{"id":25037,"date":"2016-05-10T06:50:46","date_gmt":"2016-05-10T06:50:46","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25037"},"modified":"2016-05-10T06:50:46","modified_gmt":"2016-05-10T06:50:46","slug":"ca-cest-sondage","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/","title":{"rendered":"\u00c7a, c\u2019est du sondage"},"content":{"rendered":"<p>Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais la notori\u00e9t\u00e9 de ses produits n\u2019aura \u00e9t\u00e9 aussi bonne\u00a0!<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg\" rel=\"attachment wp-att-25039\"><img data-attachment-id=\"25039\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/panzani\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=800%2C669\" data-orig-size=\"800,669\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Panzani\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=300%2C251\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=800%2C669\" loading=\"lazy\" class=\" wp-image-25039 aligncenter\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?resize=489%2C426\" alt=\"Panzani\" width=\"489\" height=\"426\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Allez, circulez, il n\u2019y a rien \u00e0 voir\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - 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Pas vraiment \u2026 parce\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Green.jpg?fit=772%2C738&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24724,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/innovation-cherchez-lerreur\/","url_meta":{"origin":25037,"position":1},"title":"Innovation : cherchez l\u2019erreur !","date":"28 octobre 2007","format":false,"excerpt":"J\u2019ai r\u00e9cemment eu la curiosit\u00e9 de regarder sur Ciao1 ce que les consommateurs disaient des Produits de l\u2019Ann\u00e9e 20072\u00a0: tous ne sont pas comment\u00e9s, mais j\u2019ai quand m\u00eame r\u00e9ussi \u00e0 d\u00e9nicher un dentifrice, des tampons p\u00e9riodiques et des couches. Force est de reconna\u00eetre que les avis sont plut\u00f4t partag\u00e9s\u00a0: deux\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26211,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-du-miserabilisme\/","url_meta":{"origin":25037,"position":2},"title":"Le marketing du mis\u00e9rabilisme","date":"21 septembre 2020","format":"gallery","excerpt":"La crise des gilets l\u2019a mise en \u00e9vidence, celle du Covid-19 l\u2019a exacerb\u00e9e, je parle bien entendu de la fracture sociale et de l\u2019extr\u00eame pauvret\u00e9 d\u2019une partie grandissante de la population fran\u00e7aise. Aujourd\u2019hui le niveau de vie moyen des 10% des Fran\u00e7aise les plus pauvres \u00e9tait de 8 580\u20ac par\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/1.jpg?fit=403%2C330&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24747,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-responsable\/","url_meta":{"origin":25037,"position":3},"title":"Marketing responsable","date":"22 avril 2014","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de David qui s\u2019interroge sur le marketing responsable.Question : Quelle est l\u2019\u00e9volution de la consommation socialement responsable ces derni\u00e8res ann\u00e9es ? Quels sont les facteurs ayant conduit \u00e0 ce mouvement ?Les Fran\u00e7ais ne changent pas massivement\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24721,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-un-conte-de-fee-2\/","url_meta":{"origin":25037,"position":4},"title":"Le marketing, un conte de f\u00e9e ?","date":"15 janvier 2009","format":false,"excerpt":"En terme de produits - ou plus pr\u00e9cis\u00e9ment de positionnement produits -, le marketing repose sur le triptyque : insight, b\u00e9n\u00e9fice, support avec, certes, quelques variantes s\u00e9mantiques, b\u00e9n\u00e9fice pouvant se r\u00e9\u00e9crire promesse ou avantage ; et support, justification ou reason why en bon franglais. C'est son positionnement qui donne son\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24720,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-consommateur-prefere-la-frugalite\/","url_meta":{"origin":25037,"position":5},"title":"Le consommateur pr\u00e9f\u00e8re la frugalit\u00e9","date":"28 octobre 2009","format":false,"excerpt":"\"Aux produits de derni\u00e8re g\u00e9n\u00e9ration toujours plus complexes, les consommateurs pr\u00e9f\u00e8rent les appareils simples et faciles d'utilisation.\" Ce n'est pas moi qui le dit, mais McKinsey, apr\u00e8s avoir interrog\u00e9 2000 am\u00e9ricains. Par contre, c'est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions de L'atelier, fort de mon\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25037"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037\/revisions"}],"predecessor-version":[{"id":25041,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037\/revisions\/25041"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25038"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}