{"id":24898,"date":"2015-12-07T16:29:08","date_gmt":"2015-12-07T16:29:08","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/12\/07\/rencontre-3061821.html"},"modified":"2016-04-11T09:55:29","modified_gmt":"2016-04-11T09:55:29","slug":"rencontre-avec-le-fondateur-du-compte-nickel","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/rencontre-avec-le-fondateur-du-compte-nickel\/","title":{"rendered":"Rencontre avec le fondateur du Compte Nickel"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>Pierre de Perthuis<\/strong> pr\u00e9sentait r\u00e9cemment le <strong>Compte Nickel<\/strong> lors de l\u2019Adetem Marketing Factory\u00a0; rencontre avec la vainqueur des Prix de l\u2019Excellence Marketing.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>MarketingIsDead :<\/strong> <em>Pierre, tu as gagn\u00e9 le Prix de l\u2019Excellence Marketing de l\u2019Adetem en Juillet dernier avec la lancement du Compte Nickel\u00a0: en deux mots, pour ceux qui ne le conna\u00eetraient pas encore, c\u2019est quoi le Compte Nickel\u00a0?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>Pierre de Perthuis\u00a0:<\/strong> Compte-Nickel c&rsquo;est un compte tout simple juste pour payer et \u00eatre pay\u00e9; concr\u00e8tement c&rsquo;est :\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">un RIB pour effectuer tous les pr\u00e9l\u00e8vements (EDF, assurance, Imp\u00f4ts&#8230;) tous les virements (salaires, pensions, allocations&#8230;),<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">une carte MasterCard internationale pour payer dans les magasins ou sur Internet et retirer du cash, en France et \u00e0 l&rsquo;\u00e9tranger,<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">un suivi complet home et mobile banking plus une plate forme clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">Bref, l&rsquo;essentiel de ce dont nous avons besoin pour g\u00e9rer notre \u00a0argent au jour le jour. Un produit basique, frugale et juste.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est par rapport aux banques ordinaires une quadruple rupture :\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est la premi\u00e8re fois qu&rsquo;un compte est ouvert \u00e0 tous. Aucune condition de revenu ou de patrimoine, aucun scoring il faut juste poss\u00e9der des papiers d&rsquo;identit\u00e9s.<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est le premier compte qui s&rsquo;ouvre en dehors d&rsquo;un r\u00e9seau bancaire, pas de questions intrusives, pas de ventes crois\u00e9es, l&rsquo;argent de nos clients et \u00e0 nos clients, on ne vous juge pas.<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est la premi\u00e8re fois qu&rsquo;un compte s&rsquo;ouvre en 5 minutes. RIB et carte sont disponibles imm\u00e9diatement chez le buraliste et le code PIN de la carte arrive par SMS.<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est le seul qui fonctionne en temps r\u00e9el, sans date de valeur, une exp\u00e9rience utilisateur unique.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">Le tout fonctionne \u00e9videment dans un univers s\u00e9curis\u00e9 et audit\u00e9 par les autorit\u00e9s de r\u00e9gulation<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">Compte-Nickel existe depuis f\u00e9vrier 2012, il a rapidement trouv\u00e9 son march\u00e9 avec plus de 200 000 clients et \u00a0plusieurs dizaines de milliers chaque mois. C&rsquo;est un v\u00e9ritable ph\u00e9nom\u00e8ne de soci\u00e9t\u00e9.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>MarketingIsDead :<\/strong> <em>Une sacr\u00e9 innovation donc, dans un monde bancaire qui ne brille pas par son originalit\u00e9\u00a0: comment fait-on pour imaginer un tel concept\u00a0?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>Pierre de Perthuis\u00a0: <\/strong>La recette est de bon sens : on repart du client, ses besoins, ses attentes et l&rsquo;analyse des (nombreux) points d&rsquo;insatisfaction des banques ordinaires.\u00a0<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">On y ajoute un grosse louche de technologie, un r\u00e9seau de distribution proche et r\u00e9f\u00e9rent et un bonne dose d&rsquo;\u00e9nergie entrepreneuriale.\u00a0<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">Une pinc\u00e9e de marketing et le tour est jou\u00e9.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>MarketingIsDead : <\/strong><em>Le Compte Nickel\u00a0ne s\u2019adresse pas qu\u2019aux laiss\u00e9s pour compte de la soci\u00e9t\u00e9 de consommation, mais quand m\u00eame\u00a0: il y a un petit c\u00f4t\u00e9 militant chez Pierre de Perthuis\u00a0?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\"><strong>Pierre de Perthuis\u00a0: <\/strong>Compte-Nickel est utile, simple, transparent et universel. Il ne s&rsquo;adresse effectivement \u00e0 tous. La structure de la client\u00e8le l&rsquo;atteste.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" id=\"media-895578\" class=\"\" style=\"margin: 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/00\/2563410070.jpg?resize=307%2C200\" alt=\"Pierre de Perthuis 2.jpg\" width=\"307\" height=\"200\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 10pt;\">C&rsquo;est un projet de rupture qui remet en cause des syst\u00e8mes \u00e9tablis, de quoi donner un sens \u00e0 une aventure d&rsquo;entrepreneurs. Pas vraiment militant mais s\u00fbrement r\u00e9volutionnaire, c&rsquo;est beaucoup plus amusant.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pierre de Perthuis pr\u00e9sentait r\u00e9cemment le Compte Nickel lors de l\u2019Adetem Marketing Factory\u00a0; rencontre avec la vainqueur des Prix de l\u2019Excellence Marketing. MarketingIsDead : Pierre, tu as gagn\u00e9 le Prix de l\u2019Excellence Marketing de l\u2019Adetem en Juillet dernier avec la lancement du Compte Nickel\u00a0: en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[150],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rencontre avec le fondateur du Compte Nickel - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/rencontre-avec-le-fondateur-du-compte-nickel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rencontre avec le fondateur du Compte Nickel - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Pierre de Perthuis pr\u00e9sentait r\u00e9cemment le Compte Nickel lors de l\u2019Adetem Marketing Factory\u00a0; rencontre avec la vainqueur des Prix de l\u2019Excellence Marketing. 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Tout d\u2019abord Ang\u00e9lique G\u00e9rard de\u00a0Free,\u00a042 ans, la plus fid\u00e8le collaboratrice de Xavier Niel, qui recrute en 1999 cette jeune dipl\u00f4m\u00e9e en techniques de communications\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Nuit.jpg?fit=630%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24765,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/quelques-photos\/","url_meta":{"origin":24898,"position":3},"title":"Quelques photos","date":"13 mai 2011","format":false,"excerpt":"\u00a0Hier, c\u2019\u00e9tait la remise des Troph\u00e9es Marketing Magazine 2011, dont l\u2019Adetem est partenaire\u00a0: tous les r\u00e9sultats sont ici.Je ne ferai pas de compte-rendu de la soir\u00e9e \u2013 d\u2019autant que \u00e7a twittait de partout\u00a0!Par contre, quelques petites photos souvenirs des troph\u00e9es de la cat\u00e9gorie \u00e9tudes, que j\u2019ai eu le plaisir de\u2026","rel":"","context":"Dans &quot;Etudes Marketing&quot;","img":{"alt_text":"Panel.jpg","src":"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/02\/2922175766.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25073,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/demain-cest-nuit-de-ladetem\/","url_meta":{"origin":24898,"position":4},"title":"Demain, c\u2019est la Nuit de l\u2019Adetem","date":"4 juillet 2016","format":"gallery","excerpt":"\u00c7a aurait pu \u00eatre la 11\u00e8me Nuit du Marketing, ce sera en fait la 1\u00e8re Nuit de l\u2019Adetem, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0! Quand un \u00e9v\u00e8nement marche bien, on a souvent tendance \u00e0 s\u2019endormir sur ses lauriers et r\u00e9utiliser les recettes qui en\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/07\/Nuit-2015.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25805,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-et-ses-outsiders-le-point-de-vue-de-christian-gatard\/","url_meta":{"origin":24898,"position":5},"title":"Le marketing et ses outsiders : le point de vue de Christian Gatard","date":"23 octobre 2018","format":"gallery","excerpt":"Avec mes amis du Conseil Scientifique de l\u2019Adetem, nous nous penchons sur le futur de notre profession \u2013 vaste sujet\u00a0! Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/CHRISTIAN-GATARD-1.jpg?fit=506%2C480&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24898"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24898"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24898\/revisions"}],"predecessor-version":[{"id":25009,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24898\/revisions\/25009"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25007"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}