{"id":24900,"date":"2015-12-03T15:41:33","date_gmt":"2015-12-03T15:41:33","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/12\/03\/il-n-y-a-pas-que-le-fric-dans-la-vie-3061526.html"},"modified":"2015-12-03T15:41:33","modified_gmt":"2015-12-03T15:41:33","slug":"il-ny-a-pas-que-le-fric-dans-la-vie","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/","title":{"rendered":"Il n’y a pas que le fric dans la vie"},"content":{"rendered":"

\"passe-moi-ton-fric.jpg\"A l\u2019heure des m\u00e9dias sociaux et du \u00ab Tout le monde, il est beau, tout le monde, il est gentil \u00bb, et o\u00f9 les marques supplient les consommateurs de les aimer sur Facebook, un article comme : \u00ab Monsanto : un collectif international de juristes et d\u2019ONG lance ce jeudi un tribunal international pour juger la multinationale accus\u00e9e \u00ab\u00a0d\u2019\u00e9cocide\u00a0\u00bb \u00bb<\/em> a de quoi interpeler : une marque n\u2019a pas toujours besoin de s\u00e9duire pour \u00eatre faire du business \u2013 la preuve !<\/span><\/p>\n

En fait, dans le cas pr\u00e9sent, il suffit juste d\u2019\u00eatre plus puissant que ses d\u00e9tracteurs \u2026 et que ses clients : Monsanto vend des semences suffisamment trafiqu\u00e9es en Afrique pour que les agriculteurs ne puissent pas utiliser les graines des l\u00e9gumes qu\u2019elles auront donn\u00e9s !<\/span><\/p>\n

Monsanto n\u2019investit pas en communication ou en marketing \u2013 pas vraiment : la firme pr\u00e9f\u00e8re payer juristes et lobbyistes pour d\u00e9fendre ses int\u00e9r\u00eats pied \u00e0 pied.<\/span><\/p>\n

On peut m\u00eame rajouter de l\u2019huile sur le feu des crises que l\u2019on d\u00e9clenche, quitte \u00e0 se faire ha\u00efr comme Chick-Fil-A, dont le fondateur Dan Cathy a clam\u00e9 son opposition au mariage gay en 2012, s\u2019attirant un imm\u00e9diat boycott de la communaut\u00e9 gay \u2026 mais aussi le soutien des int\u00e9gristes locaux qui d\u00e9cid\u00e8rent d\u2019aller bruncher en famille dans ses restaurants pour lui apporter leur soutien.<\/span><\/p>\n

Une marque peut donc bien exister en se faisant d\u00e9tester d\u2019une part plus ou moins importante de la population d\u2019un pays \u2013 voir de la population mondiale dans le cas de Monsanto : mais franchement, j\u2019aurais personnellement du mal \u00e0 travailler pour de tels employeurs, car le matin, j\u2019aime bien me regarder dans la glace quand je me rase.<\/span><\/p>\n

Le business n\u2019est pas tout, l\u2019\u00e9thique compte aussi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019heure des m\u00e9dias sociaux et du \u00ab Tout le monde, il est beau, tout le monde, il est gentil \u00bb, et o\u00f9 les marques supplient les consommateurs de les aimer sur Facebook, un article comme : \u00ab Monsanto : un collectif international de juristes et d\u2019ONG lance ce jeudi…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[],"yoast_head":"\nIl n'y a pas que le fric dans la vie - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il n'y a pas que le fric dans la vie - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"A l\u2019heure des m\u00e9dias sociaux et du \u00ab Tout le monde, il est beau, tout le monde, il est gentil \u00bb, et o\u00f9 les marques supplient les consommateurs de les aimer sur Facebook, un article comme : \u00ab Monsanto : un collectif international de juristes et d\u2019ONG lance ce jeudi...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-03T15:41:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/4142470119.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/4142470119.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/4142470119.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/il-ny-a-pas-que-le-fric-dans-la-vie\/\",\"name\":\"Il n'y a pas que le fric dans la vie - 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Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans "Demain l\u2019assurance"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24759,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/e-reputation-le-nouveau-challenge-des-etudes-marketing\/","url_meta":{"origin":24900,"position":1},"title":"E.r\u00e9putation : le nouveau challenge des \u00e9tudes marketing","date":"20 janvier 2015","format":false,"excerpt":"L\u2019e.r\u00e9putation des marques, on en parle beaucoup \u2026 mais bien souvent sans trop savoir de quoi il s\u2019agit r\u00e9ellement\u00a0: beaucoup la confondent d\u2019ailleurs avec l\u2019image de marque, faute de savoir r\u00e9ellement ce que recouvre le concept.Les plus avertis distinguent ce qui tient de la publicit\u00e9 et de son efficacit\u00e9 \u2013\u2026","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26008,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls\/","url_meta":{"origin":24900,"position":2},"title":"Des gentils Bisounours aux vilains Trolls","date":"23 septembre 2019","format":"gallery","excerpt":"Il y avait bien d\u00e9j\u00e0 eu un 1er travail de sape d\u00e8s 1976 avec le lancement des Produits Libres par Carrefour\u00a0: d\u00e9sormais, ce n\u2019est la marque du fabricant qui cautionne le produit, mais l\u2019enseigne qui le distribue. Il y avait bien eu aussi une alerte \u00e0 la fin des ann\u00e9es\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/P1500770.jpg?fit=538%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26202,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls-2\/","url_meta":{"origin":24900,"position":3},"title":"Des gentils Bisounours aux vilains Trolls #2","date":"18 juin 2020","format":"gallery","excerpt":"2\u00e8me partie de ma contribution \u00e0 l\u2019ouvrage collectif WEB 2.0 15 ans d\u00e9j\u00e0 et apr\u00e8s\u00a0?\u00a0; pour lire celles de mes copains, le livre s\u2019ach\u00e8te ici \u2026 et pour relire la 1\u00e8re partie, c\u2019est ici. 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