{"id":25191,"date":"2016-11-04T17:02:29","date_gmt":"2016-11-04T17:02:29","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25191"},"modified":"2016-11-04T17:02:29","modified_gmt":"2016-11-04T17:02:29","slug":"big-brother-aimez","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/big-brother-aimez\/","title":{"rendered":"Big Brother, vous aimez\u00a0?"},"content":{"rendered":"<p><em>\u00ab\u00a0Il aimait Big Brother\u00a0\u00bb<\/em>\u00a0\u00a0: ainsi s\u2019ach\u00e8ve le livre le plus actuel d\u2019Orwell\u00a0! 1984\u00a0: nous y voil\u00e0 enfin\u00a0!<\/p>\n<p>\u00c7a a commenc\u00e9 de mani\u00e8re insidieuse \u2026<\/p>\n<p>Vous souhaitiez rencontrer l\u2019\u00e2me s\u0153ur\u00a0: vous avez laiss\u00e9 Tinder vous aider gr\u00e2ce \u00e0 son algorithme secret \u2026 et un paquet de donn\u00e9es sur vous-m\u00eame que vous lui avez confi\u00e9es.<\/p>\n<p>Puis Amazon vous a sugg\u00e9r\u00e9 d\u2019acheter des tas de bouquins, tout \u00e0 fait en phase avec vos go\u00fbts \u2013 toujours gr\u00e2ce \u00e0 son algorithme secret \u2026 et un paquet de donn\u00e9es, etc.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg\"><img data-attachment-id=\"25192\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/big-brother-aimez\/big-brother\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?fit=700%2C525\" data-orig-size=\"700,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"big-brother\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?fit=300%2C225\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?fit=700%2C525\" loading=\"lazy\" class=\"size-medium wp-image-25192 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?resize=300%2C225\" alt=\"big-brother\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?resize=300%2C225 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?resize=600%2C450 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Big-Brother.jpg?w=700 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Maintenant Kudoz, Clustree et autres AssessFirst vont vous proposer des jobs \u2013 et toujours gr\u00e2ce \u00e0 son algorithme secret \u2026 et un paquet de donn\u00e9es sur vous-m\u00eame que vous lui avez confi\u00e9es OU PAS, d\u2019ailleurs\u00a0!<\/p>\n<p>Le gouvernement chinois, toujours \u00e0 la pointe en mati\u00e8re de respect des droits de l\u2019homme, lance aujourd\u2019hui un vaste projet non seulement de recensement de ses 700 millions d\u2019internautes, mais surtout de compilation de toutes les donn\u00e9es les concernant, en aspirant les m\u00e9dias sociaux, \u00e0 en croire le <a href=\"https:\/\/www.washingtonpost.com\/world\/asia_pacific\/chinas-plan-to-organize-its-whole-society-around-big-data-a-rating-for-everyone\/2016\/10\/20\/1cd0dd9c-9516-11e6-ae9d-0030ac1899cd_story.html\">Washington Post<\/a>\u00a0: le gouvernement chinois est en passe de r\u00e9aliser \u00e0 l\u2019\u00e9chelon d\u2019un pays ce que Tinder, Amazon et autres Kudoz r\u00e9alisent \u00e0 celui de leurs communaut\u00e9s\u00a0; ajoutez les algorithmes qui vont bien et voil\u00e0 un moyen efficace, non pas de recruter des collaborateurs ou de leur fournir de la lecture sur mesure, mais d\u2019envoyer derri\u00e8re les barreaux de potentiels fauteurs de troubles.<\/p>\n<p>Bon, direz-vous, c\u2019est en Chine\u00a0: pas chez nous. Sauf que le gouvernement vient gentiment de d\u00e9cider par d\u00e9cret \u2013 sans d\u00e9bat public donc \u2013 la cr\u00e9ation d\u2019un vaste fichier des citoyens poss\u00e9dant un passeport et\/ou une carte d\u2019identit\u00e9 \u2013 avec toutes les donn\u00e9es biom\u00e9triques aff\u00e9rentes, bien entendu.<\/p>\n<p>Pas de risques, direz-vous encore, la France est un \u00e9tat de droit \u2026 pour l\u2019instant\u00a0: mais avec de tels projets d\u2019une part, et de telles capacit\u00e9s de traitement de l\u2019information de l\u2019autre, difficile de pr\u00e9dire ce que demain sera \u2026 Peut-\u00eatre pas si souriant que \u00e7a.<\/p>\n<p>Un jour, peut-\u00eatre, des historiens d\u00e9sabus\u00e9s diront\u00a0: tout cela a commenc\u00e9 avec quelques recommandations de lecture sur le site d\u2019Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Il aimait Big Brother\u00a0\u00bb\u00a0\u00a0: ainsi s\u2019ach\u00e8ve le livre le plus actuel d\u2019Orwell\u00a0! 1984\u00a0: nous y voil\u00e0 enfin\u00a0! \u00c7a a commenc\u00e9 de mani\u00e8re insidieuse \u2026 Vous souhaitiez rencontrer l\u2019\u00e2me s\u0153ur\u00a0: vous avez laiss\u00e9 Tinder vous aider gr\u00e2ce \u00e0 son algorithme secret \u2026 et un paquet de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Brother, vous aimez\u00a0? 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Pour que le nouveau \u00ab\u00a0compteur intelligent\u00a0\u00bb fonctionne \u2026 intelligemment, il a besoin de donn\u00e9es \u2026 intelligentes\u00a0! Je sais, \u00e7a fait un peu truisme ou tautologie, mais parfois mieux vaut insister\u00a0! Le syst\u00e8me e.quilibre de l\u2019op\u00e9rateur historique sens\u00e9\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/03\/Pigeon.png?fit=887%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25793,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/insights-vous-avez-dit-insights\/","url_meta":{"origin":25191,"position":4},"title":"Insights ? Vous avez dit Insights !\u00a0","date":"8 octobre 2018","format":"gallery","excerpt":"En 2012, avec Alain Beauvieux, nous publions Les m\u00e9dias sociaux sans bla bla, l\u00e0 o\u00f9 se \u00ab\u00a0concentre la quintessence non seulement de l\u2019e.r\u00e9putation, mais aussi des attitudes, comportements, insights consommateurs, etc.\u00a0; c\u2019est l\u00e0 que les accros \u00e0 la s\u00e9rendipit\u00e9 effectueront leurs meilleurs d\u00e9couvertes\u00a0\u00bb. Si j\u2019\u00e9voque cet ouvrage, ce n\u2019est pas\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25423,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/nouvelle-loi-arrive-fera-respecter\/","url_meta":{"origin":25191,"position":5},"title":"La nouvelle loi arrive\u00a0: qui la fera respecter\u00a0?","date":"20 juin 2017","format":false,"excerpt":"Ou plut\u00f4t le nouveau r\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles, dont on parle de plus en plus dans le petit monde du marketing et cens\u00e9 renforcer les droits des citoyens\u00a0: droit \u00e0 l\u2019oubli, droit \u00e0 la portabilit\u00e9, refus du\u00a0profilage, etc. Et avec, cerise sur le g\u00e2teau, partage de\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Cauchemar.jpg?fit=640%2C425&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25191"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25191"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25191\/revisions"}],"predecessor-version":[{"id":25193,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25191\/revisions\/25193"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25192"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25191"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}