{"id":24764,"date":"2012-03-14T22:42:15","date_gmt":"2012-03-14T22:42:15","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2012\/03\/14\/les-etudes-en-2012-comprendre-et-ou-mesurer.html"},"modified":"2012-03-14T22:42:15","modified_gmt":"2012-03-14T22:42:15","slug":"les-etudes-en-2012-comprendre-etou-mesurer","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/les-etudes-en-2012-comprendre-etou-mesurer\/","title":{"rendered":"Les \u00e9tudes en 2012 : comprendre et\/ou mesurer ?"},"content":{"rendered":"

\"JNETel \u00e9tait le th\u00e8me g\u00e9n\u00e9ral de la Journ\u00e9e nationale des \u00e9tudes<\/strong>, organis\u00e9e par l’Adetem<\/strong> et l’UDA<\/strong> pour la septi\u00e8me ann\u00e9e cons\u00e9cutive. <\/span><\/p>\n

Plus de 150 professionnels se sont donn\u00e9 rendez-vous, le 26 janvier dernier, pour entendre r\u00e9flexions et t\u00e9moignages sur ce th\u00e8me, pour dialoguer et \u00e9changer sur les \u00e9volutions de leur m\u00e9tier. Un m\u00e9tier qui n’a sans doute jamais dispos\u00e9 d’autant de donn\u00e9es potentielles, d’outils pour les recueillir et analyser, de chantiers de recherche.<\/span><\/p>\n

Mais, sans doute aussi, n’a jamais connu autant d’interrogations fondamentales ou plus op\u00e9rationnelles. Et ce, en raison d’une complexit\u00e9 toujours plus grande et d’enjeux eux-aussi en croissance constante. Face \u00e0 cette donne, les organisateurs de cette JNE 2012 ont choisi \u00e0 la fois de se situer \u00ab\u00a0dans l’air du temps\u00a0\u00bb<\/em> et de revisiter quelques fondamentaux intemporels, d’aborder des probl\u00e9matiques qualitatives comme quantitatives, de m\u00ealer expos\u00e9s et tables-rondes.<\/span><\/p>\n

Fran\u00e7ois Rouffiac \u00e9tait dans la salle et nous en livre ici une synth\u00e8se riche et vivifiante.<\/span><\/span><\/p>\n

JNE UDA ADETEM 2012.pdf<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tel \u00e9tait le th\u00e8me g\u00e9n\u00e9ral de la Journ\u00e9e nationale des \u00e9tudes, organis\u00e9e par l’Adetem et l’UDA pour la septi\u00e8me ann\u00e9e cons\u00e9cutive. Plus de 150 professionnels se sont donn\u00e9 rendez-vous, le 26 janvier dernier, pour entendre r\u00e9flexions et t\u00e9moignages sur ce th\u00e8me, pour dialoguer et \u00e9changer…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[148],"tags":[],"yoast_head":"\nLes \u00e9tudes en 2012 : comprendre et\/ou mesurer ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-etudes-en-2012-comprendre-etou-mesurer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les \u00e9tudes en 2012 : comprendre et\/ou mesurer ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Tel \u00e9tait le th\u00e8me g\u00e9n\u00e9ral de la Journ\u00e9e nationale des \u00e9tudes, organis\u00e9e par l’Adetem et l’UDA pour la septi\u00e8me ann\u00e9e cons\u00e9cutive. 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