{"id":25053,"date":"2016-06-06T10:52:34","date_gmt":"2016-06-06T10:52:34","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25053"},"modified":"2016-06-06T10:52:34","modified_gmt":"2016-06-06T10:52:34","slug":"blockchain-entre-mecanique-quantique-second-life","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/blockchain-entre-mecanique-quantique-second-life\/","title":{"rendered":"La Blockchain, entre la m\u00e9canique quantique et Second Life"},"content":{"rendered":"<p>La Blockchain est un Eldorado qui se situe quelque-part entre la m\u00e9canique quantique et Second Life, pas tr\u00e8s loin d\u2019Internet.<\/p>\n<p>Un Eldorado, car elle permet de r\u00e9aliser des transactions financi\u00e8res pour trois fois rien et de mani\u00e8re totalement s\u00e9curis\u00e9e\u00a0; tout le monde s\u2019y int\u00e9resse, et notamment les banques qui utilisent encore un syst\u00e8me ant\u00e9diluvien pour leurs transactions. Mais elle ne sont pas les seules\u00a0: les pouvoirs publics regardent la Blockchain avec beaucoup d\u2019int\u00e9r\u00eat et un zeste de soup\u00e7on, puisqu\u2019elle permet de battre monnaie (la r\u00e9f\u00e9rence, c\u2019est le Bitcoin), en contradiction avec leurs privil\u00e8ges r\u00e9galiens\u00a0; et bien s\u00fbr, toute le petit monde de la FinTech qui esp\u00e8re faire fortune et d\u00e9tr\u00f4ner les GAFA et autres TUNA.<\/p>\n<p>Un Eldorado, mais aussi les portes de l\u2019Enfer pour les institutions\u00a0: car les premiers \u00e0 p\u00e2tir d\u2019un syst\u00e8me totalement d\u00e9centralis\u00e9 seront bien \u00e9videmment \u2026 les banques et les gouvernements\u00a0!<\/p>\n<p>La Blockchain s\u2019apparente aussi \u00e0 la m\u00e9canique quantique parce si tout le monde en parle, peu de sp\u00e9cialistes savent r\u00e9ellement de quoi ils parlent\u00a0: Einstein se plaisait \u00e0 dire que seule une poign\u00e9e de physiciens (dont il faisait partie) \u00e9taient capable de comprendre r\u00e9ellement la m\u00e9canique quantique\u00a0; on pourrait presque dire la m\u00eame chose de la Blockchain \u2026 ce qui n\u2019emp\u00eache pas tout le monde d\u2019en parler, avec curiosit\u00e9, inqui\u00e9tude ou suffisance, selon sa posture.<\/p>\n<p>Et Second Life\u00a0? En 2007, le r\u00e9seau social en 3D pr\u00e9figurait le futur de la toile, il \u00e9tait v\u00e9cu comme incontournable, tellement \u00e0 la mode que nos deux candidats \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle y avaient construit leur \u00eele\u00a0; et les banques (encore elles) y recrutaient leurs futurs collaborateurs \u00e0 grands renforts de publicit\u00e9.<\/p>\n<p>La Blockchain n\u2019est pas tr\u00e8s loin non plus d\u2019Internet, puisque c\u2019est un protocole facilitant des \u00e9changes\u00a0: de donn\u00e9es pour la toile, de transactions pour la Blockchain.<\/p>\n<p>Mais un Internet balbutiant, car aujourd\u2019hui, la Blockchain ne repose par sur un protocole unique (ou plut\u00f4t un ensemble de protocoles) comme TCP\/IP, mais chacun y va de son petit protocole\u00a0; celui du Bitcoin a \u00e9t\u00e9 mis au point par \u2026 on ne sait pas trop qui, puisque personne n\u2019a jamais rencontr\u00e9 Satoshi Nakamoto, son concepteur\u00a0!<\/p>\n<p>Quand \u00e0 la s\u00e9curit\u00e9 absolue du syst\u00e8me, on peut \u00e9galement avoir quelques doutes, quand on observe la vitesse \u00e0 laquelle le cours du Bitcoin fluctue\u00a0: p\u00each\u00e9 de jeunesse ou instabilit\u00e9 inh\u00e9rente \u00e0 toute Blockchain\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Blockchain est un Eldorado qui se situe quelque-part entre la m\u00e9canique quantique et Second Life, pas tr\u00e8s loin d\u2019Internet. Un Eldorado, car elle permet de r\u00e9aliser des transactions financi\u00e8res pour trois fois rien et de mani\u00e8re totalement s\u00e9curis\u00e9e\u00a0; tout le monde s\u2019y int\u00e9resse, et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Blockchain, entre la m\u00e9canique quantique et Second Life - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/blockchain-entre-mecanique-quantique-second-life\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Blockchain, entre la m\u00e9canique quantique et Second Life - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La Blockchain est un Eldorado qui se situe quelque-part entre la m\u00e9canique quantique et Second Life, pas tr\u00e8s loin d\u2019Internet. 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