{"id":24782,"date":"2014-10-13T09:19:31","date_gmt":"2014-10-13T09:19:31","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2014\/10\/13\/eric-larcheveque-et-la-maison-du-bitcoin.html"},"modified":"2014-10-13T09:19:31","modified_gmt":"2014-10-13T09:19:31","slug":"eric-larcheveque-et-la-maison-du-bitcoin","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/eric-larcheveque-et-la-maison-du-bitcoin\/","title":{"rendered":"Eric Larchev\u00eaque et la Maison du Bitcoin"},"content":{"rendered":"

\"Larchev\u00eaque.jpeg\"En 2012, Eric Larchev\u00eaque<\/strong>, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem<\/strong>, parlait de sa derni\u00e8re startup : Prixing<\/strong>. La semaine pass\u00e9e, au Colloque Prospective du LAB<\/strong>, il \u00e9voquait son nouveau b\u00e9b\u00e9 : la Maison du Bitcoin<\/strong>. Rencontre avec un serial entrepreneur.<\/span><\/p>\n

MarketingIsDead :<\/strong> Eric, tu viens de lancer la Maison du Bitcoin : en deux mots, c’est quoi le Bitcoin ?j Une monnaie sans \u00ab\u00a0vrai\u00a0\u00bb r\u00e9gulateur, c’est hyper dangereux, il y a d\u00e9j\u00e0 eu un accident grave au Japon, avec Mt. Gox.<\/em><\/span><\/p>\n

Eric Larchev\u00eaque :<\/strong> Bitcoin est \u00e0 la fois une nouvelle forme d’argent et un r\u00e9seau de paiement novateur. Il s’agit d’une technologie pair \u00e0 pair, fonctionnant sans autorit\u00e9 centrale. La gestion des transactions et la cr\u00e9ation de bitcoins est g\u00e9r\u00e9e par un algorithme pr\u00e9dictif et inalt\u00e9rable. Bitcoin est libre et ouvert, personne ne le poss\u00e8de, ni ne le contr\u00f4le. Le syst\u00e8me financier classique base sa s\u00e9curit\u00e9 sur un principe du contr\u00f4le d’acc\u00e8s et de la cooptation de ses acteurs ; Bitcoin est s\u00e9curis\u00e9 par un mod\u00e8le math\u00e9matique d\u00e9centralis\u00e9 permettant \u00e0 tout \u00e0 chacun de se joindre au syst\u00e8me sans aucun contr\u00f4le. Ce changement fondamental de paradigme permet la cr\u00e9ation d’usages prometteurs via une innovation constante impossible \u00e0 retrouver dans les mod\u00e8les actuels.<\/span><\/p>\n

Mt Gox est une place de march\u00e9 qui a fait faillite, entrainant la perte de centaine de millions de dollars. Cette place de march\u00e9 agissait comme un mod\u00e8le centralis\u00e9, exactement sur le m\u00eame principe qu’une banque classique. Il faut en effet bien distinguer le mod\u00e8le Bitcoin (d\u00e9centralis\u00e9, o\u00f9 chacun est sa propre banque, sans point de compromission central), et le mod\u00e8le \u00ab banque \u00bb (Mt Gox) o\u00f9 les utilisateurs confient leurs avoir \u00e0 un tiers de \u00ab confiance \u00bb.<\/span><\/p>\n

La chute de Mt Gox n’est donc pas li\u00e9e \u00e0 Bitcoin en tant quel tel, et est au final plut\u00f4t proche des escroqueries type Madoff que l’on peut rencontrer d\u00e8s que la confiance est plac\u00e9e dans un tiers plut\u00f4t que dans un syst\u00e8me math\u00e9matiquement prouv\u00e9.<\/span><\/p>\n

MarketingIsDead :<\/strong> Le fondateur du Bitcoin, Satoshi Nakamoto, personne ne le conna\u00eet vraiment, et il a compl\u00e8tement disparu dans la nature il y a des ann\u00e9es : mythe ou r\u00e9alit\u00e9  s\u00e9rieuse ?<\/em><\/span><\/p>\n

Eric Larchev\u00eaque :<\/strong> En effet, Satoshi Nakamoto a disparu dans la nature deux ans environ apr\u00e8s avoir partag\u00e9 son invention. Aujourd’hui encore, personne ne sait qui est r\u00e9ellement Satoshi Nakamoto. Mais ceci n’a en r\u00e9alit\u00e9 que peu d’importance, car Bitcoin ne reposant sur aucun organe de contr\u00f4le et son code informatique \u00e9tant compl\u00e8tement ouvert, la connaissance de l’identit\u00e9 de son cr\u00e9ateur n’apporte aucun avantage sp\u00e9cifique.<\/span><\/p>\n

MarketingIsDead :<\/strong> Pour revenir \u00e0 toi, c’est qui la Maison du Bitcoin ?               <\/em><\/span><\/p>\n

Eric Larchev\u00eaque :<\/strong> La Maison du Bitcoin est le premier comptoir de change fran\u00e7ais. Pour pouvoir obtenir des bitcoins, le plus simple est en effet de les acheter avec des euros. Nous proposons une solution simple et imm\u00e9diate.<\/span><\/p>\n

Vous y trouverez aussi des formations gratuites et ouvertes au grand public, que nous organisons r\u00e9guli\u00e8rement. Enfin, il s’agit aussi d’un hub o\u00f9 se retrouvent bitcoiners et startups, dans un objectif de stimuler l’innovation autour de cette technologie.<\/span><\/p>\n

MarketingIsDead :<\/strong> Et comment comptez-vous gagner de \u2026 l’argent \u00ab classique \u00bb dans cette nouvelle structure ?<\/em><\/span><\/p>\n

Eric Larchev\u00eaque :<\/strong> Nous travaillons sur des technologies de s\u00e9curisation des portefeuilles Bitcoin, bas\u00e9es sur un des piliers de l’ing\u00e9ni\u00e9rie fran\u00e7aises : la carte \u00e0 puce. En apportant aux utilisateurs de Bitcoin les m\u00eame niveaux de s\u00e9curit\u00e9 que les cartes bancaires, nous avons pour objectif de d\u00e9velopper une solution globale qui permettra litt\u00e9ralement de mettre Bitcoin dans toutes les mains. A terme, nous souhaitons donc \u00eatre un acteur majeur du Bitcoin mondial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En 2012, Eric Larchev\u00eaque, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem, parlait de sa derni\u00e8re startup : Prixing. La semaine pass\u00e9e, au Colloque Prospective du LAB, il \u00e9voquait son nouveau b\u00e9b\u00e9 : la Maison du Bitcoin. Rencontre avec un serial entrepreneur. MarketingIsDead : Eric, tu…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[150],"tags":[],"yoast_head":"\nEric Larchev\u00eaque et la Maison du Bitcoin - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/eric-larcheveque-et-la-maison-du-bitcoin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Larchev\u00eaque et la Maison du Bitcoin - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"En 2012, Eric Larchev\u00eaque, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem, parlait de sa derni\u00e8re startup : Prixing. 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