{"id":24769,"date":"2015-09-03T09:48:00","date_gmt":"2015-09-03T09:48:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/09\/02\/human-psycho-3054912.html"},"modified":"2015-09-03T09:48:00","modified_gmt":"2015-09-03T09:48:00","slug":"human-psycho","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/human-psycho\/","title":{"rendered":"Human Psycho"},"content":{"rendered":"

Alexandre Rispal<\/strong> a particip\u00e9 \u00e0 l’ouvrage collectif des Mardis du Luxembourg : Rupture, vous avez disrupture ?<\/em> Il r\u00e9cidive aujourd’hui avec Human Psycho<\/em>.<\/span><\/p>\n

MarketingIsDead :<\/strong> Tu as contribu\u00e9 \u00e0 Rupture, vous avez Disrupture ? en  traitant d’un sujet plut\u00f4t vaste : Une nouvelle direction pour l’Humanit\u00e9. Pourquoi ?<\/span><\/em><\/p>\n

Alexandre Rispal :<\/strong> <\/span>Je souhaitais dresser un portrait des formidables avanc\u00e9es technologiques de ces derni\u00e8res ann\u00e9es. Si ces progr\u00e8s changent tout dans notre quotidien, je pensais trouver des sous-jacents permettant de comprendre pourquoi cette acc\u00e9l\u00e9ration de l’histoire se produit en ce moment.<\/span><\/p>\n

MarketingIsDead :<\/strong> <\/span>Et alors ?<\/em><\/span><\/p>\n

Alexandre Rispal :<\/strong> <\/span><\/span>Nous sommes face \u00e0 de profonds changements. Ce qui est frappant, c’est que ces changements op\u00e8rent sur le mode solutionniste comme le souligne Morozov. Plus besoin de penser, on nous assiste num\u00e9riquement pour avoir une solution \u00e0 tous nos probl\u00e8mes (parfois en anticipant m\u00eame les probl\u00e8mes …).<\/span><\/p>\n

MarketingIsDead :<\/strong> <\/span><\/em><\/span>Les besoins des consommateurs sont donc mieux servis ?<\/span><\/em><\/p>\n

Alexandre Rispal :<\/strong> <\/span><\/span>A court terme, oui, sans doute. Toutefois, ces \u00e9volutions s’appuient sur un corpus id\u00e9ologique estimant que l’humanit\u00e9 telle qu’elle est aujourd’hui est incompl\u00e8te, nocive. Ce mouvement de pens\u00e9e est parti de la Silicon Valley et fait donc de la technologie un moyen aux services d’id\u00e9aux politiques. Cet id\u00e9al est le suivant : il faut augmenter l’homme, atteindre un nouveau stade de l’\u00e9volution. Et quand des entreprises de haute technologie deviennent trop puissantes, c’est tout notre syst\u00e8me d\u00e9mocratique qui est menac\u00e9.<\/span><\/p>\n

Ce qui me g\u00eane, c’est qu’une vision du monde nous est impos\u00e9e de plus en plus. Sans d\u00e9bat public.<\/span><\/p>\n

\"human-psycho-limmortalite-a-vie-.jpg\"<\/p>\n

MarketingIsDead :<\/strong> <\/span><\/em><\/span>Pourquoi avoir d\u00e9velopp\u00e9 ces th\u00e8ses dans un roman, Human Psycho ?<\/em><\/span><\/p>\n

Alexandre Rispal :<\/strong> <\/span><\/span>C’est plus simple d’acc\u00e8s et j’esp\u00e8re que les lecteurs s’amuseront lors de ce voyage au c\u0153ur de la Silicon Valley quasiment en temps r\u00e9el. Et si cela peut amener \u00e0 un questionnement plus grand au sujet du transhumanisme, c’est que l’objectif aura \u00e9t\u00e9 rempli.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Alexandre Rispal a particip\u00e9 \u00e0 l’ouvrage collectif des Mardis du Luxembourg : Rupture, vous avez disrupture ? Il r\u00e9cidive aujourd’hui avec Human Psycho. MarketingIsDead : Tu as contribu\u00e9 \u00e0 Rupture, vous avez Disrupture ? en  traitant d’un sujet plut\u00f4t vaste : Une nouvelle direction pour…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[],"yoast_head":"\nHuman Psycho - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/human-psycho\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Psycho - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Alexandre Rispal a particip\u00e9 \u00e0 l’ouvrage collectif des Mardis du Luxembourg : Rupture, vous avez disrupture ? 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