{"id":24733,"date":"2013-09-01T12:00:00","date_gmt":"2013-09-01T12:00:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/09\/01\/c-est-la-rentree-2975743.html"},"modified":"2013-09-01T12:00:00","modified_gmt":"2013-09-01T12:00:00","slug":"cest-la-rentree","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/cest-la-rentree\/","title":{"rendered":"C\u2019est la rentr\u00e9e"},"content":{"rendered":"

Income disparity between rich and poor growing rapidly.<\/em><\/span><\/p>\n

Selon l\u2019Insee, l’\u00e9cart entre riches et pauvres s’est encore accru en France.<\/span><\/p>\n

La paup\u00e9risation des cat\u00e9gories sociales les plus d\u00e9munies \u2013 et l\u2019\u00e9largissement de la fracture sociale \u2013 ne constitue pas une fatalit\u00e9 pour les vieilles \u00e9conomies lib\u00e9rales, et notamment en France ! Bonne nouvelle ?<\/span><\/p>\n

Pas vraiment !<\/span><\/p>\n

Beaucoup diagnostiquent comme un retour de tendance : pendant les Trente Glorieuses, la<\/span> croissance a profit\u00e9 \u00e0 tous, y compris aux ouvriers et aux employ\u00e9s \u2013 en d\u2019autres termes, la France s\u2019enrichissait pour le plus grand bien \u2026 de tous !<\/span><\/p>\n

Aujourd\u2019hui, c\u2019est au tour des BRICS de s\u2019enrichir \u2026 et \u00e0 nous de souffrir : croissance atone et \u00e9largissement de la fracture sociale \u2013 pardon, du gouffre.<\/span><\/p>\n

Sauf que \u00e7a ne marche pas comme \u00e7a : la 1\u00e8re<\/sup> citation, je la tire du \u2026 Sunday Time<\/em>, \u00e9dition de Jaipur ! En 2012, les riches urbains gagnaient en Inde 15 fois plus que les pauvres, avec une forte tendance \u00e0 l\u2019acc\u00e9l\u00e9ration des disparit\u00e9s.<\/span><\/p>\n

Erreur de diagnostic : la confiscation des richesses par les plus ais\u00e9s n\u2019est pas une fatalit\u00e9 end\u00e9mique de pays vieillissants comme le n\u00f4tre ; c\u2019est une r\u00e9alit\u00e9 mondiale, qui frappe aussi les \u00e9conomies en pleine croissance.<\/span><\/p>\n

Les BRICS ne vivent pas leur Trente Glorieuses : elles vivent autre-chose, une p\u00e9riode de croissance ininterrompue (comme la France de l\u2019apr\u00e8s-guerre), mais qui ne profite pas \u00e0 tous.<\/span><\/p>\n

Cons\u00e9quence la mondialisation \u2013 ou plut\u00f4t d\u2019une certaine mondialisation o\u00f9 la concurrence exacerb\u00e9e se fait aux d\u00e9pens des plus pauvres ? Certainement.<\/span><\/p>\n

Mais la question est : jusqu\u2019o\u00f9 est-ce tenable ? Pas \u00e9ternellement !<\/span><\/p>\n

En Inde, les ultra-pauvres n\u2019ont pas vraiment acc\u00e8s \u00e0 l\u2019information : \u00e0 Calcutta, pas vraiment de prises dans les caniveaux pour brancher un hypoth\u00e9tique t\u00e9l\u00e9viseur et se <\/span>gaver des s\u00e9ries dansantes de Bollywood !<\/span><\/p>\n

\"Calcutta.JPG\"<\/a><\/p>\n

A Delhi, c\u2019est d\u00e9j\u00e0 diff\u00e9rent : Rajeev Chowk, les Champs Elys\u00e9es locaux, se situent \u00e0 quelques centaines de m\u00e8tres de la gare de New Dehli, qui s\u00e9pare la vieille ville de la nouvelle ; ce sont deux mondes qui se regardent plus ou moins douloureusement (tout d\u00e9pend de quel c\u00f4t\u00e9 on se situe).<\/span><\/p>\n

Et les ouvriers qui construisent le nouveau m\u00e9tro (et vivent dans des baraquements plus moins salubres) voient passer les limousines qui p\u00e9n\u00e8trent dans les jardins de l\u2019h\u00f4tel Imp\u00e9rial !<\/span><\/p>\n

Et en France ? En Espagne ? En Europe ?<\/span><\/p>\n

La rentr\u00e9e sera-t-elle chaude ? <\/span><\/p>\n

En attendant, quelques images pour r\u00eaver encore un peu \u2026<\/span><\/p>\n

\"02\"03<\/a><\/p>\n

\"05<\/a><\/p>\n

\"03<\/a><\/p>\n

\"06<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Income disparity between rich and poor growing rapidly. Selon l\u2019Insee, l’\u00e9cart entre riches et pauvres s’est encore accru en France. La paup\u00e9risation des cat\u00e9gories sociales les plus d\u00e9munies \u2013 et l\u2019\u00e9largissement de la fracture sociale \u2013 ne constitue pas une fatalit\u00e9 pour les vieilles \u00e9conomies…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[144],"tags":[],"yoast_head":"\nC\u2019est la rentr\u00e9e - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/cest-la-rentree\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u2019est la rentr\u00e9e - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Income disparity between rich and poor growing rapidly. 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Les in\u00e9galit\u00e9s, ce ne sont pas que des chiffres\u00a0! Selon une \u00e9tude r\u00e9alis\u00e9e par le Centre Kantar sur le Futur de l'Europe[1], pour les Fran\u00e7ais \u2013 mais aussi les\u2026","rel":"","context":"Dans "Demain l\u2019assurance"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25928,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/","url_meta":{"origin":24733,"position":2},"title":"Les 30 peut-\u00eatre pas si glorieuses","date":"18 f\u00e9vrier 2019","format":"gallery","excerpt":"On qualifie de 30 Glorieuses, les 30 ann\u00e9es de croissance ininterrompue qu\u2019a connue notre pays de la fin de la 2nde Guerre Mondiale aux Chocs P\u00e9troliers des ann\u00e9es 70\u00a0: tout paraissait si simple alors, il suffisait de chercher un job pour en trouver un \u2026 sans m\u00eame \u00e0 devoir traverser\u2026","rel":"","context":"Dans "Soci\u00e9t\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/France-Paris-Match-30-glorieuses-communication.jpg?fit=393%2C483&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26211,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-du-miserabilisme\/","url_meta":{"origin":24733,"position":3},"title":"Le marketing du mis\u00e9rabilisme","date":"21 septembre 2020","format":"gallery","excerpt":"La crise des gilets l\u2019a mise en \u00e9vidence, celle du Covid-19 l\u2019a exacerb\u00e9e, je parle bien entendu de la fracture sociale et de l\u2019extr\u00eame pauvret\u00e9 d\u2019une partie grandissante de la population fran\u00e7aise. Aujourd\u2019hui le niveau de vie moyen des 10% des Fran\u00e7aise les plus pauvres \u00e9tait de 8 580\u20ac par\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/1.jpg?fit=403%2C330&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24717,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/presse-quotidienne-la-fin-dune-epoque\/","url_meta":{"origin":24733,"position":4},"title":"Presse quotidienne : la fin d\u2019une \u00e9poque","date":"1 mars 2007","format":false,"excerpt":"Article paru dans Presse Edition n\u00b055 \u2013 D\u00e9cembre Janvier 2007. La presse quotidienne gratuite sera-t-elle le fossoyeur de la presse quotidienne nationale \u00ab\u00a0classique\u00a0\u00bb\u00a0? 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Les grandes maisons\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24733"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24733"}],"version-history":[{"count":0,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24733\/revisions"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24733"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}