\u00e8s la victoire de Hamon cherchent \u00e0 rejoindre Macron, au cas il y aurait quelques places \u00e0 grappiller \u2026 et certainement pas pour son programme, puisque comme le rappelait r\u00e9cemment Charline Vanhoenacker et Guillaume Meurice sur Fance Inter\u00a0: m\u00eame les machines \u00e0 laver ont bien<em> \u00ab\u00a0plus de programmes\u00a0\u00bb<\/em> que lui.<\/p>\n<p>Aujourd\u2019hui quand on voit les premiers pas d\u2019un <em>\u00ab\u00a0non establishment\u00a0\u00bb<\/em> comme Trump au pouvoir, on peut fr\u00e9mir\u00a0; on se rassurera en se disant que Marine Le Pen n\u2019est pas tout \u00e0 fait aussi anti syst\u00e8me puisqu\u2019elle triche comme Fillon avec l\u2019argent public \u2026 mais c\u2019est pas glorieux.<\/p>\n<p>Pour \u00e9viter d\u2019en arriver \u00e0 mettre aux commandes des personnages aussi dangereux que Trump ou Le Pen, certainement faudrait-il que les politiques ne gouvernent plus pour gouverner mais pour d\u00e9fendre des id\u00e9es\u00a0: mais face \u00e0 la pens\u00e9e unique, \u00e7a fait un peu <em>\u00ab\u00a0vintage\u00a0\u00bb<\/em>, non\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0De quoi la gauche est-elle malade\u00a0\u00bb, titre en gros caract\u00e8res Philosophie Magazine\u00a0: je n\u2019ai pas lu le dossier mais j\u2019avancerais volontiers une r\u00e9ponse assez simple\u00a0: de la chute du Mur de Berlin et de la politique. Bien s\u00fbr, d\u00e9j\u00e0 bien avant l\u2019effondrement du bloc sovi\u00e9tique,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[252],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vive la politique \u00ab\u00a0vintage\u00a0\u00bb - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/vive-politique-vintage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vive la politique \u00ab\u00a0vintage\u00a0\u00bb - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0De quoi la gauche est-elle malade\u00a0\u00bb, titre en gros caract\u00e8res Philosophie Magazine\u00a0: je n\u2019ai pas lu le dossier mais j\u2019avancerais volontiers une r\u00e9ponse assez simple\u00a0: de la chute du Mur de Berlin et de la politique. 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Petit flashback\u00a0incertain L\u2019annonce d\u2019un confinement g\u00e9n\u00e9ral de la population le 16 mars avait surpris les Fran\u00e7ais\u00a0: quelques jours auparavant on se gaussait encore \u2013 tr\u00e8s \u2013 discr\u00e8tement des Italiens apr\u00e8s s\u2019\u00eatre plus ouvertement moqu\u00e9 des Chinois \u2013\u2026","rel":"","context":"Dans &quot;Mardis du Luxembourg&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/20200725_051617.jpg?fit=638%2C450&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24762,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/truffaut-sassied-sur-son-image-et-sur-lethique-cest-son-droit\/","url_meta":{"origin":25326,"position":2},"title":"Truffaut s\u2019assied sur son image et sur l\u2019\u00e9thique, c\u2019est son droit.","date":"6 mai 2013","format":false,"excerpt":"Je re\u00e7ois la semaine derni\u00e8re un mail de \u00ab\u00a0Truffaut et Vous\u00a0\u00bb avec pour objet\u00a0: \u00ab\u00a0Donnez votre avis et tentez de gagner\u00a0\u00bb.Deux logo en haut de message\u00a0: Truffaut \u00e0 gauche et Institut DWI, sondages en ligne \u00e0 droite.Pour moi, humble consommateur, c\u2019est assez \u00e9vident\u00a0: DWI r\u00e9alise une \u00e9tude de march\u00e9 pour\u2026","rel":"","context":"Dans &quot;Etudes Marketing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25365,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/toute-autorite-nefaste\/","url_meta":{"origin":25326,"position":3},"title":"Toute autorit\u00e9 est-elle n\u00e9faste ?","date":"23 mars 2017","format":"gallery","excerpt":"Mai 1968\u00a0: deux repr\u00e9sentations de l\u2019autorit\u00e9 s\u2019affrontent dans les rues et pour les \u00e9tudiants, le choix est simple. D\u2019un c\u00f4t\u00e9, le G\u00e9n\u00e9ral de Gaulle et ses CRS\u00a0; les jeunes scandent \u00ab\u00a0CRS = SS\u00a0\u00bb, rejetant en bloc la soci\u00e9t\u00e9 de consommation dont ils h\u00e9ritent, et les structures \u00e9tatiques qui la s\u00e9curisent\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Autorit\u00e9.jpg?fit=640%2C427&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24785,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/du-branding-a-le-branding-rencontre-avec-un-mythologue\/","url_meta":{"origin":25326,"position":4},"title":"Du branding \u00e0 l\u2019e-branding : rencontre avec un mythologue.","date":"9 f\u00e9vrier 2014","format":false,"excerpt":"Georges Lewi, mythologue, sp\u00e9cialiste des marques, se penche sur les e-brands et publie\u00a0: E-branding. Strat\u00e9gies de marque sur internet.\u00a0Marketingisdead\u00a0: Tu es le sp\u00e9cialiste du branding\u00a0: l\u2019e-branding est si diff\u00e9rent qu\u2019il m\u00e9ritait un livre \u00e0 part\u00a0?Georges Lewi\u00a0: Tout ou presque est boulevers\u00e9. L\u2019e-branding n\u2019est pas seulement une nouvelle fa\u00e7on de parler\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/02\/00\/1326704163.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24752,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/limage-du-marketing-dans-les-medias\/","url_meta":{"origin":25326,"position":5},"title":"L&rsquo;image du marketing dans les m\u00e9dias","date":"9 janvier 2013","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de B\u00e9atrice qui s'interroge sur \u00ab\u00a0l\u2019image n\u00e9gative du marketing dans les m\u00e9dias aupr\u00e8s du grand public\u00a0\u00bb\u00a0: vaste sujet\u00a0!Question\u00a0: D'apr\u00e8s vous pourquoi le marketing g\u00e9n\u00e8re une image n\u00e9gative dans les m\u00e9dias et le grand public ?Les m\u00e9dias\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25326"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25326"}],"version-history":[{"count":3,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25326\/revisions"}],"predecessor-version":[{"id":25330,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25326\/revisions\/25330"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25327"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}