{"id":24787,"date":"2013-11-27T11:49:00","date_gmt":"2013-11-27T11:49:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/11\/20\/les-assureurs-face-a-la-consommation-collaborative-2985152.html"},"modified":"2013-11-27T11:49:00","modified_gmt":"2013-11-27T11:49:00","slug":"les-assureurs-face-a-la-consommation-collaborative","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/les-assureurs-face-a-la-consommation-collaborative\/","title":{"rendered":"Les assureurs face \u00e0 la consommation collaborative."},"content":{"rendered":"

\"C\u00e9dricLe 5 Novembre dernier, le LAB organisait une matin\u00e9e sur le th\u00e8me : Le d\u00e9veloppement de la consommation collaborative, quels impacts sur l’Assurance et Services Financiers ?<\/span><\/p>\n

Cette r\u00e9union s\u2019est achev\u00e9e par une table ronde r\u00e9unissant quelques professionnels de l\u2019assurance et de la consommation collaborative, qui reformulent ici leurs r\u00e9ponses.<\/span><\/p>\n

Aujourd\u2019hui, entretien avec C\u00e9dric Giorgi, un des fondateurs de cookening.com<\/a>.<\/span><\/p>\n

MarketingIsDead :<\/strong> En deux mots, c\u2019est quoi Cookening ?<\/em><\/span><\/p>\n

C\u00e9dric Giorgi :<\/strong> Cookening est une place de march\u00e9 en ligne facilitant l\u2019organisation de repas \u00e0 la maison entre particuliers. Ces repas sont des moments  de rencontres exceptionnelles, r\u00e9unissant des personnes qui n\u2019auraient jamais pu se rencontrer par ailleurs, dans un lieu privil\u00e9gi\u00e9 favorisant la convivialit\u00e9, et autour d\u2019une cuisine authentique.<\/span><\/p>\n

Concr\u00e8tement, nous utilisons les repas chez l’habitant, les repas \u00e0 la maison comme le moyen de connecter les gens, connecter les cultures. Nous sommes en plein dans l’\u00e9conomie collaborative, en travaillant sur l’impact social de cette nouvelle \u00e9conomie.<\/span><\/p>\n

MarketingIsDead : <\/strong>Apr\u00e8s plusieurs ann\u00e9es dans des groupes comme Seesmic ou Scoop.it, qu\u2019est-ce quoi t\u2019a pouss\u00e9 \u00e0 te lancer dans la consommation collaborative ?<\/em><\/span><\/p>\n

C\u00e9dric Giorgi :<\/strong> Le fait d’\u00eatre au contact d’entrepreneurs, que ce soit Marc Rougier, Ludovic Le Moan et Guillaume Decugis chez Scoop.it et Loic Le Meur chez Seesmic, est clairement ce qui m’a donn\u00e9 envie d’entreprendre, de me lancer dans mon propre projet. C’est l’envie d’avoir un impact qui fait entreprendre, l’envie de faire bouger les choses, de changer une partie de la vie des gens, ne serait-ce que le temps d’un repas comme avec Cookening.<\/span><\/p>\n

Je n’avais pas pr\u00e9vu de me lancer dans la consommation collaborative, j’ai d\u00e9couvert le concept, l’\u00e9cosyst\u00e8me apr\u00e8s avoir eu l’id\u00e9e de Cookening, et cela n’a fait que finir de me convaincre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le 5 Novembre dernier, le LAB organisait une matin\u00e9e sur le th\u00e8me : Le d\u00e9veloppement de la consommation collaborative, quels impacts sur l’Assurance et Services Financiers ? Cette r\u00e9union s\u2019est achev\u00e9e par une table ronde r\u00e9unissant quelques professionnels de l\u2019assurance et de la consommation collaborative,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[150],"tags":[],"yoast_head":"\nLes assureurs face \u00e0 la consommation collaborative. - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-assureurs-face-a-la-consommation-collaborative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les assureurs face \u00e0 la consommation collaborative. - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le 5 Novembre dernier, le LAB organisait une matin\u00e9e sur le th\u00e8me : Le d\u00e9veloppement de la consommation collaborative, quels impacts sur l’Assurance et Services Financiers ? 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