{"id":24795,"date":"2013-10-21T12:00:00","date_gmt":"2013-10-21T12:00:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/10\/16\/2-e-reputations-mais-un-seul-personal-branding-3-2981453.html"},"modified":"2013-10-21T12:00:00","modified_gmt":"2013-10-21T12:00:00","slug":"2-e-reputations-mais-un-seul-personal-branding-3","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/","title":{"rendered":"2 e.r\u00e9putations, mais un seul personal branding #3"},"content":{"rendered":"

\"la-communication-digitale-expliquee-a-mon-boss.jpg\"Suite des note<\/a>s parues le 16 et le 18 octobre.<\/em><\/span><\/p>\n

La marmite est pr\u00eate \u00e0 exploser<\/strong><\/span><\/p>\n

Chaque individu jouit d\u2019une certaine r\u00e9putation parmi ses amis, ses parents \u2013 au sein de son syst\u00e8me priv\u00e9 ; tout comme il b\u00e9n\u00e9ficie d\u2019une autre r\u00e9putation dans sa vie professionnelle.<\/span><\/p>\n

Ce que nous enseigne Palo Alto, c\u2019est qu\u2019il convient que nos espaces priv\u00e9s et professionnels ne se recoupent pas trop : chaque individu doit pouvoir disposer d\u2019une r\u00e9putation priv\u00e9e diff\u00e9rente de sa r\u00e9putation professionnelle. Ou plut\u00f4t, sa r\u00e9putation priv\u00e9e doit rester inconnue de la sph\u00e8re professionnelle au sein de laquelle il \u00e9volue ; et vice versa.<\/span><\/p>\n

Le probl\u00e8me, c\u2019est que d\u00e8s que l\u2019on passe de la notion de r\u00e9putation \u00e0 celle d\u2019e.r\u00e9putation, les fronti\u00e8res explosent comme nous l\u2019avons rapidement \u00e9voqu\u00e9 : g\u00eanant !<\/span><\/p>\n

D\u2019autant plus g\u00eanant que la notion d\u2019e.r\u00e9putation n\u2019est qu\u2019une subtilit\u00e9 pour \u00e9voquer ce qui \u00e9merge de la r\u00e9putation d\u2019un individu sur la toile ; mais ce n\u2019est pas parce que le Web social constitue une autre vitrine, un autre miroir, que les individus sont devenus doubles : c\u2019est notre r\u00e9putation toute enti\u00e8re qu\u2019Internet met sur la place publique.<\/span><\/p>\n

En d\u2019autres termes, en niant toute fronti\u00e8re entre vies priv\u00e9e et professionnelles ; en m\u00e9langeant e.r\u00e9putations personnelle et professionnelle, le Web social \u00e9limine ce qui pour la majorit\u00e9 d\u2019entre nous constituait l\u2019ultime soupape de s\u00e9curit\u00e9 : un espace privatif totalement s\u00fbr et cach\u00e9 des regards.<\/span><\/p>\n

Bref, la marmite est pr\u00eate \u00e0 exploser.<\/span><\/p>\n

L\u2019invasion de la vie personnelle dans la sph\u00e8re professionnelle se r\u00e9v\u00e8lera tout aussi d\u00e9vastateur que celle de la vie professionnelle dans la sph\u00e8re priv\u00e9e : l\u2019hom\u00e9ostasie des multiples syst\u00e8mes o\u00f9 nous vivons ne pouvant \u00eatre maintenue par cause d\u2019accumulation de signaux contradictoires, c\u2019est la ruine totale.<\/span><\/p>\n

\u00e0 suivre …<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Suite des notes parues le 16 et le 18 octobre. La marmite est pr\u00eate \u00e0 exploser Chaque individu jouit d\u2019une certaine r\u00e9putation parmi ses amis, ses parents \u2013 au sein de son syst\u00e8me priv\u00e9 ; tout comme il b\u00e9n\u00e9ficie d\u2019une autre r\u00e9putation dans sa vie professionnelle….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151,128],"tags":[],"yoast_head":"\n2 e.r\u00e9putations, mais un seul personal branding #3 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 e.r\u00e9putations, mais un seul personal branding #3 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Suite des notes parues le 16 et le 18 octobre. La marmite est pr\u00eate \u00e0 exploser Chaque individu jouit d\u2019une certaine r\u00e9putation parmi ses amis, ses parents \u2013 au sein de son syst\u00e8me priv\u00e9 ; tout comme il b\u00e9n\u00e9ficie d\u2019une autre r\u00e9putation dans sa vie professionnelle....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-21T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/1410308872.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/1410308872.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/00\/1410308872.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/\",\"name\":\"2 e.r\u00e9putations, mais un seul personal branding #3 - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/#primaryimage\"},\"datePublished\":\"2013-10-21T12:00:00+00:00\",\"dateModified\":\"2013-10-21T12:00:00+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2 e.r\u00e9putations, mais un seul personal branding #3\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2 e.r\u00e9putations, mais un seul personal branding #3 - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-3\/","og_locale":"fr_FR","og_type":"article","og_title":"2 e.r\u00e9putations, mais un seul personal branding #3 - Marketing is Dead","og_description":"Suite des notes parues le 16 et le 18 octobre. 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R\u00e9cemment est apparue en marketing la notion nouvelle de r\u00e9putation : nouvelle facette de l'image de marque ? Gadget \u00e0 la mode Web 2.0 ? Ou petite \u2013 mais bien r\u00e9elle \u2013 r\u00e9volution ? A priori, rien ne distingue fondamentalement l'image de\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24713,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque-suite\/","url_meta":{"origin":24795,"position":1},"title":"R\u00e9putation ou image de marque (suite) ?","date":"24 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64 - suite des posts des 10 et 17\/11\/2008. Entreprise citoyenne et marketing humain Comment r\u00e9agir dans ce nouveau paysage, quelle strat\u00e9gie adopter ? 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