{"id":25160,"date":"2016-10-06T15:59:25","date_gmt":"2016-10-06T15:59:25","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25160"},"modified":"2016-10-06T15:59:25","modified_gmt":"2016-10-06T15:59:25","slug":"marketing-100-pages-ca-suffit","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-100-pages-ca-suffit\/","title":{"rendered":"Marketing : 100 pages, \u00e7a suffit !"},"content":{"rendered":"<p>Avant la triple r\u00e9volution du Web et l\u2019empowerment des consommateurs, puis du Web 2.0 et des m\u00e9dias sociaux, et enfin de la consommation collaborative et de l\u2019\u00e9conomie circulaire, les \u00ab\u00a0bibles\u00a0\u00bb des th\u00e9oriciens du marketing atteignaient les 700 \u00e0 800 pages\u00a0: imaginez leur pagination s\u2019ils tenaient d\u00e9sormais compte des modifications soci\u00e9tales r\u00e9centes\u00a0!<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg\"><img data-attachment-id=\"25162\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-100-pages-ca-suffit\/100-pages\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?fit=402%2C429\" data-orig-size=\"402,429\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"100-pages\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?fit=281%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?fit=402%2C429\" loading=\"lazy\" class=\"size-medium wp-image-25162 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?resize=281%2C300\" alt=\"100-pages\" width=\"281\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?resize=281%2C300 281w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/100-pages.jpg?w=402 402w\" sizes=\"(max-width: 281px) 100vw, 281px\" data-recalc-dims=\"1\" \/><\/a>Sans pr\u00e9tendre que ces tonnes de connaissances et pratiques soient totalement inutiles, force est de reconna\u00eetre que dans bien des cas, elles servent \u2026 \u00e0 pas grand-chose, sinon \u00e0 d\u00e9go\u00fbter du marketing \u2013 notamment les patrons de startup qui pourtant en auraient bien besoin.<\/p>\n<p>Ce livre vous propose de faire le m\u00e9nage entre inutile et superflu pour ne retenir que quelques pierres angulaires\u00a0; quelques pratiques ais\u00e9es \u00e0 mettre en \u0153uvre pour instiller le marketing \u2013 et surtout l\u2019esprit marketing \u2013 dans toute l\u2019entreprise en 8 \u00e9tapes clefs.<\/p>\n<p>Pour le commander, c\u2019est <a href=\"http:\/\/www.editions-kawa.com\/home\/164-marketing-100-pages-ca-suffit-.html\">ici<\/a> \u2026 et bient\u00f4t dans toutes vos librairies en ligne habituelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant la triple r\u00e9volution du Web et l\u2019empowerment des consommateurs, puis du Web 2.0 et des m\u00e9dias sociaux, et enfin de la consommation collaborative et de l\u2019\u00e9conomie circulaire, les \u00ab\u00a0bibles\u00a0\u00bb des th\u00e9oriciens du marketing atteignaient les 700 \u00e0 800 pages\u00a0: imaginez leur pagination s\u2019ils tenaient&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[196,195,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing : 100 pages, \u00e7a suffit ! 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Pr\u00e9face de Pierre Volle","date":"7 novembre 2016","format":"gallery","excerpt":"Mon ami Pierre Volle, Professeur \u00e0 Paris-Dauphine et Pr\u00e9sident honoraire de l\u2019AFM, a eu la gentillesse de r\u00e9diger la pr\u00e9face de Marketing\u00a0: 100 pages, \u00e7a suffit\u00a0! Pour un livre qui se donne comme projet de pr\u00e9senter l\u2019essentiel du marketing en 100 pages, rien de tel qu\u2019une pr\u00e9face\u2026 courte ! Oui,\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25279,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/sophie-callies-100-pages-ca-suffit\/","url_meta":{"origin":25160,"position":1},"title":"Sophie Callies : 100 pages, \u00e7a suffit !","date":"13 d\u00e9cembre 2016","format":"gallery","excerpt":"Mon amie Sophie Callies, fondatrice de SO'xperts, explique que le Persona est l\u2019avenir de la segmentation dans Marketing : 100 pages, \u00e7a suffit ! Invent\u00e9s pour designer des produits par A. Cooper en 1998, les Personas sont maintenant de plus en plus utilis\u00e9s dans les domaines du marketing et du\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/Sophie-Callies.jpg?fit=653%2C435&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25318,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/herve-kabla-100-pages-ca-suffit\/","url_meta":{"origin":25160,"position":2},"title":"Herv\u00e9 Kabla\u00a0: 100 pages, \u00e7a suffit !","date":"30 janvier 2017","format":"gallery","excerpt":"Mon ami Herv\u00e9 Kabla, Pr\u00e9sident de Be Angels, souligne les bonnes pratiques du social selling\u00a0dans Marketing : 100 pages, \u00e7a suffit ! En une petite dizaine d\u2019ann\u00e9es, les outils de la communication digitale se sont diffus\u00e9s au sein des entreprises \u00e9voluant en B2B. R\u00e9seaux sociaux, communaut\u00e9s en ligne, sites de\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/Kabla.jpg?fit=512%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25205,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/pratiques-commerciales-trompeuses\/","url_meta":{"origin":25160,"position":3},"title":"Pratiques commerciales trompeuses","date":"10 novembre 2016","format":"gallery","excerpt":"Le sujet du salaires des fonctionnaires en g\u00e9n\u00e9ral, et des professeurs en particulier, constitue un sujet clivant sur lequel les Fran\u00e7ais ont des avis assez tranch\u00e9s\u00a0: leur demander s\u2019ils sont pour ou contre une \u00e9ventuelle augmentation de leur salaire ne peut que susciter un fort int\u00e9r\u00eat pour un tel sondage,\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/4578137913_4973556979_z.jpg?fit=480%2C640&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26838,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-entre-libertes-individuelles-et-responsabilite-collective-par-christophe-rougon\/","url_meta":{"origin":25160,"position":4},"title":"Le marketing, entre libert\u00e9s individuelles et responsabilit\u00e9 collective, par Christophe Rougon.","date":"7 octobre 2024","format":false,"excerpt":"Christophe Rougon, Responsable du marketing Strat\u00e9gique, Groupe La Macif, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du Comit\u00e9 Scientifique de l\u2019Adetem\u00a0: Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise\u00a0! 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