{"id":24798,"date":"2013-09-18T07:54:12","date_gmt":"2013-09-18T07:54:12","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/09\/18\/pme-gagnez-en-competitivite-grace-a-votre-marketing-2978268.html"},"modified":"2013-09-18T07:54:12","modified_gmt":"2013-09-18T07:54:12","slug":"pme-gagnez-en-competitivite-grace-a-votre-marketing","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/pme-gagnez-en-competitivite-grace-a-votre-marketing\/","title":{"rendered":"PME : Gagnez en comp\u00e9titivit\u00e9 gr\u00e2ce \u00e0 votre marketing"},"content":{"rendered":"

Les PME, tout le monde les courtise \u2026 mais le marketing les ignore \u2013 et elles lui rende bien !<\/span><\/p>\n

Le marketing tel qu\u2019il s\u2019enseigne aujourd\u2019hui \u2013 et celui qui fait r\u00eaver les \u00e9tudiants des \u00e9coles de commerce \u2013, c\u2019est celui que pratiquent les multinationales : un marketing peut-\u00eatre efficace \u2013 quoi que 90% des lancements aboutissent \u2026 \u00e0 des \u00e9checs ! \u2013 mais souvent cher, et en tous cas n\u00e9cessitant des moyens hors de port\u00e9e des petites entreprises.<\/span><\/p>\n

\"PME.jpg\"<\/a><\/p>\n

Et pourtant, avec un peu de m\u00e9thodes et tout autant de bon sens, les PME pourraient d\u00e9cupler leurs r\u00e9sultats, en commercialisant des produits ou services mieux adapt\u00e9s aux attentes de leurs clients : leur proposer des grilles m\u00e9thodologiques adapt\u00e9es \u00e0 leurs capacit\u00e9s et \u00e0 leurs besoins, tels sont les objectifs que nous nous sommes fix\u00e9s avec Sophie Callies en r\u00e9digeant ce livre.<\/span><\/p>\n

D\u2019autant qu\u2019avec les m\u00e9dias sociaux, les petites entreprises peuvent d\u00e9sormais lutter presque d\u2019\u00e9gales \u00e0 \u00e9gales avec les tr\u00e8s grosses : bien souvent m\u00eame, les PME se r\u00e9v\u00e8lent plus agiles et performent l\u00e0 o\u00f9 les multinationales patinent !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les PME, tout le monde les courtise \u2026 mais le marketing les ignore \u2013 et elles lui rende bien ! Le marketing tel qu\u2019il s\u2019enseigne aujourd\u2019hui \u2013 et celui qui fait r\u00eaver les \u00e9tudiants des \u00e9coles de commerce \u2013, c\u2019est celui que pratiquent les multinationales : un…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[],"yoast_head":"\nPME : Gagnez en comp\u00e9titivit\u00e9 gr\u00e2ce \u00e0 votre marketing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/pme-gagnez-en-competitivite-grace-a-votre-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PME : Gagnez en comp\u00e9titivit\u00e9 gr\u00e2ce \u00e0 votre marketing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les PME, tout le monde les courtise \u2026 mais le marketing les ignore \u2013 et elles lui rende bien ! 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