{"id":24737,"date":"2011-01-23T18:02:15","date_gmt":"2011-01-23T18:02:15","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2011\/01\/23\/en-direct-des-blogs-du-japon.html"},"modified":"2011-01-23T18:02:15","modified_gmt":"2011-01-23T18:02:15","slug":"en-direct-des-blogs-du-japon","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/","title":{"rendered":"En direct (des blogs) du Japon"},"content":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e 2011, quelle actualit\u00e9 au sein de la blogosph\u00e8re francophone au Japon&nbsp;?<\/p>\n<p>Apr\u00e8s les traditionnelles c\u00e9r\u00e9monies religieuses marquant le passage \u00e0 la nouvelle ann\u00e9e, 2011 s\u2019annonce plut\u00f4t morose.<\/p>\n<p>En effet, pour des Japonais essentiellement de confessions shinto\u00efstes et bouddhistes (et bien souvent, les deux \u00e0 la fois), le passage \u00e0 la nouvelle ann\u00e9e rev\u00eat un caract\u00e8re nettement plus religieux que dans un Occident qui prie \u00e0 No\u00ebl&nbsp;: le 1<sup>er<\/sup> Janvier, d\u00e8s l\u2019aube, ils se rendent massivement, qui au sanctuaire shinto, qui au temple bouddhiste \u2013 je vous sugg\u00e8re un petit d\u00e9tour par <a href=\"http:\/\/www.lejapon.fr\/blog\/index.php?2011\/01\/05\/1059-jour-de-l-an-au-japon\">Le Japon<\/a>, qui publie sur son blog une bonne cinquantaine de photos typiques de ces c\u00e9r\u00e9monies.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/02\/01\/2556802206.jpg\" target=\"_blank\"><img id=\"media-554019\" style=\"margin: 0.7em 0;\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg?w=1060\" alt=\"Japon Nouvel An.jpg\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Donc l\u2019ann\u00e9e s\u2019annonce morose parce que \u2013 et paradoxalement \u2013 les Japonais multiplient les efforts pour relancer leur \u00e9conomie et ne pas se laisser rattraper et trop distancer par leurs voisins Cor\u00e9ens et surtout Chinois&nbsp;; et que \u2013 second paradoxe \u2013 ces efforts ne vont pas directement profiter aux autochtones en mati\u00e8re d\u2019emploi, comme l\u2019explique <a href=\"http:\/\/japon.aujourdhuile%20japon%20monde\/\">Aujourd\u2019hui le Japon<\/a>.<\/p>\n<p>Non seulement&nbsp;: \u00ab&nbsp;<em>Dans un contexte \u00e9conomique qui n\u2019en finit pas d\u2019\u00eatre morose, leur taux de ch\u00f4mage est toujours aussi pr\u00e9occupant&nbsp;\u00bb<\/em>, mais surtout&nbsp;<em>\u00ab&nbsp;21% des entreprises veulent recruter des \u00e9trangers [\u2026] (car) de plus en plus demandeuses d\u2019employ\u00e9s \u00ab agressifs \u00bb et actifs, les entreprises japonaises seraient actuellement en train de se tourner vers eux&nbsp;\u00bb.<\/em><\/p>\n<p>Du coup, <a href=\"http:\/\/www.alleraujapon.fr\/2010\/12\/des-opportunites-pour-les-etrangers-dans-les-entreprises-japonaises\/\" target=\"_blank\">Aller au Japon<\/a> invite les jeunes Fran\u00e7ais \u00e0 tenter l\u2019aventure&nbsp;: <em>\u00ab&nbsp;Les entreprises de l\u2019archipel sont plus que jamais ouvertes \u00e0 employer des \u00e9trangers. [\u2026] Ceci est donc une bonne nouvelle pour ceux qui veulent s\u2019expatrier dans ce pays&nbsp;\u00bb.<\/em><\/p>\n<p>Toutefois, dans un autre papier, ce blog recommande la plus grande prudence pour ceux qui se rendent au <em>Pays du soleil levant<\/em> en transitant par l\u2019<em>Empire du Milieu<\/em> car <em>\u00ab&nbsp;les escales \u00e0 Shanghai et P\u00e9kin sont loin d\u2019\u00eatre sans risque pour vos bagages en soute. C\u2019est ainsi que de nombreux voyageurs fran\u00e7ais et japonais ont eu la tr\u00e8s d\u00e9sagr\u00e9able surprise de retrouver leur bagages vid\u00e9s de leurs objets de valeur&nbsp;\u00bb.<\/em><\/p>\n<p>Si les employ\u00e9s Japonais manquant de mordant, les entreprises, elles, veulent absolument apporter la preuve de leur dynamisme&nbsp;comme en t\u00e9moigne l\u2019aventure de la Tokyo Sky Tree, qui vient juste de d\u00e9passer la Tokyo Tower \u2026 mais ce n\u2019est qu\u2019une \u00e9tape, comme le rappelle <a href=\"http:\/\/tokyo.viabloga.com\/\" target=\"_blank\">En direct de Tokyo<\/a>&nbsp;: <em><\/em><\/p>\n<p><em>\u00ab&nbsp;La Tokyo Sky Tree, nouvelle tour \u00e9mettrice de Tokyo, sera le plus haut \u00e9difice d&rsquo;\u00e9mission \u00e0 structure autoport\u00e9e du monde lorsqu&rsquo;elle sera achev\u00e9e en fin d&rsquo;ann\u00e9e et mise en service en 2012. Cette belle dame, qui se dresse dans le nord de Tokyo, profil\u00e9e comme un katana (sabre), est cens\u00e9e \u00eatre la quintessence des techniques nippones, et un nouveau site festif, \u00e0 l&rsquo;instar de la Tokyo Tower, fausse jumelle de la Tour Eiffel parisienne, achev\u00e9e en 1958&nbsp;\u00bb.<\/em><\/p>\n<p><a href=\"http:\/\/www.docteeboh.net\/blog\/?p=2069\">Doc Tee Boh<\/a>, lui, s\u2019interroge, photo (ci-dessous) \u00e0 l\u2019appui&nbsp;: <em>\u00ab&nbsp;La taille des grues qui sont install\u00e9es&nbsp;\u00e0 l\u2019\u00e9tage est \u201cjuste\u201d \u00e9quivalente \u00e0 celle des gratte-ciels d\u2019en bas&nbsp;\u00bb.<\/em><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/00\/316965124.JPG\" target=\"_blank\"><img id=\"media-554021\" style=\"margin: 0.7em auto; display: block;\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/00\/1264057820.JPG?w=1060\" alt=\"Tokyo Sky Tree.JPG\" data-recalc-dims=\"1\" \/><\/a>Sinon, il neige \u00e0 Nagoya \u2013 photo tir\u00e9e de <a href=\"http:\/\/nagoya-en-francais.over-blog.com\/\">Nagoya en fran\u00e7ais<\/a> &nbsp;: il n\u2019y a pas qu\u2019en France&nbsp;!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/01\/4123422836.jpg\" target=\"_blank\"><img id=\"media-554022\" style=\"margin: 0.7em 0;\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/01\/4262086190.jpg?w=1060\" alt=\"Nagoya.jpg\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Tokyo r\u00e9alise des exercices de pr\u00e9vention pour les personnes bloqu\u00e9es apr\u00e8s un s\u00e9isme&nbsp;: <em>\u00ab&nbsp;Environ 4200 personnes ont particip\u00e9 ce lundi \u00e0 Tokyo \u00e0 un exercice de lutte antisismique, 16 ans exactement apr\u00e8s le grand tremblement de terre de Hanshin-Awaji [\u2026] (on) estime que plus d\u2019un million et demi de personnes seraient bloqu\u00e9es dans la zone apr\u00e8s un puissant s\u00e9isme&nbsp;\u00bb<\/em>, rappelle <a href=\"http:\/\/securite-japon.org\/\">S\u00e9curit\u00e9 Japon<\/a> \u2026 ce qui donne soudain moins envie de s\u2019expatrier&nbsp;!<\/p>\n<p>Enfin terminons ce rapide tour d\u2019horizon par <a href=\"http:\/\/lariviereauxcanards.typepad.com\/la_riviere_aux_canards\/2011\/01\/ipad-pourquoi-.html\">La_rivi\u00e8re_aux_canards<\/a> qui s\u2019interroge : <em>\u00ab&nbsp;Mon iPad me sert beaucoup moins depuis que j&rsquo;ai un MacBook Air. [\u2026] \u00ab&nbsp;L&rsquo;iPad, ne serait-il pas le gadget sur lequel on s&rsquo;est ru\u00e9, qui est g\u00e9nial et dont on se sert finalement peu&nbsp;?&nbsp;\u00bb<\/em>&nbsp;: si m\u00eame les technophiles Japonais d\u2019interrogent \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e 2011, quelle actualit\u00e9 au sein de la blogosph\u00e8re francophone au Japon&nbsp;? Apr\u00e8s les traditionnelles c\u00e9r\u00e9monies religieuses marquant le passage \u00e0 la nouvelle ann\u00e9e, 2011 s\u2019annonce plut\u00f4t morose. En effet, pour des Japonais essentiellement de confessions shinto\u00efstes et bouddhistes (et bien souvent,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[144],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En direct (des blogs) du Japon - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En direct (des blogs) du Japon - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"En ce d\u00e9but d\u2019ann\u00e9e 2011, quelle actualit\u00e9 au sein de la blogosph\u00e8re francophone au Japon&nbsp;? Apr\u00e8s les traditionnelles c\u00e9r\u00e9monies religieuses marquant le passage \u00e0 la nouvelle ann\u00e9e, 2011 s\u2019annonce plut\u00f4t morose. En effet, pour des Japonais essentiellement de confessions shinto\u00efstes et bouddhistes (et bien souvent,...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-23T18:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/\",\"name\":\"En direct (des blogs) du Japon - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#primaryimage\"},\"datePublished\":\"2011-01-23T18:02:15+00:00\",\"dateModified\":\"2011-01-23T18:02:15+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En direct (des blogs) du Japon\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En direct (des blogs) du Japon - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/","og_locale":"fr_FR","og_type":"article","og_title":"En direct (des blogs) du Japon - Marketing is Dead","og_description":"En ce d\u00e9but d\u2019ann\u00e9e 2011, quelle actualit\u00e9 au sein de la blogosph\u00e8re francophone au Japon&nbsp;? Apr\u00e8s les traditionnelles c\u00e9r\u00e9monies religieuses marquant le passage \u00e0 la nouvelle ann\u00e9e, 2011 s\u2019annonce plut\u00f4t morose. En effet, pour des Japonais essentiellement de confessions shinto\u00efstes et bouddhistes (et bien souvent,...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/","og_site_name":"Marketing is Dead","article_published_time":"2011-01-23T18:02:15+00:00","og_image":[{"url":"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"Marketing is Dead","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#primaryimage","inLanguage":"fr-FR","url":"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg","contentUrl":"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/2138728350.jpg"},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/","name":"En direct (des blogs) du Japon - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#primaryimage"},"datePublished":"2011-01-23T18:02:15+00:00","dateModified":"2011-01-23T18:02:15+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/en-direct-des-blogs-du-japon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"En direct (des blogs) du Japon"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86","name":"Marketing is Dead","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","caption":"Marketing is Dead"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6qZ","jetpack-related-posts":[{"id":24713,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque-suite\/","url_meta":{"origin":24737,"position":0},"title":"R\u00e9putation ou image de marque (suite) ?","date":"24 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64 - suite des posts des 10 et 17\/11\/2008. Entreprise citoyenne et marketing humain Comment r\u00e9agir dans ce nouveau paysage, quelle strat\u00e9gie adopter ? D\u00e9j\u00e0, et c\u2019est un pr\u00e9alable important, \u00eatre \"r\u00e9ellement\" quelqu\u2019un de pr\u00e9sentable, de recommandable : apr\u00e8s avoir peaufin\u00e9 pendant des\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26206,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/une-etrange-actualite\/","url_meta":{"origin":24737,"position":1},"title":"Une \u00e9trange actualit\u00e9","date":"14 septembre 2020","format":"gallery","excerpt":"Vient de s\u2019achever \u00e0 la Fondation Cartier une passionnante exposition consacr\u00e9e \u00e0 la photographe br\u00e9silienne Claudia Andujar \u2013 br\u00e9silienne, mais d'origine suisse par sa m\u00e8re protestante, et hongroise par son p\u00e8re, juif, qui mourra en d\u00e9portation avec les autres membres de sa famille. D\u2019o\u00f9 ce regard particuli\u00e8rement ouvert sur la\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/1200px-Yanomami_Woman__Child.jpg?fit=1200%2C1099&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24736,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/parler-du-japon-les-mots-justes\/","url_meta":{"origin":24737,"position":2},"title":"Parler du Japon les mots justes","date":"28 mars 2011","format":false,"excerpt":"Beaucoup de clich\u00e9s circulent sur les Japonais, sto\u00efques face au malheur qui les frappe, ou r\u00e9sign\u00e9s, ou \u2026Alors, je voudrais pour \u00e9voquer leur v\u00e9cu avec les mots justes, recopier ci-dessous ce mail\u00a0: des amis rencontr\u00e9s \u00e0 Tokyo lors d\u2019un r\u00e9cent voyage, et qui heureusement n\u2019ont pas physiquement souffert du tremblement\u2026","rel":"","context":"Dans &quot;Culture(s)&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26443,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/georges-edouard-dias-et-la-grande-rebellion-des-consommateurs\/","url_meta":{"origin":24737,"position":3},"title":"Georges-Edouard Dias et la grande r\u00e9bellion des consommateurs","date":"25 mai 2021","format":"gallery","excerpt":"Le marketing a trop souvent consid\u00e9r\u00e9 les consommateurs comme des cibles taillables \u00e0 merci, pourvu qu\u2019on leur propose des produits et\/ou services \u00e0 peu pr\u00e8s adapt\u00e9s \u00e0 leurs besoin \u2026 sauf qu\u2019aujourd\u2019hui, \u00e7a marche de moins en moins \u2013 voire plus du tout selon les populations \u00e0 qui on s\u2019adresse\u00a0:\u00a0la\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/05\/Dias.jpeg?fit=1062%2C708&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24729,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/la-communication-en-synapse-vers-un-citoyen-ni-global-ni-local\/","url_meta":{"origin":24737,"position":4},"title":"La communication en synapse : vers un citoyen ni global, ni local.","date":"5 mai 2006","format":false,"excerpt":"La globalisation du consommateur peut s\u2019envisager d\u2019un point de vue purement m\u00e9canique : pour des \u00e9conomies d\u2019\u00e9chelle \u00e9videntes, les produits deviennent mondiaux, et par voie de fait les citoyens ach\u00e8tent les m\u00eames \u00e9crans LCD au Japon, en France ou au Mexique, mangent les m\u00eames hamburgers \u00e0 Paris, S\u00e9oul ou New-York\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24749,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-est-mort-vive-le-marketing-pourquoi\/","url_meta":{"origin":24737,"position":5},"title":"Le Marketing est mort, Vive le Marketing : pourquoi ?","date":"10 d\u00e9cembre 2013","format":false,"excerpt":"Telle est la question que me posait r\u00e9cemment Alexia Morot de Culture RP, apr\u00e8s la publication du dernier opus de l\u2019Adetem\u00a0: Vous \u00eates \u00e0 l'origine de cet ouvrage collaboratif, qu'est ce qui vous a motiv\u00e9 ?C\u2019est une d\u00e9marche de longue haleine, qui a commenc\u00e9 il y a deux ans sous\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24737"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24737"}],"version-history":[{"count":0,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24737\/revisions"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24737"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}