{"id":24799,"date":"2013-09-04T14:50:59","date_gmt":"2013-09-04T14:50:59","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/09\/04\/bovary-is-dead-2976594.html"},"modified":"2013-09-04T14:50:59","modified_gmt":"2013-09-04T14:50:59","slug":"bovary-is-dead","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/bovary-is-dead\/","title":{"rendered":"Bovary is dead!"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-755355\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/02\/1876738741.jpg?w=1060\" alt=\"Bovary21.jpg\" data-recalc-dims=\"1\" \/>J\u2019ai eu la chance de lire cet \u00e9t\u00e9 en <em>\u00ab&nbsp;avant-premi\u00e8re&nbsp;\u00bb<\/em> le dernier opus de mon ami <em>Georges Lewi<\/em>&nbsp;: <strong>Bovary21<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">En fait, c\u2019est un des 3 ouvrages que j\u2019ai emport\u00e9 en vacances avec deux sommit\u00e9s&nbsp;: le dernier <em>Murakami<\/em> et <em>L\u2019homme qui rit<\/em>.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pour moi, il existe deux types de romans (= de mon point de vue de lecteur) : ceux que je ne peux terminer, tellement ils sont boursouffl\u00e9s d\u2019inutile (j\u2019ai cal\u00e9 sur L\u2019homme <em>qui rit<\/em>, tellement Hugo se la joue puits de science verbeux \u2013 le m\u00eame travers que pour les derniers <em>Eco<\/em>) ; et ceux que j\u2019ach\u00e8ve en passant la vitesse sup\u00e9rieure (comme <em>1Q84<\/em>, que j\u2019ai lu d\u2019une traite).<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Bien \u00e9videmment, je ne comparerai <em>Bovary21<\/em> ni \u00e0 l\u2019un, ni \u00e0 l\u2019autre&nbsp;: mais j\u2019avoue avoir pass\u00e9 un bon moment&nbsp;! Il se lit facilement, comme un policier : en fait, on attend depuis le d\u00e9but de savoir comment Georges va tuer son h\u00e9ro\u00efne.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Son \u00e9diteur (en 4<sup>i\u00e8me<\/sup> de couverture) dit que le livre flingue \u00e0 tout va dans le petit monde du marketing \u2026 mais l\u2019auteur commence par lui-m\u00eame, avec un petit \u00ab&nbsp;Georges&nbsp;\u00bb mort n\u00e9.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Et puis il y a aussi le nom du blog d\u2019Emma, <em>La tendance est morte<\/em>, qui n\u2019est pas sans m\u2019\u00e9voquer un certain marketing, lui aussi d\u00e9c\u00e9d\u00e9 !<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Difficile quand on est impliqu\u00e9 dans le marketing de prendre du recul par rapport \u00e0 l\u2019histoire : un roman, et notamment la suite de Flaubert, reste un roman, mais il est clair que la g\u00e9n\u00e9ration Y se pr\u00eatait bien \u00e0 ce trait\u00e9.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">J\u2019attends avec impatience la pi\u00e8ce de th\u00e9\u00e2tre \u2013 puisque l\u2019auteur \u00e9voque sur son <a href=\"http:\/\/www.mythologicorp.com\/\" target=\"_blank\">blog<\/a> un triptyque, avec l\u2019essai <em>Les Nouveaux Bovary<\/em> !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai eu la chance de lire cet \u00e9t\u00e9 en \u00ab&nbsp;avant-premi\u00e8re&nbsp;\u00bb le dernier opus de mon ami Georges Lewi&nbsp;: Bovary21. En fait, c\u2019est un des 3 ouvrages que j\u2019ai emport\u00e9 en vacances avec deux sommit\u00e9s&nbsp;: le dernier Murakami et L\u2019homme qui rit. Pour moi, il existe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bovary is dead! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/bovary-is-dead\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bovary is dead! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai eu la chance de lire cet \u00e9t\u00e9 en \u00ab&nbsp;avant-premi\u00e8re&nbsp;\u00bb le dernier opus de mon ami Georges Lewi&nbsp;: Bovary21. 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