{"id":25219,"date":"2016-11-18T16:41:41","date_gmt":"2016-11-18T16:41:41","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25219"},"modified":"2016-11-18T16:41:41","modified_gmt":"2016-11-18T16:41:41","slug":"solution-de-prospection","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","title":{"rendered":"Solution de prospection"},"content":{"rendered":"

Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0?<\/p>\n

Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb<\/em> bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en France\u00a0\u00bb<\/em> pour m\u2019apprendre \u00ab\u00a0ce qui marche, les phrases \u00ab\u00a0magiques\u00a0\u00bb, les taux de r\u00e9ponses, les d\u00e9cideurs les plus r\u00e9ceptifs\u00a0\u00bb<\/em> … direction poubelle.<\/p>\n

On me relance\u00a0: \u00ab\u00a0Je ne sais pas si vous avez vu passer mon invitation la semaine derni\u00e8re\u00a0\u00bb<\/em>\u00a0: si, elle est pass\u00e9e \u00e0 la poubelle.<\/p>\n

\"imag1036\"<\/a>Pourtant c\u2019est all\u00e9chant ce que me propose IKO System, sp\u00e9cialiste de \u00ab\u00a0Solution de prospection\u00a0\u00bb<\/em> \u2013 l\u00e0, je reconnais son honn\u00eatet\u00e9, ils n\u2019ont pas mis de \u00ab\u00a0s\u00a0\u00bb<\/em> \u00e0 solution\u00a0!<\/p>\n

Et il le dit bien\u00a0: ce webinar qui peut \u00ab\u00a0vous int\u00e9resser (vous ou les commerciaux TTE<\/span>)\u00a0\u00bb<\/em>.<\/p>\n

TTE, vous connaissez\u00a0? Non\u00a0? Moi, oui\u00a0: TTE fut l\u2019\u00e9ph\u00e9m\u00e8re de la filiale commune \u00e0 TCL et Thomson, n\u00e9e du rachat par le premier des activit\u00e9s vid\u00e9o du second \u2026 bref, une soci\u00e9t\u00e9 disparue depuis une dizaine d\u2019ann\u00e9es\u00a0!<\/p>\n

Ridicule donc, quand on se dit sp\u00e9cialiste de \u00ab\u00a0<\/a>Solution de prospection\u00a0\u00bb et que l\u2019on analys\u00e9 \u00ab\u00a0500 000 emails de prospection\u00a0\u00bb<\/em>\u00a0: la r\u00e8gle premi\u00e8re n\u2019est-elle pas de se doter, surtout en B2B, de donn\u00e9es fiables ?<\/p>\n

Comme je suis un poil taquin, je r\u00e9ponds au monsieur\u00a0: \u00ab\u00a0Vous vous dites sp\u00e9cialistes de la prospection mais votre mail est juste ridicule\u00a0: si vous ne comprenez pas pourquoi, vous le d\u00e9couvrirez bient\u00f4t sur les m\u00e9dias sociaux\u00a0\u00bb.<\/em><\/p>\n

Depuis silence radio\u00a0: c\u2019est quoi ce gars (= moi) qui se permet un tel jugement sur le sp\u00e9cialiste de la (l\u2019unique) \u00ab\u00a0Solution de prospection\u00a0\u00bb\u00a0<\/em>?<\/p>\n

Pas le choix\u00a0: il me faut r\u00e9pondre sur les m\u00e9dias sociaux. C’est fait.<\/p>\n

PS\u00a0: l’illustration date de la Journ\u00e9e du Patrimoine 2015 \u00e0 Sens\u00a0; rien \u00e0 voir vraiment avec le sujet, mais j\u2019aime bien.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0? Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en…<\/p>\n","protected":false},"author":2,"featured_media":25220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[217,218,219],"yoast_head":"\nSolution de prospection - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution de prospection - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0? Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-18T16:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520\" \/>\n\t<meta property=\"og:image:width\" content=\"2688\" \/>\n\t<meta property=\"og:image:height\" content=\"1520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520\",\"width\":2688,\"height\":1520},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/\",\"name\":\"Solution de prospection - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#primaryimage\"},\"datePublished\":\"2016-11-18T16:41:41+00:00\",\"dateModified\":\"2016-11-18T16:41:41+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solution de prospection\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Solution de prospection - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","og_locale":"fr_FR","og_type":"article","og_title":"Solution de prospection - Marketing is Dead","og_description":"Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0? Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","og_site_name":"Marketing is Dead","article_published_time":"2016-11-18T16:41:41+00:00","og_image":[{"width":2688,"height":1520,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520","width":2688,"height":1520},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","name":"Solution de prospection - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#primaryimage"},"datePublished":"2016-11-18T16:41:41+00:00","dateModified":"2016-11-18T16:41:41+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Solution de prospection"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=2688%2C1520","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6yL","jetpack-related-posts":[{"id":25536,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/spams-par-sms\/","url_meta":{"origin":25219,"position":0},"title":"Spams par SMS","date":"28 octobre 2017","format":"gallery","excerpt":"Ah\u00a0! L\u2019\u00e9thique\u00a0: tout le monde en parle \u00e0 l\u2019aube de la RGPG\u00a0! Imaginez\u00a0: jusqu\u2019\u00e0 4% d\u2019amende sur le CA mondial des contrevenants, les GAFA et autres TUNA (Tesla, Uber, Netflix, Airbnb pour ceux qui ignore encore l\u2019acronyme) vont enfin souffrir. Sauf qu\u2019il n\u2019y a pas que les \u00ab\u00a0big\u00a0\u00bb am\u00e9ricains qui\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/01-Colombo-41-Sri-Ponnambala-Vanesvara.jpg?fit=1024%2C683&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24897,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-histoires-pas-en-or\/","url_meta":{"origin":25219,"position":1},"title":"Des histoires pas en or !","date":"8 d\u00e9cembre 2015","format":false,"excerpt":"Je me d\u00e9sinscris assez syst\u00e9matiquement des mailing listes auxquelles je n\u2019ai pas souscris\u00a0: je sais, mes efforts sont assez vains car pas mal de professionnels s\u2019\u00e9changent leurs fichiers sans trop se soucier de rien, et vous vous retrouvez rapidement enr\u00f4l\u00e9s dans des listes dont vous avez pourtant souhait\u00e9 dispara\u00eetre plusieurs\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/12\/06-Luang-Prabang-18-Phu-Si.jpg?fit=448%2C298&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24762,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/truffaut-sassied-sur-son-image-et-sur-lethique-cest-son-droit\/","url_meta":{"origin":25219,"position":2},"title":"Truffaut s\u2019assied sur son image et sur l\u2019\u00e9thique, c\u2019est son droit.","date":"6 mai 2013","format":false,"excerpt":"Je re\u00e7ois la semaine derni\u00e8re un mail de \u00ab\u00a0Truffaut et Vous\u00a0\u00bb avec pour objet\u00a0: \u00ab\u00a0Donnez votre avis et tentez de gagner\u00a0\u00bb.Deux logo en haut de message\u00a0: Truffaut \u00e0 gauche et Institut DWI, sondages en ligne \u00e0 droite.Pour moi, humble consommateur, c\u2019est assez \u00e9vident\u00a0: DWI r\u00e9alise une \u00e9tude de march\u00e9 pour\u2026","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25784,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/garbage\/","url_meta":{"origin":25219,"position":3},"title":"Garbage","date":"21 septembre 2018","format":"gallery","excerpt":"Concert plut\u00f4t d\u00e9cevant hier soir de Garbage au Bataclan \u2013 du moins en comparaison de leur derni\u00e8re performance, il y a 3 ans, au Z\u00e9nith de Paris. Premi\u00e8re d\u00e9ception, le groupe c\u00e9l\u00e9brait les 20 ans de Version 2.0, qui est loin d\u2019\u00eatre mon album pr\u00e9f\u00e9r\u00e9 \u2026 m\u00eame si c\u2019est celui\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/09\/Garbage.jpg?fit=640%2C360&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25647,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/rgpd-explique-a-boss\/","url_meta":{"origin":25219,"position":4},"title":"Le RGPD expliqu\u00e9 \u00e0 mon Boss","date":"15 janvier 2018","format":"gallery","excerpt":"Le RGPD va certainement occasionner bien des cauchemars \u00e0 de nombreux managers et repr\u00e9sente tout aussi certainement un magnifique source de profits pour les avocats et autres conseils juridiques. Du moins, \u00e0 ne consid\u00e9rer la RGPD que par le petit bout de la lorgnette, \u00e0 savoir un ensemble de mesures\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/le-RGPD.jpg?fit=860%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26635,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/raison-detre-raison-dy-etre-raison-den-etre\/","url_meta":{"origin":25219,"position":5},"title":"Raison d\u2019\u00eatre, raison d\u2019y \u00eatre, raison d\u2019en \u00eatre","date":"7 novembre 2022","format":"gallery","excerpt":"Jean Watin-Augouard vient de publier\u00a0: Raison d\u2019\u00eatre, raison d\u2019y \u00eatre, raison d\u2019en \u00eatre, sous-titr\u00e9 de mani\u00e8re plus explicite\u00a0: \u00ab\u00a0Conjuguer la raison d\u2019\u00eatre de l\u2019entreprise avec la vocation de ses salari\u00e9s\u00a0\u00bb\u00a0; petite rencontre avec un \u00ab\u00a0historien des entreprises et des marques\u00a0\u00bb, comme il se d\u00e9finit lui-m\u00eame. MarketingIsDead : Face \u00e0 la\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/11\/Jean-2.jpg?fit=1200%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25219"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25219"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25219\/revisions"}],"predecessor-version":[{"id":25221,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25219\/revisions\/25221"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25220"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25219"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}